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Top 10 Countries, Ranked by Total Media Ad Spending, 2025 (billions)
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Nov 1, 2024
Source: 蘑菇AV
Comparative Estimates: TV Viewership of Select Major Events Worldwide, 2016-2024 (millions)
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May 23, 2024
Source: Nielsen; European Broadcasting Union (EBU); Daily Express; F茅d茅ration internationale de football association (FIFA); International Olympic Committee (IOC); Union of European Football Associations (UEFA)
Average Time Spent per Week on Video Games by Video Gamers in Select Countries, Aug 2022 (hours)
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Mar 29, 2023
Source: YouGov
Asos looks to retail media to spur growth
Asos is working with Criteo to expand its retail media business: The retailer hopes that retail media revenues can help it navigate the challenging economic environment.
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Mar 14, 2023
Google, Meta, and X face stricter content moderation rules in the EU
The Digital Services Act enforces new rules on 19 large platforms, affecting content moderation and ads. Noncompliance could result in hefty fines or bans.
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Aug 25, 2023
Comparative Estimates: TV Viewership of Select Major Events Worldwide, 2016-2023 (millions)
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Feb 22, 2023
Source: Nielsen; European Broadcasting Union (EBU); Daily Express; F茅d茅ration internationale de football association (FIFA); International Olympic Committee (IOC); Union of European Football Associations (UEFA)
Top 10 Countries, Ranked by Digital Ad Spending Growth, 2025 (% change)
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Nov 1, 2024
Source: 蘑菇AV
Holiday Ad Spending Plans in 2024 Among Advertisers in Select Countries, Q3 2024 (% of respondents)
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Oct 30, 2024
Source: Advertiser Perceptions
UK Digital Ad Spending, by Format, H1 2022-H1 2024 (billions and % change vs. same period of prior year)
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Oct 30, 2024
Source: PwC; Interactive Advertising Bureau (IAB)
UK Mobile vs. Nonmobile Digital Ad Spending, H1 2022-H1 2024 (billions and % change vs. same period of prior year)
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Oct 30, 2024
Source: PwC; Interactive Advertising Bureau (IAB)
UK Social Buyer Numbers Have Surged Since the Pandemic and the Launch of TikTok Shop in the UK (millions of UK social buyers, % change, and % of digital buyers, 2020-2028)
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Oct 29, 2024
Source: 蘑菇AV
Areas that UK and US Social Media Users Think Companies Should Prioritize on Social Media in 2025, Oct 2024 (% of respondents)
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Oct 25, 2024
Source: Sprout Social; Glimpse
Direct Messages Are the Top Method for Contacting Brands on Social Media (% of US/UK social media users who contact brands on social media using each method, Oct 2024)
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Oct 25, 2024
Source: Sprout Social; Glimpse
Engagement Rate Is the Top Factor for Marketers When Selecting Creators to Work With (% of brands decision-makers worldwide* who consider each factor when selecting a creator, Aug 2024)
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Oct 24, 2024
Source: CreatorIQ; Sapio Research
Internet Users in Select Countries Who Paid for Digital News in the Past Year, Feb 2024 (% of respondents)
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Jun 17, 2024
Source: YouGov; Reuters Institute for the Study of Journalism at the University of Oxford
Retail Holds a Near 拢2 Billion Lead Over CPG in Terms of Total Digital Ad Spending (billions in UK digital ad spending, by industry, 2024)
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Aug 1, 2024
Source: 蘑菇AV
Some Industries' Digital Spending Is Reverting to a Normalized Cadence Following a Pandemic Boost (% change in UK digital ad spending, by select industry, 2019-2026)
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Aug 1, 2024
Source: 蘑菇AV
The Automotive Industry Leads for Growth Amid a Year of Better Outcomes in All Industries (% change in UK digital ad spending, by industry, 2024)
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Aug 1, 2024
Source: 蘑菇AV
Top and Bottom 10 Countries Ranked by Digital Device Ownership
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Aug 1, 2024
Source: GWI
Around the World: How regulators are forcing social media platforms to think of the kids
This is a UK story, but likely applies around the world. The British media regulator Ofcom published findings late last month that revealed nearly a third of parents of five to 7-year-old children allowed their kids to use social media independently. This was an 8% increase year on year. Paul, what does this all mean for regulation? Paul Briggs (06:42):.
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May 28, 2024
Extent to Which Adults in Select Countries Think AI-Generated News Content Is Worth Paying for Compared With Traditional News Content, April 2024 (% of respondents)
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May 28, 2024
Source: YouGov; Reuters Institute for the Study of Journalism at the University of Oxford
Sources Where Adults in Select Countries Typically Learn 蘑菇AV New Content to Watch, Dec 2023 (% of respondents)
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May 1, 2024
Source: Comcast Advertising; Cint
Amount of Time Adults in Select Countries Typically Spend Looking for Something New to Watch, Dec 2023 (% of respondents)
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May 1, 2024
Source: Comcast Advertising; Cint
Number of Online Accounts That Teens/Adults in Select Countries Currently Have, Jan 2024 (% of respondents)
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Apr 3, 2024
Source: Censuswide; Bitdefender
Internet Users in Select Countries That Paid for Online News in the Past Year, Feb 2023 (% of respondents)
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Jun 14, 2023
Source: YouGov; Reuters Institute for the Study of Journalism at the University of Oxford