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Est茅e Lauder partners with India鈥檚 government to boost local beauty brands: The company is the latest to invest in the country as interest in premium beauty soars.

NBA partnership fuels WBD鈥檚 global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.

The USTR鈥檚 plan to impose steep fees for China-built commercial ships is 鈥渕ore of a threat than tariffs鈥�: Carriers could face millions in charges for each US port call鈥攃osts that will be passed on to retailers and, eventually, consumers.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥擬exico, Canada, and China鈥攁ccording to the US Census Bureau.

Tariffs could add $12,000 to new car prices, drive up costs for electronics, and inflate grocery bills. Marketers must pivot to value-driven messaging as economic uncertainty reshapes spending.

Chinese retailers continue to see the US as an expansion opportunity: But they face higher barriers to entry, including the need for a fully diversified supply chain.

Walmart faces heat after asking Chinese suppliers to cut prices: The retailer鈥檚 attempt to shift the burden of US tariffs backfired, highlighting the widespread impact of the trade war.

"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent 鈥淏ehind the Numbers鈥� podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump鈥檚 on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.