蘑菇AV

Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.

Our take: If digital ad spending growth slows, creators could see smaller ad-share payouts from YouTube. Diversifying both content length and income sources could help creators adapt to economic changes and platform pressures.

Key stat: 41.4% of US consumers will look for sales or coupons to offset price increases, the top change consumers anticipate making due to tariffs, according to February 2025 data from Numerator. 30.5% of consumers will buy fewer imported goods, while 26.1% will switch to US-made alternatives.

Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per 蘑菇AV鈥檚 forecast. As the region鈥檚 digital landscape matures, media quality, and performance are becoming top priorities for advertisers.

Apple rebrands its ad business to 鈥楢pple Ads鈥�: The shift is part of the company鈥檚 ongoing efforts to bolster its ad offerings amid past struggles.

Companies are already considering the future if taxes are deployed: 鈥淚t will create higher costs for us to use Meta and other channels, so expenditures will probably dip in certain sectors,鈥� bringing down demand, Mick Rigby, CEO of Yodel Mobile, told MediaPost. Our take: EU taxation of Meta and Google鈥檚 digital ad revenues, if implemented, and could influence where advertisers choose to spend.

Sarah will be back on Wednesday for the Reimagining Retail Show, talking about the French department store that's trying to change US retail.

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

BeReal launches its US ad business: The platform is looking to capitalize on TikTok鈥檚 uncertain future in the US.

Markets rally, but marketers hold their applause: Trump鈥檚 tariff pause could still keep ad execs on edge, given market volatility and long-term planning risks.

Meta introduces new AI ad capabilities: The changes include more investments in Andromeda, new tools for Advantage+, and more genAI use cases.

Early assessments from our forecasting team indicate that the likelihood of a US recession is rising well above the previous 20鈥�30% range, driven by weakened consumer confidence, stalled investment, and potential retaliation from global trade partners.

The estimate indicates a major shift from advertisers in light of the platform鈥檚 potential US ban. The sharp decline comes despite TikTok usage returning to normal levels following a short blackout and temporary removal from US app stores鈥攁nd despite an outright ban seeming less likely in light of Oracle inching toward a final deal for a TikTok sale.

The news: Driven by the rapid expansion of digital out-of-home (DOOH) advertising, US out-of-home (OOH) advertising surpassed $9 billion for the first time last year, according to a new report by the Out of Home Advertising Association of America (OAAA).

With over 200 million gamers in the US and billions globally, games present a chance for advertisers to reach consumers when they鈥檙e deeply engaged. Game ad revenues are increasing steadily, indicating that gaming will continue to be a profitable investment for advertisers willing to diversify spending.

By buying The Search Monitor, Similarweb adds compliance firepower, but integration hurdles and pricing shifts may test smaller clients

鈥淲hile scaling and driving adoption of our video formats is a key focus area for Roblox in 2025, we鈥檙e also focused on building and scaling unique formats 鈥� to help brands reach and engage the Gen Z audience on Roblox,鈥� the company said. 48% of US Gen Zers played Roblox in 2024, per CivicScience.