蘑菇AV

Click here to view the full forecasts for US traditional pay TV subscription revenues, digital pay TV subscription revenues, and OTT excl. digital pay TV subscription revenues. YouTube has quietly developed a strong subscription business.

US subscribers will also have the ability to attend Disney movie premieres like the upcoming 鈥淔reakier Friday鈥� and enter contests for a Disney cruise. Users can also receive discounts and free trials with partners like Duolingo and DoorDash. The perks program will be rolled out to international audiences later this year.

Fubo debuts biddable pause ads: The move is the first time a CTV platform has offered biddable pause ads, but will require rapid scaling to remain effective.

Prime Video offers show-level ad reporting: The move positions it as a testing ground for streaming鈥檚 evolution, where transparency matters as much as viewer data.

Most consumers divide their time across gaming, music, podcasts, and social, but streaming remains on top鈥攅ven as mobile becomes the default for short- and long-form video.

Inside Amazon鈥檚 partnerships with InfoSum and Magnite: The new integrations highlight Amazon鈥檚 goal to be an essential platform for advertisers.

Indy 500 hits viewership record in its first time airing on Fox: The event highlights the ongoing battle for media companies to secure sports rights.

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CFO Hugh Johnston reported that ESPN's US ad revenues rose 22% last quarter, even as ad dollars for entertainment content declined by nearly 10%. At the same time, YouTube has rapidly scaled its sports ambitions:. It now holds exclusive rights to stream the NFL's international kickoff in Brazil and leads all platforms in TV viewing time.

US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March 蘑菇AV forecast.

According to the IAB, US CTV ad spending is expected to reach $26.6 billion in 2025, up from $23.7 billion this year. While social video still edges CTV in growth, the space is rapidly attracting attention thanks to its blend of mass reach and digital precision. Most major platforms prioritize direct brand deals and managed service buying.

NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.

Most consumers accept ads in streaming: An Attest study highlighted the growing preference for ad-supported options as streaming proves sustainable.