For context, prescription Cialis was first approved in 2003 and is marketed by Eli Lilly—in 2014, Lilly signed a licensing agreement with Sanofi that permits the latter to pursue regulatory approval of an OTC version in the US, Canada, Europe, and Australia. What’s driving the about-face?
Article
| Jan 23, 2025
Tariff threats are also creating ripple effects around the world: They contributed to Canadian Prime Minister Justin Trudeau’s resignation and increased the likelihood that Chinese policymakers will allow the yuan to weaken. Our take: The impacts of Trump’s tariffs are already being felt—even before their shape and structure are known.
Article
| Jan 8, 2025
Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.
Report
| Jun 2, 2023
In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.
Article
| Nov 14, 2023
Price increases also hit Canada, Portugal, and Argentina. Netflix's ability to implement successive price hikes without significant churn speaks to its strong content slate and entrenched market leadership. However, as competitors like Disney+ and Amazon Prime Video also raise prices, consumer patience may be tested. Engagement drivers: Content and strategy evolution show clear momentum.
Article
| Jan 22, 2025
Report
| May 3, 2023
This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.
Report
| Apr 4, 2023
We break down consumer demand for emerging mobile banking features and bank performance by category to identify the most important tools Canadian banks should prioritize.
Report
| Apr 4, 2023
Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.
Report
| Mar 8, 2023
Our latest forecast for social network users in Canada highlights a reshuffling of the top five platforms in 2023. Twitter will fall to fifth place, while TikTok will surge into the No. 3 position.
Report
| Jan 25, 2023
Report
| Feb 1, 2023
Moving across the US-Canada border can be the first step toward international expansion for retailers.
Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe’s, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let’s not forget Target’s famous Canadian failure. Here’s a look at how brands on both sides of the border have fared, and the lessons you can learn from them.
Article
| Apr 20, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.
Audio
| Apr 18, 2023
Keeping tabs on shifting consumer habits is paramount for brands in Canada. In 2023, we expect more changes in how media is consumed and what advertisers can do to tap into these new channels.
Report
| Dec 15, 2022
CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.
Report
| Nov 14, 2022
The administration announced plans to impose 25% tariffs on Mexican and Canadian imports as early as February 1, with a 10% tariff on imports from China, other BRICS nations, and the EU also under consideration. These measures are expected to alter consumer behavior, with 31% of consumers prioritizing essential purchases and 25% planning to buy fewer items, according to a First Insight survey.
Article
| Jan 24, 2025
Paysafe’s iGaming solution is active in the US, Canada, Europe, and a swath of Latin America including Argentina, Colombia, and Mexico. The company has also been beefing up its iGaming capabilities: It launched a pay by bank option in the US in April to make the deposit and payout process quicker. Paysafe’s Brazil rollout should help it grow in the industry.
Article
| Jan 7, 2025
In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.
Report
| Oct 30, 2024
Canadian Prime Minister Justin Trudeau resigned as the country scrambled to respond to Trump’s threats. India is mulling subsidies to lure consumer electronics manufacturers from China. Meanwhile, China’s policymakers are dusting off old strategies—like allowing the yuan to weaken—to blunt the impact of impending tariffs.
Article
| Jan 9, 2025
That robust total derives from sub OTT’s extremely high penetration in both the US and Canada. Those two leaders, along with China and a handful of major markets in Western Europe and Latin America, prop up the worldwide sub OTT penetration rate. By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific.
Report
| Dec 9, 2024
GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.
Article
| Jan 16, 2024
On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.
Audio
| Jun 29, 2023
Becoming Amazon’s strategic payments partner in the US, Canada, and Europe can help Stripe bolster its processing business.
Article
| Jan 25, 2023
The news: Fiserv will acquire Canada-based earned wage access (EWA) provider Payfare, per a press release. The two companies previously competed for similar business: Payfare had been managing DoorDash’s debit card issuing platform for gig workers, but Fiserv won the DoorDash platform agreement in October.
Article
| Jan 2, 2025
Effective January 1, 2025, a 19% tariff now applies to imports exceeding $1, while purchases from the US and Canada face a 17% tariff on items valued between $50 and $117. Infrastructure development will expand cross-border ecommerce in Peru. The country will solidify its position as a logistics hub for cross-border trade as the new Chancay megaport streamlines trade routes from China.
Report
| Jan 6, 2025