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Where a AWS is really, it's a B2B product that they're selling to businesses, the advertising business and the health of the advertising business is very much dependent on the continued success of its e-commerce sales.

Agencies that can carve out a niche (like B2B influencer marketing) or specialize in a creative, truly differentiated offering will remain important. But agencies in the 鈥渕issing middle鈥� that lack the scale and sophistication of larger agencies鈥攐r the specialization and unique expertise of smaller ones鈥攚ill struggle to compete, suggested Jamie Gutfreund, founder of Creator Vision.

Google updated Google Analytics 4 with new ecommerce dimensions and metrics to build reports, allowing consumers to edit standard reports or build them from scratch. Performance Max AI is now available for Google鈥檚 Dynamic Search Ads and Display Ads features. Google Ads introduced its latest API, with more access to its top Search ad spot and more insights for bidding costs.

As publisher-run ecommerce and marketplaces spread, genAI can match and update inventory. GenAI can improve conversions on the storefronts and marketplaces many publishers have introduced as new revenue streams. And publishers are banking on the brand equity of their publications as they build out their ecommerce efforts.

B2B and sports are two fast-growing areas for creators. A new policy now allows college athletes to be compensated for their name, image, and likeness (NIL). College athletes already command large audiences and regularly create content on social media, per August 2022 data from Curastory. Meanwhile, industry professionals are increasingly building audiences by sharing B2B content online.

Well, [inaudible 00:11:41] has an international section yet still a lot of consumers in your city, New York City, are either going to Chinatown to shop or going to H Mart to shop. So even those international sections maybe don't cut it compared to going somewhere. [inaudible 00:11:56]. Suzy Davidkhanian (11:55):. Well, they're so small. Sara Lebow (11:56):. Yeah. Suzy Davidkhanian (11:56):.

Sam's Club is a big one and Walmart also offers it where shoppers can use their mobile phones, through the app, through the retailer app, and they can scan bar codes and add products to their cart as they shop in the store and then pay through the app. So it's very seamless.

As ecommerce growth normalizes and companies prioritize profit, payments providers are facing slashed valuations and tapering revenue growth. This more challenging environment鈥攚hich particularly affects fintechs鈥攑ortends two potential consequences:. Incumbent-led consolidation.

LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn鈥檚 appeal among both B2B and B2C marketers is growing.

This includes challenger brands focused on growth, B2B companies, and brands that have dedicated part of their budget to performance marketing channels like paid search and social. The majority of advertisers on the MNTN platform are first-time TV advertisers. They see an opportunity to drive performance metrics like return on ad spend and cost per acquisition just like they would on paid social.

Today, Watson comes in the form of B2B software that IBM sells by subscription, like Watson Assistant, Watson Discovery, that help automate backend processes within customer service, document entry, et cetera. Watson tools are used by over a hundred million people, the piece notes. But Gadjo, the most interesting sentence in this article from Mr.

I can't tell if this is a good or bad thing about Amazon's business, and it's probably both, but the fact that it's advertising business is right now so incredibly tied to e-commerce sales means that when e-commerce sales are growing, retail media dollars are going to go up for them.

That鈥檚 according to a global survey of 1,400 B2B and B2C marketers across 23 industries, including financial services, conducted by marketing software company Hubspot in September 2023. Marketers aren鈥檛 using AI to write content: Instead, they鈥檙e using it for inspiration. Just 6% of respondents said they use AI to write content, despite 60% of customers saying they favor content from AI.

Changes in the digital B2B market are affecting healthcare and pharma advertisers, too. The overall B2B digital ad spend market is being transformed by younger generations, which prefer digital channels to traditional ones.

In an October 2023 Ascend2 survey, 50% of B2B marketers said email marketing was their most effective channel. Sixty-two percent of US B2B and B2C marketers increased their email marketing budgets in 2022 and 2023, per SeQuel Response.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋nfluencer鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

B2B marketers became more focused on data during the pandemic when in-person events鈥攁 classic way of collecting first-party leads鈥攃eased to be an option, and they shifted more resources toward digital. Despite a drop in growth in 2023, data spending will hit $3.91 billion by 2024.

Don't you think ultimately, they would have to be able to prove that it would be more valuable to work with us and to find the best products for you than for you to be shopping around and looking on your own? Tiffani Montez (07:57):. Yeah, absolutely. There's a lot of that goes on today, right?

A large majority of Linkedin鈥檚 top 100 B2B creators are male. True. Male creators make up the majority (72.9%) of Linkedin鈥檚 top 100 B2B accounts, while women only make up 27.1%, according to an Influencer Marketing Factory study. May 12, 2025. Which of the following brands recently launched an ad campaign that emphasizes grandmotherly wisdom over AI?

And despite relatively strong Q2 results, Amazon鈥檚 weaker guidance for Q3 2024 could be a sign that the retail media business, which is reliant on ecommerce revenues, could face headwinds. Walmart Connect and international expansion power retail giant to 26% advertising growth.

B2B and personal finance ads in the Super Bowl leverage whimsical, creative ads for tools that aren鈥檛 associated with entertainment. This is an extension of an overarching trend of B2B brands recognizing that their buyers are business people, but they鈥檙e also consumers. That means their ads should be consumer-oriented. 5. That weird celebrity stunt is probably a Super Bowl ad.

But did you know 蘑菇AV also has a division focused on B2B media solutions? You could partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Bill Fisher (00:28):. Hello, everyone, welcome to Behind the Numbers Around the World, an 蘑菇AV podcast. (00:37):. It's Monday, July the 29th.

Microsoft鈥檚 new AI 鈥淐opilot鈥� lands for marketers: Tool promises to help discover consumer categories and automate processes.

But did you know eMarketer also has a division focused on B2B Media Solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. (00:23):. Hello, listeners. Today is Wednesday, August 28. Welcome to Behind the Numbers, Reimagining Retail, an eMarketer podcast.