GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.
Smaller search companies including Brave, DuckDuckGo, You.com, and Neeva have embraced genAI. Snowflake bought Neeva in May 2023 as it refocused on enterprise search tools, which may presage a wider buyout battle over these newer search engines. Social chatbots may also serve a search function. Social channels are moving into search, and nearly all of them are exploring chatbots.