A few reasons why they shouldn't sell, why they should keep it, first of all, in the US, Hulu is the third-largest streaming service. It's got 130 million viewers. That's 40 million behind Netflix, 30 behind Prime Video, and 10 million more than Disney+ according to our forecast crew.
The popularity of the short-form video app helped its ad revenues grow 139.9% in the US last year, per our latest forecast. But despite that success, regulatory pressure has forced TikTok to restructure its US business and could pave the way for US oversight of its recommendation algorithm in a move that could reshape social media鈥檚 relationship with the government.
Continued ad innovation is important to Paramount: We expect Pluto TV to gain an incremental $540 million in ad revenue by 2024 (57.2% two-year growth) when compared with 2022鈥攊n the US alone. During that same two-year period, Paramount+ will add another $316.8 million in incremental ad revenue for 95.8% growth in its flagship market.