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As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

And Afterpay partnered with Rokt last week to display targeted offers in Afterpay鈥檚 checkout, which can help boost basket sizes. 3. Gift cards will be the second-most popular retail gift category, behind clothing. More than one-third (37%) of shoppers plan on buying gift cards this holiday season, per i2c and PYMNTS.

As these solutions gain traction, the line between debit and credit is blurring.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

And BNPL firms like Afterpay and Sezzle have forged partnerships with healthcare providers. Newer fintechs like Walnut have also entered the fold. But closing this gap has raised concerns that some of these products may be doing more harm than good, particularly for financially vulnerable patients.

Block鈥檚 revenue contribution was primarily driven by Cash App, with Afterpay and the Square debit card also playing a role, Marqeta CFO Mike Milotich said on the company鈥檚 earnings call. Here鈥檚 a breakdown of Marqeta鈥檚 TPV performance on a vertical basis. Financial services: TPV growth was slightly faster in Q4 than in Q3 thanks to increasing Cash App card penetration.

BNPL volume from Afterpay jumped 25% to nearly $7 billion. Square gross payment volume (GPV) rose 6% to $50.46 billion鈥攁nd rocketed 23% outside of the US. Nearly one-quarter of Square鈥檚 revenues came from banking services during Q1. Block also disclosed that the $220 million Bitcoin investment it made in 2020 and 2021 has ballooned 160% to $573 million.

The company is shifting its strategies to achieve greater profitability, but investors still aren鈥檛 impressed

Big names like Affirm and Afterpay have started pushing their presence in the market. Among converts are credit card holders, 17% of whom would consider using BNPL instead of their card for a large purchase, per a 2022 J.D. Power survey. In response, more merchants may start accepting the payment method. The demographics: Younger consumers are driving the uptick in volume.

Providers like Afterpay and Klarna offer digital payment and financing options that aren鈥檛 tethered to card rails. Their popularity is mounting, with more than 2 in 5 US digital buyers (and nearly 3 in 5 Gen Z digital buyers) set to use the technology in 2023, per our forecast.

C) Afterpay. D) Affirm. With $21.99 billion in BNPL payment value, according to our July 2023 forecast, Klarna would be the largest BNPL provider to integrate with Apple Pay. June 18, 2024. Banking big: Which is the largest commercial US bank by consolidated assets? A) JPMorgan Chase. B) Bank of America. C) Goldman Sachs. D) Wells Fargo.

Australia was already a competitive market to operate in鈥攊t鈥檚 home to BNPL giants like Block-owned Afterpay and Zip, and other providers like Klarna and PayPal have also moved in. Combined with macroeconomic headwinds, this could have made it difficult for Affirm to grow its business in Australia.

It just sold off Klarna Checkout, now rebranded as Kustom. The business could become a desirable acquisition target for its newest partner.

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

The rollout extends Klarna鈥檚 in-store push and bolsters Alipay鈥檚 global expansion efforts

鈥淎ffiliate, to my mind, is one of the most under-discussed and underappreciated spending areas in media and advertising,鈥� our analyst Max Willens said on a recent 蘑菇AV webinar. US affiliate marketing spend will reach $10.72 billion this year and drive $307.27 billion in ecommerce, per our forecast. Driving that spend is a persistently value-conscious consumer, a growing creator economy, and a pivot to publishers with first-party data. Here are five factors contributing to affiliate marketing鈥檚 success.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

The reputational damage could make issuers wary of taking on the card as they look for a new partner

Many are willing to go into debt to get through the season. This could become a problem for payment providers

In today鈥檚 episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.

The digitization of the store鈥攔etail鈥檚 next megatrend鈥攚ill transform the shopper鈥檚 path to purchase and industry economics for retailers and brands.

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.