蘑菇AV

Ecommerce will account for 20.0% of personal luxury sales this year, according to our forecast. That鈥檚 just ahead of overall ecommerce sales, which will make up 19.5% of retail sales. Use this chart:. Assess the health of the personal luxury market. More like this:. Luxury Ecommerce 2023 (Insider Intelligence subscription required).

Amazon is on a never-ending mission to speed up delivery: The retailer鈥檚 latest initiatives, including smart glasses and streamlined grocery fulfillment, will help cut costs and encourage shoppers to order more鈥攁nd more often.

The app initially tested ads in the US with brands in the fashion, gaming, and beauty industries in Q3 2024, and is now expanding its ad efforts with a commercial team to support brands and partners. After its expansion in Europe and Japan, over 200 brands have run ads on BeReal, including Levi鈥檚, Nike, and Amazon. BeReal has also tested US ads from some of these brands over the previous six months.

Shoppers might start the month focused on value鈥攑urchasing greater volumes of goods at a lower price per package鈥攂ut end the period with a clear emphasis on price alone, PepsiCo CEO Ramon Laguarta said on the company鈥檚 Q1 call. That鈥檚 in addition to reducing discretionary spend in everything from beauty to services like dining out.

Areas with strong ecommerce potential include beauty ecommerce resale and rental, off-price, and limited-edition collaborations with non-luxury brands.

厂丑辞辫辫别谤蝉鈥� attitude toward the event has also changed: While previous years were characterized by a frenzy of consumption, consumers now are taking a more disciplined approach to spending by prioritizing the essentials.

TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

UK consumers see economic storm clouds ahead: That鈥檚 driving them to splurge on small luxuries such as high-end perfumes and cosmetics.

It鈥檚 not just beauty and fashion; creators and influencers inspire purchases in many product categories. Section 3: Challenges Facing Marketers. Brands must balance a growing number of platforms and channels as the creator economy expands. Many social platforms are inundated with sponsored content, making it difficult to break through.

NYX Professional Makeup launched a beauty collection centered around the film鈥檚 themes. Oreo boosted a special-edition Minecraft cookie offering that included an interactive AR experience, where buyers were able to unlock exclusive content and win prizes.

Much of this ad spend comes from Chinese ecommerce brands marketing directly to US consumers, especially in categories like apparel, home goods, and electronics. Higher import costs may reduce these brands' US ambitions鈥攁nd their reliance on Meta鈥檚 performance-driven ad tools. Our take: Legal risks and shifting economics could weaken Meta鈥檚 influence.

Social media is even more important among Gen Z beauty shoppers. Put it to work: Help Gen Zers stand out. Offer ideas and inspiration for new aesthetics via content on the platforms where Gen Z spends time, like social media. Don鈥檛 be afraid to create unique content. 4. Gen Z wants to connect.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

The 10-year-olds have taken over Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many TikTokers. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and social media鈥檚 role in product discovery. Here鈥檚 what brands can learn.

We expect US cosmetic and beauty sales to grow 7.6%: While consumers are spending more selectively, they鈥檙e still willing to splurge on their favorite items.

Walmart Connect might offer more on-site beauty enthusiasts than Ulta鈥檚 RMN, UB Media. But the latter provides a clearer look at how a niche segment of beauty consumers responds to a product and allows an advertiser to go hunting for them across off-site using both web display and video.

Clothing is the top category across age and gender. According to the December 2023 Insider Intelligence Ecommerce Survey (conducted by Bizrate Insights), more than half of respondents in each group reported buying clothing online at least once in the past month

Social shoppers find inspiration for their purchases from many different types of content, but none more so than creator, influencer, or celebrity influencer content.

Ogilvy won the 2024 Grand Prix in the Social & Influencer category for the 鈥淢ichael Cera-Ve鈥� campaign, which went viral for suggesting that skincare brand CeraVe was developed by actor Michael Cera. While creators participated in the campaign, Cannes Lions was criticized for awarding the top prize to a campaign centered around a traditional celebrity, rather than creator-produced work.

Unilever tested the AI technology with its beauty and wellness brands and saw measurable success. Tresemm茅, Vaseline, Dove, and Clear experienced 55% savings growth, turning content around 65% faster, while other brands saw an increase in consumer purchase intent.

As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible.