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Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

As Gen Zers grow up and their purchasing power expands, they鈥檙e redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

As Gen Zers grow up and their purchasing power expands, they鈥檙e redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

They have a new proprietary OS to power its fifth generation of AR spectacles. Amazon's Echo Frames received little attention. But then you come to Ray-Ban and the Meta Smart Glasses. Their first generation sold only 300,000 pairs in 18 months, and less than 10% of purchases was still being actively used two years later. But we'll see for the next version. Are they the company?

Retailers should invest in smartphone apps and features such as personalization, seamless payment, augmented reality, and real-time inventory updates. They should also boost their retail media capabilities. As the high prices of shipping and raw materials continue to put pressure on retail margins in Europe, retail media could provide additional revenues.

So, the Vision Pro, Apple's VR/AR? Suzy Davidkhanian:. It looks like it is. It's already on their website, it's listed on their website, it says launching soon. It is like an immersive experience. It looks like ski goggles. Apparently, you can take a picture of yourself and then it'll pose your own face on the goggles, so it looks like you're looking at yourself.

In second place was southern Europe with 50% according to the A, b, C of mobility research paper by Raphael Prieto, cual, complexity Science hub and Juan p OA of ar, VT university. So 92% of trips in America owned by cars versus if you take European in its entirety, it's just 43% for cars. Then in America, 4% of trips are by public transport compared to 32% in Europe.

'Cos frankly, there are a few things that they've tried to do, like have an enterprise augmented reality division, which I think you covered on the pot at one point, they shut down. And a lot of the things that they want to do, I don't want to say they haven't worked.

So what would we think if the Apple Vision Pro was the first VR/AR headset?

I think one of the things that I was looking at with Snap was just to see they were trying very much throughout last year to create novel advertising experiences and lean into AR, particularly in-store with some partners, and they had to pull back from that. And the ultimate thing that... What I see with Snap is yes, there's a lot of interesting international growth.

We've seen things like augmented reality, technology trends. The technology can be there, but it takes a while for the humans to catch up in their behavior. Marcus Johnson:. Blake is going to take us a step further. He's got the medium case, so he's arguing that there will be one or two significant use cases that will emerge within the world of AI that will latch onto. Blake.

We're going to see it more in social media, smartphones, search engines, AR/VR devices, e-commerce, everything. New Apple Intelligence I think is a great recent example of integration. So many people use Apple devices, now they're going to have generative AI operating in the background without thinking about it. (14:32):.

And if it can do that, I think it's very well positioned for the future in terms of the way that it's diversifying its revenue streams, not only with Snapchat+, but its expansion into a tech platform focused on AR as well as that strong engagement that we continue to see from its users. There's clearly a long road ahead, and it's not going to be easy, but no, I'm not giving up hope on Snap just yet.

First of all, it seems like a really heavy lift for a brand or retailer to enable this kind of experience, not just AR try-ons, but the creation of a digital mannequin to live inside the internet. Also, I have no reason to believe that in 2024 digital avatars will get life-like enough to really juice adoption there.

So shoppable ads, gamified ads, AR ads, not all of those work for all brands, but if a brand can tell a story, they can create a Choose Your Own Adventure ad. Marcus Johnson:. Great. I liked Daniel's example in this piece, the Reebok ad where they developed an outdoor interactive ad campaign in Sweden using a speed camera.

Another thing we could see is applications in BR and AR, making the technology more immersive, hyper-realistic, make it more of a sensory experience, not just appearing visual without the need for an external device. Now that said, a couple of neural links competitors at least have the same interface, but it doesn't have to be invasive.

Argentina鈥檚 2023 Hot Sale brought in ARS 86.39 billion ($366.5 million) worth of online sales for the 960 companies that participated in the event, according to the C谩mara Argentina de Comercio Electr贸nico (CACE). Similarly, B2C commerce sales rose by 8.4% to $540 million during neighboring Chile鈥檚 CyberDay event this past May, per the C谩mara de Comercio de Santiago (CCS).