The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.
Report
| Sep 5, 2023
Reels and Shorts are gaining users and adding ad options. They still lag TikTok in several key areas, but now is the time for video advertisers to give them another look.
Report
| Apr 28, 2023
Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.
Article
| Jul 24, 2024
YouTube's growth continues: Ad revenues rise, Shorts’ outlook improves, and AI tools expand despite challenges from competition and ad blockers.
Article
| Jul 24, 2024
In the two years since our inaugural “Power of Amazon” report, Amazon has remained a retail and tech powerhouse—but it hasn’t been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon’s 19 business divisions have changed and how these new developments might affect your industry.
Report
| Aug 14, 2023
With user penetration nearly complete and time spent starting to plateau or decline on many platforms, social networks have run out of easy paths to incremental budget among their advertisers.
Report
| May 18, 2023
YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.
Article
| Jul 1, 2024
New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
Article
| Jul 12, 2024
Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.
Report
| Jun 8, 2023
Chart
| Sep 1, 2024
Source: ĢAV
Chart
| Sep 1, 2024
Source: ĢAV
FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.
Article
| Jun 12, 2024
Chart
| Sep 5, 2024
Source: Interactive Advertising Bureau (IAB)
Chart
| Sep 5, 2024
Source: Interactive Advertising Bureau (IAB)
Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.
Report
| Jan 24, 2023
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Report
| Dec 20, 2022
Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.
Report
| Dec 6, 2022
Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
Article
| Jul 19, 2024
A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.
Article
| May 7, 2024
Forecasts
| Mar 29, 2023
Source: ĢAV Forecast
Forecasts
| Mar 29, 2023
Source: ĢAV Forecast
Forecasts
| Mar 29, 2023
Source: ĢAV Forecast
Forecasts
| Mar 29, 2023
Source: ĢAV Forecast
Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.
Article
| Apr 26, 2024
Prime Video's ad tier launches amidst skepticism: Amazon's strategic incentives aim to reshape streaming advertising despite market challenges.
Article
| Jan 29, 2024