蘑菇AV

US eCPMs for digital video, display, and audio formats fell in Q2 2024鈥攖he average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

Minda, do you want to go first for us? Minda Smiley:. Yeah, sure. Yeah.

Instagram introduces Testimonials: The addition to Partnership Ads lets creators get paid for sponsored comments to boost Instagram鈥檚 influencer marketing ecosystem.

Key stat: 32.6% of US CMOs say they鈥檙e investing in a customer data platform (CDP) in the wake of third-party cookies disappearing, per Duke University. Why it鈥檚 worth watching: Adobe鈥檚 Real-Time CDP Collaboration provides a secure environment to analyze and activate audience data across multiple ad channels, including display, video, and TV streaming. Key features include:.

And more than half of the top 15 news publisher sites in the US saw their search visibility decline. While the March 2024 update did stamp out some sites that leaned hard on AI to generate their content, it also punished many sites that did not.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

Click here to view our full forecast for US total media ad spending. Key Developments in Ad Spending. Every major industry will increase total ad spending between 2024 and 2026. The biggest increase will be by media and entertainment with a 12.8% compound annual growth rate (CAGR) over the next two years, after a few slow years.

U.S. Department of Transportation. Yahoo Finance. WSJ.

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Brazil鈥檚 ad market grew nearly twice as fast as the US last year: Advertisers seek expansion in high-growth LATAM region.

In-game advertising will maintain solid growth over the next few years, but its share of digital ad spending will decline, despite heightened brand interest.

Digital ad spending will continue to accelerate in 2024. Retail will be a main driver due to its large ad outlays and growing contribution on the supply side.

Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.

Google is expected to maintain over 72% of all US search ad spending by 2026, increasing from 71.7% in 2025, while Microsoft holds just 7.7%. YouTube鈥檚 strong ad performance suggests brands should continue prioritizing video content, while Google鈥檚 AI-powered search tools could change how marketers approach paid search and SEO strategies.

Music licensing: A multiyear deal with Universal Music Group announced late last month offers better artist compensation while potentially eliminating a $200 million annual bundle discount on US mechanical royalties. Why it matters: Spotify鈥檚 shift toward profitability and monetization is paying off, proving it can sustain growth while improving margins.

US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper behaviors.鈥�

Digital鈥檚 share of total media ad spending will hit almost 78% in 2024 and exceed even this high number in some industries. This report looks at some factors that correlate with an industry鈥檚 digital spending.

Patients like receiving educational health information in medical settings: We explore how advertising at points of care like the doctor鈥檚 office can trigger patient behavior while also delivering value to doctors.