蘑菇AV

Between Amazon Prime Video securing an NFL playoff game, Netflix parenting with World Wrestling Entertainment (WWE), and a joint sports streaming venture brewing between Disney, WBD, and Fox, sports are coming to streaming in a big way鈥攁nd soon. Advertisers concerned about reaching consumers in a landscape with fewer new shows can turn to sports as an alternative.

YouTube advertising revenues: $8.92 billion, a 12.2% YoY rise, showing strength despite increased competition from platforms like Amazon Prime Video. Traffic acquisition costs (TAC): $13.72 billion, up due to Alphabet鈥檚 efforts to maintain default search positions on devices like Apple鈥檚 iPhone and Samsung鈥檚 Android smartphones.

In 2025, digital advertising will be shaped by connected (CTV) consolidation, stricter data privacy measures, and AI-driven marketing. CTV growth may spark mergers, while privacy regulations push brands to rely on first-party data. AI will continue to enhance campaign performance and creativity, transforming how marketers engage audiences.

Prime Video and YouTube, with their parent companies鈥� deep war chests, could throw their hats in the ring again鈥攂ut they鈥檙e already paying billions for other streaming rights. NFL games in foreign markets could allow smaller streamers like Apple TV+ or Paramount+ to give negotiations another shot after being outbid in the last clash over streaming rights.

Streaming has been a win for sports advertising, as streamers like Max and Amazon Prime Video leverage sports rights and creative ad formats to compete for connected TV (CTV) ad dollars. Use this chart: Marketers could use this chart to show why it鈥檚 smart to expand CTV campaigns around live sports, taking advantage of the growing audience moving to digital platforms. Related 蘑菇AV reports:.

These figures include all of Amazon鈥檚 video units鈥�Prime Video, Freevee, Twitch, and Fire TV鈥攂ut the spike will come mostly from the infusion of new inventory on Prime Video. To view the full forecast, click here. Cord-cutting is another big factor in CTV ad spending gains. In 2023, non-pay TV viewers (the sum of cord-cutters and cord-nevers) will surpass traditional TV viewers for the first time.

After years of turbulence, UK ecommerce sales are growing again, albeit slowly. And there won鈥檛 be a significant shift over the next five years.

Ad-supported tiers from Netflix, Disney+, Prime Video, and others have expanded the opportunities for media buyers looking to target CTV audiences. FAST channels like Pluto TV and Tubi have also added inventory to the video advertising mix. Sources. GWI.

In 2024, connected TV (CTV) platforms raced to expand ad-supported content, Google delayed its cookie plans (again), and brands chased insights from social media giants on how to break through to consumers.

Prime Video will push CTV ad spending to a new milestone as linear TV tumbles. Amazon will drive the acceleration in connected TV (CTV) advertising in 2024. The launch of an ad-supported tier on Amazon Prime Video will energize the CTV ad market. We expect YoY growth to increase next year to 22.4%, from 20.0% in 2023. That makes CTV the second-fastest-growing ad format we track, after retail media.

Amazon鈥檚 playbook: The retail ecommerce giant has aggressively expanded its advertising presence this year, primarily by launching ads on Prime Video. Amazon鈥檚 ad offerings have been heavily integrated with its retail business, enticing sellers to spend more on the platform and encouraging advertisers to list their products on Amazon鈥檚 marketplace.

Wonder buys Grubhub for $650 million: The Marc Lore-owned company snapped up the delivery service at a steep discount, seeking to develop a meal-time super app.

Our Amazon CTV forecast includes ads sold for Prime Video, Freevee, Fire TV, and Twitch that are viewed on TV sets. Because we do not break out Prime Video individually, Amazon is not included in the graphic above. Likewise, Roku is not in the graphic because we do not break out The Roku Channel in our forecast. The graphic also includes gross ad revenues for YouTube, rather than net ad revenues.

For example, Jimmy 鈥淢rBeast鈥� Donaldson has parlayed his YouTube fame to a product line (Feastables chocolate) and a high-profile reality show deal with Amazon Prime Video. Alex Cooper, co-founder of the popular 鈥淐all Her Daddy鈥� podcast, launched the Unwell Network under her production company to recruit top creators like Alix Earle to start their own shows.

Other leading OTT video services in India include Amazon Prime Video, ALT Balaji, Eros Now, Hoichoi, MX Player, Netflix, SonyLIV, Sun NXT, Voot, and Zee5. Netflix is making progress in Japan as competition with Amazon Prime Video heats up. Netflix is closing the gap with Prime Video. The latter will continue its sizable lead over Netflix in 2023 (15.6 million viewers versus 9.7 million).

Legal questions could throw the show鈥檚 late-2024 launch date into question and hamper Amazon鈥檚 strategy of bringing content to Prime Video that entices viewers of all ages.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Netflix and Amazon Prime Video are the biggest video-on-demand (VOD) platforms in the UK in terms of user numbers. However, the BBC鈥檚 iPlayer service is adding users at a much faster rate, and it鈥檒l be about a million users behind Prime Video by 2027. ITV鈥檚 on-demand service continues to thrive following its relaunch late last year.

In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. We don鈥檛 forecast Amazon鈥檚 CTV ad revenues. But Amazon estimated that ads on Prime Video will reach more than 115 million US viewers per month, according to a pitch deck obtained by Insider.

Netflix's ad chief Peter Naylor stepped down in July after less than two years, as the company struggles with slow ad revenue growth and competition from platforms like Amazon Prime Video and Disney+.

YouTube鈥檚 growing prominence on connected TV (CTV) will drive this shift.

The challenges in last-mile delivery have intensified. To meet consumer expectations while maintaining margins, UK retailers need to innovate by embracing technology and establishing partnerships.