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Approximately 1,000 respondents were surveyed in each country: Australia, Brazil, China, France, Germany, Singapore, South Africa, Spain, the UK and the US.

Brazil is the only Latin American country that will make it onto the list of the 10 biggest spenders, at $7.72 billion, but marketers should still keep an eye on the region because of its rapid growth. More like this:. Get ready for ads in the Microsoft Store. As it enters its 'year of efficiency,' Meta tries to regain its focus.

Among the top 10 countries in social network use, five—Mexico, Peru, Colombia, Brazil, and Argentina—are in the region. In markets like Brazil and Colombia, social platforms account for the lion’s share of the digital ad mix.

Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

More than 12,000 consumers were surveyed in 13 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Nigeria, South Africa, South Korea, the UK, and the US. Responses from Nigeria were not included in the final results due to methodology. Factors affecting erosion of trust:. Economic fears, beginning with inflation, cost, and lack of affordability.

Approximately 1,000 respondents were surveyed in each country: Australia, Brazil, China, France, Germany, Singapore, South Africa, Spain, the UK, and the US.

Chubb’s Nubank partnership gives it easy access to the bank’s 75.2 million customers in Brazil—almost half of the adult population. Users organically become aware of its term life insurance offering in the context of using Nubank’s app. The consideration cycle is much shorter when coverage is offered at the exact time and place it’s needed.

Respondents were from: UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa, and Thailand.

The three largest Latin American economies—Argentina, Brazil, and Mexico—became part of the 10%+ group in 2020 and 2021. So did France and Spain. In Asia, Japan and Singapore—often considered digital leaders—also passed the threshold, but years after China and South Korea.

So I think it does depend on each market, but at least when we look at the majority and generally speaking and even looking at some Latin American data, particularly in Brazil, largest market, we do see that podcast listeners do tend to over index and be a bit more affluent in nature.

We expect traditional media to bounce back to 2019 spending levels next year in Argentina and Brazil. The same will occur in 2025 for Chile, followed by Colombia and Mexico in 2026. Peru will be the only country where traditional media ad spending won’t recover to pre-pandemic levels by the end of our forecast period.

Although Brazil is the only country in the region to rank among the world’s top 10 in digital spending, the entire region is still experiencing an ad boom. Five of the Latin American countries we track will be in the global top six for digital growth, and the region as a whole will increase its digital ad spending by 14.0%.

In Brazil, for example, a report from Opinion Box and Americanas Advertising showed digital buyers preferred retailer brand websites over search engines by a margin of 62% to 50% when hunting for deals. The physical store as an ad vehicle: Our report concludes reliance on search engines and linear TV will wane as Latin American marketers invest in ad formats that are likely to deliver higher returns.

So in Brazil, Mercado Libre leads retail media sales by a significant margin. I think it's about two thirds of retail media, of the retail media industry versus Amazon, it's this year about 12%. But in Mexico this year, so 2024 is the first year that Mercado Libre is going to overtake Amazon in Mexico.

TikTok entered the music streaming game in Brazil and Indonesia, providing yet another type of media TikTok aims to take over. Music could present an opportunity for TikTok in the US, where digital audio services ad spending will total $6.79 billion this year, according to our forecast. TikTok killed its BeReal clone.

Its popularity is huge for ecommerce, specifically in Brazil, where the platform will launch TikTok Shop this year, noted our analyst Matteo Ceurvels. And TikTok’s Latin America growth mirrors global trends. The platform will grow by 11.6% worldwide this year, per our forecast. 5. TikTok takes No. 3 in Canada.

The gap between the two has only widened, especially in Brazil, where digital buyers said they prefer to search for deals on retailers’ websites over search engines by double-digit percentage points. Predictions. Marketers will reallocate ad dollars to bottom-funnel performance ads on retailers’ digital properties, as they face mounting pressure to deliver solid returns on investments.

In Brazil, Globoplay is tied with HBO Max for fourth place, above Discovery+ and Paramount+. Legal constraints are emerging. Netflix is facing more legal challenges and regulation than it has in the past, mostly in the form of taxes and localization quotas.

Well, according to the Federal University of Paraiba in Brazil and also Yale University in the US, tropical environments in countries like Brazil, Indonesia, Madagascar, and Columbia are most likely to harbor the most undiscovered species. And then also in the water, scientists estimate that over 90% of ocean species have yet to be classified, over 90%.

The company is also making major investments to develop manufacturing and export hubs outside of China in Brazil, Turkey, and Poland. Temu will need to work hard to sustain its unprecedented growth trajectory. Temu launched in the US in September 2022 and followed the strategy of massive marketing spending to acquire customers.

Now there are other market-specific ones, in Brazil, Magazine Luiza, Americanas, Via Varejo, Carrefour, and then iFood in Brazil, Uber in Mexico as well. So it's a very diverse landscape, be it digital marketplaces, mass merchandise, category specialists, or commerce intermediaries, thinking about those last mile players.

Twitter’s layoffs in its Mexico and Brazil offices will likely result in a deteriorating service, driving users to other platforms. Messaging apps have the same reach as mobile social media. Mobile messaging app users will surpass 3.4 billion worldwide this year, on par with the number of mobile social network users.