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Amazon is doing everything it can to keep growing: The retailer has a dizzying array of initiatives in the pipeline, from in-game merchandise shops to generative AI advertising tools to incentives for shoppers to retrieve orders in person.

Those players include retail media ad servers and supply-side platforms on the sell side, and demand-side platforms and advertiser ad servers on the buy side. As marketers test and learn, many are discovering that managing media buys across multiple networks can be costly and time consuming, Verna said.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

A rebrand can be intensive, but guiding principles like establishing clear goals and metrics from the start will help teams measure success. Gathering customer feedback is another essential step to managing a rebrand.

It already generates a larger share of its revenues from advertising than retail media leader Amazon and the ad business is dependent on the success of its delivery business. If the delivery business continues to slow, advertisers will begin shifting their dollars elsewhere.

The big takeaway: Instacart is seeking to convince investors that it is a technology and advertising company that also plays in online delivery. That鈥檚 gaining importance as consumers鈥� growing price sensitivity drives them to pull back on delivery.

That potentially spells trouble for companies that advertise and sell personalized forms of compounded weight loss drugs (think Hims & Hers), pharmacies that make them, and patients who have relied on these cheaper versions for the past few years.

Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.

Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers

Brands in the electronics and gourmet foods sectors face a difficult challenge: The cost of advertising online is steep, but so is competition. Those that opt not to advertise to save money could cede ground to rivals. Still, higher conversion rates make it easier to justify spending and calculate return on investment.

Understand the mix of industries buying ads. Recognize how competitive retail advertising can be. More like this:. Microsoft ad updates worth watching. 5 charts on how CPG is becoming more digitally focused. Advertising makes up the lion鈥檚 share of mobile app revenues.

Walmart+ increased the money it spent on advertising by 87% between January and September 2023 as compared with the same time period in 2022, per MediaRadar.

Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.

YouTube commands a large share of CPG and financial services ad spending, while Facebook takes in more retail ad dollars. Sensor Tower and Insider Intelligence data shows what platforms are industry 补诲惫别谤迟颈蝉别谤蝉鈥� go-to, and where spending by sector is imbalanced. While Facebook and YouTube鈥檚 ad spending is more evenly distributed compared with Twitter, there are some notable standouts.

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

Physical stores are a massive untapped opportunity for advertisers, and as retail media evolves, more networks are beginning to explore in-store media formats. Here are three recent examples.

Retail and brand sites (including mobile apps) do collectively drive greater awareness, according to our proprietary survey of 1,447 consumer goods shoppers. But stores are still highly relevant in most product categories, even those with high ecommerce sales rates.

Instacart will grow its ad revenues by 41.3% this year, according to our forecast, outpaced just slightly by Walmart. Among grocery delivery intermediaries, Instacart remains dominant, capturing 73.0% of 2023鈥檚 digital grocery sales.

Swiftly also teamed up with nonprofit ad organization Alliance Retail Group to launch a RMN, connecting independent grocers with consumers across digital and physical channels. Other partnerships can help small grocers expand their retail media capabilities:.

鈥淭he beauty of a clean room is that it's a privacy-centric way for CVS to share data from its 74 million Extra Care members and for us to share the data from our 498 million users, and end up with a repository of powerful, completely anonymized first-party data,鈥� said Carrie Sweeney, VP of retail at Pinterest. 鈥淭hen we can connect our users with targeted ads without sharing any of their personal data, just as CVS can on its website.鈥�

Seller Scott McIntosh鈥檚 daily sales dropped to $50, down from $1,000 last year, while advertising costs have gone up and seller subsidies have been slashed, he told Modern Retail. Still, the platform is a channel that few brands can ignore, especially as consumer spending shows signs of slowing.

Our US digital ad revenue forecast expects Walmart鈥檚 advertising revenues to grow 40.4% this year, outpacing the rate of every other large company. While Amazon has long sold a massive number of household staples online, it rightly recognizes that physical stores are where the vast majority鈥�88%, according to our grocery forecast鈥攐f sales take place.

Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestl茅 and PepsiCo.

QSR customers focused on value in Q1: The common thread in the earnings of Starbucks, McDonald鈥檚, Yum Brands, and Restaurant Brands International is that consumers are feeling jittery.

A recent ad for Kellogg's promotes cereal as an alternative to a more traditional dinner of chicken, suggesting that consumers should 鈥済ive chicken the night off.鈥�. CEO Gary Pilnick doubled down in an interview with CNBC, saying, 鈥淭he cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure.