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Wells Fargo uses free cooking demos to build relationships with Latinos: After hosting its first cooking demonstration and financial literacy course in East Harlem, NY, the bank plans more.

Read our article 鈥淗ow banks can leverage Gen Z鈥檚 growing 鈥榗ash stuffing鈥� trend鈥� to learn another important reason why banks should focus on brick-and-mortar presence.

Citizens Bank is redefining its physical locations by 鈥渞ightsizing鈥� branches into 鈥渟maller, more welcoming鈥� environments that prioritize personalized financial conversations, per The Financial Brand. U.S. Bank is integrating digital-first experiences directly into its branch operations.

Banks must be prepared in case the regulator is restructured.

Gen Zers鈥� financial aspirations and spending habits aren鈥檛 in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education鈥攂oosting Gen Zers鈥� customer lifetime value in the process.

The office of the Delaware State Bank Commissioner granted its approval, leaving just stakeholders and federal regulators to decide the deal鈥檚 fate.

Gen Z is the first mobile payments-native generation. By 2028, 67.8% of US adults will be mobile wallet users, per our forecast. Gen Zers are already way ahead: 85.1% made an in-store or online payment using their phone in 2023, according to Federal Reserve Bank of Atlanta.