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It's happened in Brazil a little bit. (12:47):. But the way we see that, there are certain people that would follow them, but they're not typically the people that follow creators. They're people that will more just looking for advice off the internet and search those kinds of things.

He is on our retail and e-commerce desk. Senior analyst coming to us from New York City as well. What's going on, Blake? Blake Droesch:. Hey, Marcus. How's it going? Marcus Johnson:. Hey, fella. Very good, sir. Very good. Okay, what do we have in store for you folks? Well, we have our story of the week. We'll talk about SearchGPT. We move to a game. We end with some random trivia.

For the lead, Ryan, how can in-store audio upgrade the shopping experience? Ryan Mayward:. Well, our customers are omnichannel customers now, right? They're interchangeably using the shopping app and going into the store. They're using the app in the store.

The one-on-one sessions would be tailored to your unique retail and e-commerce business, providing a deeper understanding of the most relevant and timely research that affect your growth goals. Visit insiderintelligence.com/analyst access to find out how you can book your interactive presentations on retail media networks, CBGs and more. Kelsey Voss:.

In Brazil, for example, there is a bill currently under discussion in Congress that seeks to establish the Brazilian Digital Markets Act. In Japan, meanwhile, legislation is due to Parliament early this year that would allow the Fair Trade Commission in the country to impose fines on digital companies that are keeping users locked in to their digital ecosystems.

Chubb鈥檚 Nubank partnership gives it easy access to the bank鈥檚 75.2 million customers in Brazil鈥攁lmost half of the adult population. Users organically become aware of its term life insurance offering in the context of using Nubank鈥檚 app. The consideration cycle is much shorter when coverage is offered at the exact time and place it鈥檚 needed.

Although Brazil is the only country in the region to rank among the world鈥檚 top 10 in digital spending, the entire region is still experiencing an ad boom. Five of the Latin American countries we track will be in the global top six for digital growth, and the region as a whole will increase its digital ad spending by 14.0%.

Nope, it's Brazil. Jasmine Enberg:. Wow, really? Ina Gottinger:. Which is so interesting. Marcus Johnson:. Interesting. Ina Gottinger:. Well, it also ties into the whole online creative awards. What's coming out of Brazil in terms of creative and creative advertising is really, really top-notch so innovative. They get a lot of awards here too, but I thought that was really interesting.

So I think it does depend on each market, but at least when we look at the majority and generally speaking and even looking at some Latin American data, particularly in Brazil, largest market, we do see that podcast listeners do tend to over index and be a bit more affluent in nature.

And so now e-commerce needs to be a critical part of anyone's strategy. It's going to be a growing way consumers shop. It's still evolving very quickly. And what I think drives it from a consumer perspective on the e-commerce front, the broader trend is that things are product-driven. Brand still matters, but often it comes from product-first because of the sheer breadth of options consumers have.

GDPR's key principles, including its definition of personal data, the idea of purpose limitation, implementation of security measures, all those can also be found in legislation from Canada, Brazil, India. There are, of course, nuances from country to country, but GDPR really started it all. Its impact can't really be overstated. Bill Fisher:.

Retail media platforms like Amazon offer many of the same benefits that social platforms do, including a large and engaged audience, targeted advertising, and ecommerce integrations. A burgeoning list of companies are throwing their hats in the ring in the US, Europe, and Latin America; the threat of retail media to the social platforms鈥� future ad revenue growth cannot be ignored.

Social media, ecommerce, and search remain the only routes to elite status in digital ad publishing. ByteDance, Microsoft, and Tencent crossed the $10 billion threshold already, and Kuaishou, Apple, JD.com, and Baidu will join the ranks over the next year or two.

And if you can't picture where the equator runs, which I couldn't until I looked it up, it runs through the very top of South America, right through the top of Brazil and then across through the middle of Africa pretty much. And then through Indonesia. And you've got Australia obviously below it. But what I also found fascinating is that India, which obviously is in Southeast Asia, is in the top half.

So this chart here shows that I think there was our eMarketer e-commerce survey found 26% of US adults pay for Walmart+ membership. For Amazon Prime, it's over 65%. So that's quite a massive gap, and Walmart's going to have to do a lot of legwork to catch up, especially when you consider the share of e-commerce sales that they have.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

New York Times article where Mike Isaac pointing out Nissan, some people call it Nissan for some reason, building chat bots on WhatsApp that can help the automaker talk with its customers in Brazil and route them to local car dealerships.