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Amazon Ads is where most buyers have tested retail media so far. Almost three-quarters of buyers bought ads from Amazon in the past 12 months. Intent to buy or place ads is even higher鈥攁s it was for most of the RMNs in our survey. Walmart Connect, Loblaw Media/Advance, and Instacart Ads rounded out the primary options with buying intent scores over 50%.

State-level bans in the US are gaining steam; bans remain on the table in Japan, the UK, Germany, and France. Focusing on Southeast Asia should soften the blow somewhat should more bans go into effect. That said, the US accounted for over half of TikTok鈥檚 2022 ad revenues, so a US ban would still be catastrophic.

It also recently launched in key Western European markets including France, Germany, and the UK, where its low prices are likely to find a receptive audience amid high inflation. TikTok won鈥檛 hurry to bring Chinese sellers to the US.

"[Amazon] has had a lot more success [with the technology] in small-format stores and retail environments with fewer SKUs and places where time is of the essence.". Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada.

While India holds huge potential鈥攁nd ecommerce platforms like Amazon, Flipkart, and Myntra have all launched their own live shopping service鈥攊t may take years for investments to pay off. Less than one-third of the population is currently buying online, and ecommerce accounts for only 7.9% of total retail sales in 2023, per our estimates.

Germany, the UK, and Brazil are among the markets where the NFL already hosts some of its international games. Our take: Streaming services and cable networks are already dishing out billions annually for costly but lucrative NFL distribution rights.

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Germany and the UK are accelerating away from France in terms of total digital ad spending in the auto sector. Click here to view our full forecasts for automotive industry digital ad spending in France, Germany, and the UK. Behind the Numbers.

France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren鈥檛 contributing to that growth, though, with only travel and retail seeing any significant investments.

The top five digital platforms鈥擥oogle, Meta, ByteDance, Amazon, and Alibaba鈥攚ill control more than half of global ad revenues this year. Retail media will overtake global TV ad revenues in 2025, reaching $176.9 billion and representing 15.9% of global total ad spend.

Following GPT-4鈥檚 impressive introduction, everyone is racing to incorporate generative AI into their operations: Google launched Bard to some disappointment, Amazon entered the AI race, and Quora wants to create 鈥渢he universal AI messaging client.鈥� Here are the latest generative AI updates and what they mean for marketers.

Shoppers in Western Europe are very committed to in-store retail, particularly outside of the UK. To view the full forecast, click here. Ecommerce penetration is substantial in a handful of countries besides China. The UK, Indonesia, and South Korea surged and then sputtered, but all will see ecommerce penetration top 25% this year.

The UK retail giant also moved quickly on the digitization of in-store retail media, reaching customers at their point of purchase, said our analyst Carina Perkins. Retail is challenging Big Tech for dominance in the top brand rankings in Canada鈥攚ith the added benefit of affiliated media networks.

Amazon bought One Medical鈥攚hich owns Iora Health, a VBC entity鈥攆or $3.9 billion last July. CVS reached a deal to acquire Oak Street Health, a value-based primary care company, for $10.5 billion in February. Humana and Welsh, Carson, Anderson & Stowe pumped $1.2 billion into a joint venture last May to expand the insurer's network of VBC clinics.

Google鈥檚 declining digital ad share is partly due to competitive pressures from the likes of Amazon and TikTok. This quarterly growth signals strong demand, but Alphabet鈥檚 position in Search and YouTube could face more challenges as the video ad market becomes more crowded.

So I think a lot of companies are trying to emulate that and create that kind of loyalty through a membership program or rewards program that Amazon has proven is extremely valuable. Bill Fisher (14:38):. Yeah. But the thing with Amazon is that it has such a big customer base already. It's already got an advantage.

The feature, which launched in the US and UK in August 2021, enabled Shopify sellers to sync their product catalogs to TikTok where items would be featured in a dedicated tab. Shoppers could then click on linked items to purchase them on Shopify. It plans to bar links to outside ecommerce sites.

In a May 2023 Salesforce survey, almost 40% of US, UK, and Australian marketers said they don鈥檛 know how to use genAI safely, and 70% said their employer doesn鈥檛 provide them with genAI training. Personalized product recommendations. Why genAI?

The UK and South Korea were longtime Nos. 2 and 3, respectively, in global rankings for ecommerce penetration, but both consumer cultures seem to have reached (or passed) their saturation point for digital buying. China is different though, possibly because of the energy its innovative and hypercompetitive homegrown ecommerce companies bring to the market. What are the implications?

Respondents were companies with a business focus of entirely B2B (38%), mostly B2B (36%) or approximately equal split between B2B and B2C (25%), B2B revenues of $200 million and over, based in North America, UK, France, Spain, Nordic countries, Austria, Germany and Switzerland from various industries with a job title of Manager (42%), Director (27%), VP (16%), C-Level Executive (9%) or Product Manager (

At which time, retail media will account for almost a quarter of its digital ad market鈥攁 figure far greater than those from more digitally advanced economies like the UK and France鈥攁nd only 3.6 percentage points behind the US鈥� 28.5% share. Retail media is gunning for a larger share of TV advertising budgets in Brazil and Mexico.

Some 51% of decision-makers at US and UK retail and travel organizations say they plan to bring their commerce media tech stack in-house, and 49% plan on switching technology partners, according to a Forrester Consulting study conducted on behalf of PubMatic.

The respondents were from Australia, Canada, France, Germany, Italy, Spain, the UK and the US. Additionally, 800 online sellers in Canada, France, Germany, Italy, Spain and the UK were surveyed during the same period.

Canada-UK Trade Continuity Agreement (Canada-UK TCA): This pact provides continuance of CETA with the UK post-Brexit. Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam.