Ä¢¹½AV

This year, we forecast that more than a third of digital buyers in the US will be shoppable media buyers. This incorporates more than just CTV, but there’s clear intent in the UK to push this type of content. Amazon, Target, Shopify, and Walmart are all looking to activate the CTV channel. But downsides to CTV advertising exist. There are a few reasons CTV ad growth has been stymied thus far:. Cost.

Gen Z, which represents the predominant source of digital buyer growth, is particularly likely to rate DEI-focused efforts highly, and every generation is more likely to support brands that reflect their social values.

More than 80% of Canada’s population are digital buyers. The number of digital buyers has grown more than 20% in the past five years. It will reach 27.7 million in 2024. That’s almost 5 million new buyers—driven mainly by pandemic-induced online buying behaviors—marking a turning point for retailers. What was once an optional channel has become essential for most retailers.

Almost 40% of UK digital buyers are now purchasing via social platforms. After hitting £7.3 billion ($9.1 billion) in 2024, UK social commerce sales will grow by a compound annual growth rate (CAGR) of 21.2% over the next four years, per a June 2024 report by Retail Economics and TikTok. That suggests sales could reach nearly £8.8 billion ($10.9 billion) in 2025. Predictions.

This survey, provided by Bizrate Insights on behalf of Ä¢¹½AV, provides a monthly consumer pulse of digital shopping behavior and intent.

The share of digital buyers making purchases via social platforms is growing steadily. Though social commerce is still an emerging part of retail in the US, consumers are gradually coming around to shopping on a range of social platforms.