蘑菇AV

FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.

Women鈥檚 sports advertising is thriving: TV viewership is up 140%, ad spend has doubled, and in-game ads drive 40% more engagement than primetime TV.

鈥淎 Minecraft Movie鈥� exceeds box office expectations: The release comes at a much-needed time for Warner Bros. Discovery.

The connected TV ad opportunity is growing significantly in scope. The promise of broad yet targeted reach, retail media tie-ins, campaign measurement, and ad interactivity are fueling strong spending growth.

Nearly three-quarters of Gen Alphas (ages 1 to 12) are online. This means they will likely be more adept than their predecessors at navigating digital spaces and using tech.

CTV inventory has surged, but the linear TV ad market remains much larger.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

We expect digital audio to remain in the mid-single digits, well below the double-digit growth in video advertising. But even digital video advertising growth will moderate next year. Programmatic audio advertising remains a minority of digital ad sales despite its fast growth. Due to technical challenges, programmatic audio has been less pervasive in audio than in video.

Promoting itself beyond gaming content can lead to opportunities like streamed events or long-form video. Advertising angle: With viewers spending an average of 95 minutes per day on Twitch, per Quintly, advertisers get access to highly engaged audiences and targeted reach. Twitch鈥檚 demographics also skew toward millennials and Gen Z, which are harder to reach through traditional channels.

WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

Paramount鈥檚 streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company鈥檚 shifting priorities.

Disney-WBD streaming bundle sees strong retention: 80% of subscribers stay after three months, outperforming Netflix in that regard.

US eCPMs for digital video, display, and audio formats fell in Q2 2024鈥攖he average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

Trendspotting: Video podcasts are gaining momentum with both creators and users, in part because video allows listeners to feel more connected with podcast hosts, video clips have a propensity to go viral on TikTok and Instagram, and monetization options through video ads. 42% of US adults prefer listening to podcasts with video elements, per Morning Consult, an increase of 31.3% from October 2022.

Amid economic uncertainty and trade concerns from abroad, Canada鈥檚 digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.

Amazon expands Prime Video鈥檚 sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can OOH ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.