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And they鈥檙e not just driving installs: Amazon, for example, recently partnered with AR game-maker Niantic to sell products related to Peridot and Pok茅mon Go. As mobile games diversify, brands have more opportunities.

And they were noticing this concept of the Internet of Senses, which encompasses technologies designed to enhance and digitize sensory experiences, so AR, VR, AI. And they were saying at that market, that space, is projected to grow fivefold from 17 billion last year to 84 by 2030. So a lot of hope with the Internet of Senses and haptics being a part of that. We'll see if it can catch on.

So shoppable ads, gamified ads, AR ads, not all of those work for all brands, but if a brand can tell a story, they can create a Choose Your Own Adventure ad. Marcus Johnson:. Great. I liked Daniel's example in this piece, the Reebok ad where they developed an outdoor interactive ad campaign in Sweden using a speed camera.

As the economy continues to roil, brands will look to some of the most hyped technologies鈥攊ncluding generative AI, clean rooms, and Web3鈥攖o solve real problems.

They're also beta testing a Shop with Friends, which is an AR experience that allows shoppers to share a virtual outfit with their friend to gather their feedback before they purchase. So it's the AR version of, do these pants make my butt look big? Sara Lebow:. I'm less convinced about Walmart. They're doing a lot of stuff and I don't know if it's all going to pay off. Arielle Feger:.

I think one of the things that I was looking at with Snap was just to see they were trying very much throughout last year to create novel advertising experiences and lean into AR, particularly in-store with some partners, and they had to pull back from that. And the ultimate thing that... What I see with Snap is yes, there's a lot of interesting international growth.

By 2026, nearly half of US households will use smart devices鈥攆rom lights to locks to appliances. Here鈥檚 how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.

Insurers will be better placed to engage customers and drive healthy customer behaviors through AR/VR-based challenges in the metaverse. Rewards linked to healthy choices can be offered in insurer-created tokens. Web3 could unlock new ways to search for and buy insurance. This could look like a decentralized platform that aggregates all insurance dapps, per Oliver Wyman.

Yeah, I guess I can't e-commerce get a full face of makeup until AR tech gets even better. Jeremy Goldman:. Which they're working on. Yep. Sara Lebow:. AR tech that can come directly to my face. Okay. Zak, why don't you tell us another potential winner for this year's holiday season? Zak Stambor:. Yeah.

I think out of the innovations that might prove the most fruitful for Snap is its AR technology. And as it's been pitching Snapchat as a messaging platform, it has been pitching Snap overall as a technology company. And those off-platform augmented reality ambitions are a really big part of that. All of that said, these are things that are in the future, down the line.

And with augmented reality, you can see your pace, how fast you're going, your respiratory rate and so on. Your heart rate. And people are just so into self-quantification now. Marcus Johnson:. So it could be a killer application in the wellness space, potentially. Lisa Phillips:. Yeah, to start. Yeah, for sure. And the price, it's supposed to be maybe under $3,000.

Retailers should invest in smartphone apps and features such as personalization, seamless payment, augmented reality, and real-time inventory updates. They should also boost their retail media capabilities. As the high prices of shipping and raw materials continue to put pressure on retail margins in Europe, retail media could provide additional revenues.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

As Gen Zers grow up and their purchasing power expands, they鈥檙e redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

As Gen Zers grow up and their purchasing power expands, they鈥檙e redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

So, the Vision Pro, Apple's VR/AR? Suzy Davidkhanian:. It looks like it is. It's already on their website, it's listed on their website, it says launching soon. It is like an immersive experience. It looks like ski goggles. Apparently, you can take a picture of yourself and then it'll pose your own face on the goggles, so it looks like you're looking at yourself.

Argentina鈥檚 2023 Hot Sale brought in ARS 86.39 billion ($366.5 million) worth of online sales for the 960 companies that participated in the event, according to the C谩mara Argentina de Comercio Electr贸nico (CACE). Similarly, B2C commerce sales rose by 8.4% to $540 million during neighboring Chile鈥檚 CyberDay event this past May, per the C谩mara de Comercio de Santiago (CCS).