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While Walmart Connect is able to take advantage of in-store and online data, it lags in AI sophistication and scale. Amazon鈥檚 integration of video ads into Rufus creates a seamless path from discovery to purchase on its own platform, a feat rivals can鈥檛 easily replicate. Key stat: Amazon鈥檚 US ad business is expected to grow 19.4% YoY this year, per our November 2024 forecast.

Pride products are plentiful this year: Walmart, JCPenney, Kohl鈥檚, and Abercrombie push past the right-wing backlash to offer Pride-related products.

That includes the CEOs of Walmart, Target, and Home Depot, who met with President Donald Trump to warn him that tariffs would upend supply chains and lead to higher prices and empty shelves. While that messaging appears to now be resonating with the president, it鈥檚 a concern consumers have been highly aware of for some time.

"It's that mid-tier having a tough time, because they don't really stand for something," said Davidkhanian, explaining that the mid-level shopper, already financially strained, questions why they should shop at these stores when retailers like Walmart offer similar merchandise at lower prices. And mall-based stores have challenges as well.

When retailers allow non-endemic brands to advertise, it benefits both sides. 鈥淩etailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, are able to leverage that data,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here鈥檚 why major retail media players such as Walmart and Home Depot have recently opened up their offerings, along with three best practices to boost performance.

Ryan Mayward, senior vice president of retail media sales at Walmart Connect, shared three ways retail media is evolving and how Walmart is keeping up on our Reimaging Retail podcast.

Walmart, Amazon, and Instacart continue to bolster their offerings, making online grocery services more affordable and accessible. And as consumers adjust to higher grocery prices, they will be willing to pay slightly more for the convenience of grocery delivery. On an international scale, the US remains the second-largest ecommerce market after China.

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.

Thanks to its growing retail media business, Walmart keeps its top spot on our 鈥淯nofficial Most interesting Retailers List鈥� for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

Walmart recently purchased a mall in Pennsylvania for redevelopment into a mixed-use site combining retail, entertainment, dining, residences, and office space. "It makes sense in terms of a strategy for a mall," Wolff explained. "If you live there, then you're going to shop there too and you're also going to eat there and possibly work in the same space.".

Walmart boosts healthcare to trickle down to its bottom line: It鈥檚 adding 28 clinics in 2024 and has new partnerships to address health inequities. The moves could lure more shoppers to higher-margin products, like prescription and OTC medications.

Things are looking up for Walmart: The retailer made headway on its inventory glut and gained grocery share in Q3, but discretionary categories struggled.

As the top two retailers in the US, Walmart and Amazon are battling for holiday success by rolling out the best deals, the fastest delivery, and the best in-store experience. Here鈥檚 who we expect will come out on top in each of those areas, plus a post-holiday outlook.

As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify鈥檚 Shop app.

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon鈥檚 case), per Comscore Inc.

Attracting and retaining retail employees isn鈥檛 easy: But it's critical to delivering a high-quality customer experience. That鈥檚 why Walmart and others are boosting wages.

Shoppers hold out for Super Saturday sales: A record 158 million consumers are expected to shop that day as Amazon, Target, and Walmart ramp up promotions.

Amazon is projected to take the lion鈥檚 share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.

Amazon Fresh could get a refresh to conquer the grocery market, Finesse uses AI to reduce fashion waste, and Claire鈥檚 leans on content to engage Gen Zalphas. Meanwhile, Macy鈥檚 downsizes, e.l.f. Beauty aims to go viral, and Walmart makes strides in media. Here are six retailers that are most likely to makeover, reinvent, go viral, and more, as predicted by our analysts in a recent 鈥淩eimagining Retail鈥� podcast episode.

On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.

Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That鈥檚 more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).

GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.