蘑菇AV

Empathy and serendipity after the buy. Customer portal: Elevate the post-purchase experience by ensuring complete order transparency through a customer portal. Show the delivery date, status, installation info, and more.

Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube鈥檚 own best practices for Shorts ads from its ABCDs of effective video ads guide.

They鈥檙e not just going to litter people with ads, and to me the best environment to do that is sports,鈥� he said. With NBA rights up for an expensive bidding war in the next few years, Apple will have the deep pockets to use the NBA as a springboard for its CTV plans, Lipsman said. 4. Amazon will buy a TV network to bolster its CTV footprint.

Over three-quarters (76.9%) of US marketers agree that last click is the easiest way to track campaigns but not the best way to measure, according to July 2024 research from 蘑菇AV and Snap.

When it comes to conversions from social, creators beat out brands鈥�49.5% of US social shoppers have been influenced to buy from a creator recommendation, compared to 44.0% that have bought from brands, according to a March 2024 蘑菇AV survey.

Automation can give teams their time back for creativity, replacing tasks that were previously done manually, like testing, developing iterations, and ad buys. Watch the full webinar. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Perhaps the best example of this is KeithFromSonos, a Sonos employee who was asked to join the active r/Sonos subreddit a few years ago. Over time, he鈥檚 become part of the community by answering questions, offering recommendations, and making himself a valuable member that the subreddit trusts.

In March this year, Titan OS partnered with ad server Equativ to fully realize the CTV鈥搑etail media opportunity in Europe, offering media buyers the opportunity to buy premium media based on exclusive retail data. The UK, in particular, has been a hotbed of activity. In September 2024, Roku and Currys became the latest partnership between a CTV practitioner and an RMN.

More than half of gamers worldwide under the age of 42 are more likely to buy from a brand featured in a game, according to May 2023 data from Newzoo. Mobile and nonmobile game ad revenue will see double-digit growth over the next couple of years, with the latter surpassing the $1 billion mark in 2026.

The best RMNs will still have trouble scaling if they don鈥檛 open up their inventory to new potential ad buyers. Small, midsize, and specialty retailers need to find ways to stay competitive.

鈥淭he people that know social best are the Gen Zers.鈥� And brands should be using their Gen Z employees as internal content creators, Zafar said. 鈥淯sing the resources at your disposal is so critical, and also really low lift.鈥�. Take risks. Another challenge brands face is the rapid proliferation of trends.

This spending divide is shaping current retail trends: Budget-conscious consumers are prioritizing essentials and seeking the best deals, while affluent shoppers prop up categories like designer goods, travel, and high-end experiences. Key Question: What do Q4 2024 earnings tell us about the state of US consumer spending? Executive Summary.

Gen Zers are the most willing to take a chance on new digital channels to get the best deal. Gen Zers are more than twice as likely to purchase apparel on Temu or Shein than the total population, according to Tinuiti. They also rely on crowdsourcing to find dupes of expensive products. However, looming tariffs threaten Gen Z's affinity for dropshippers.

In a hurting ad market, where consumers are hesitant to spend unnecessarily, marketers need to make sure their ad spend goes as far as possible. All members of the marketing team need to be capable of thinking like performance marketers, with the ability to analyze metrics in order to select the best channels and ad frequencies. Here are five charts to help your team do just that.

The 2023 consumer was always hunting the best deals. Weekly visits to off-price retailers were up consistently in the four months between May and September 2023, per Placer.ai. D2C ecommerce sales were up 12.9% YoY, according to our March 2023 forecast. Better value for the price of a product is the No. 1 reason that US adults buy from D2C companies, per May 2023 data from SurveyMonkey.

In a recent report, Roundel examined Gen Z shopping behaviors and discovered that 73% prefer to buy from brands and retailers whose shopping experiences inspire and delight. What drives this generation? The Gen Z shopper wants to feel seen and connected to brands that align with their core values, the Roundel report found.

The interactive page drove a 60% higher conversion rate than a straight buy flow on evergreen traffic, but it was not as successful as when Starz had a high-urgency sale offer, said Oberlander. Experimenting with different landing pages and funnels based on consumer opportunities and factors like time of year or offer fatigue proved key. 2.

But Rokt focuses on delivering the best ad to the best person at the best time. The difference between 鈥渞ight鈥� and 鈥渂别蝉迟鈥� is also the difference between 鈥減ersonalization鈥� and 鈥渞elevance.鈥�. Overcoming the paradox of choice. In today鈥檚 digital age, the abundance of data and technology has led to an overload of choices for consumers, resulting in the paradox of choice.

Some of the brands that do best have actually invested in having a very founder-led presence on the platform, so that may not be feasible for many brands. I think looking at other platforms, making sure that they're diversified across social following, where users are, and looking to those would probably be the best options.

Ad spending on linear TV will shrink 15.8% in the best-case scenario. Heavy tariffs could produce an existential event for linear TV advertisers. Tariffs are reshaping advertiser behaviors. Tariffs will deflate the momentum of the upfronts. We previously forecast over $17 billion in upfront CTV ad spending for 2025, but we now expect it won鈥檛 reach $15 billion, even in the best-case scenario.

Despite the rejection, Wojcicki believes taking 23andMe private is still the best course of action for the company. This is where the board and CEO reached an impasse.

factories that Shein's best known for.

Over two-thirds (69%) of back-to-school shoppers plan to buy electronics or computer-related accessories this year. Total spending on electronics is expected to reach a record $15.2 billion. Our prediction: Consumer electronics is due for a comeback 鈥� eventually.

This pivot has also forced marketers to rethink traditional best practices and consider what is most likely to go viral. For example, don't expect a highway billboard to make waves on social media if consumers can't stop to take a picture of it. . Google leak of alleged SEO documents shows importance of brand marketing, but don't ditch best practices. Why it mattered:.

Nearly 60% of consumers are looking to buy more generic brands to cut down on expenses, per a March 2025 CivicScience poll. Sales growth of private label grocery brands has pulled ahead of national brands鈥� growth.