蘑菇AV

Commerce media also played a significant role in driving growth within paid search and paid social, with formats like Google鈥檚 Performance Max and Meta鈥檚 Advantage Shopping Campaigns+ gaining traction among advertisers.

Focus on the digital experience. RMNs looking to score more retail media investment from advertiser partners must be sure they鈥檙e bringing the right capabilities to the table. It starts with the basics, according to Francesca Hahn, vice president of US digital commerce at Mondel膿z International, who spoke at a session during our virtual summit earlier this month.

Our take: 鈥淚nstacart's positioning as a commerce intermediary gives it a significant advantage over other retail media competitors: it can combine granular SKU-level purchase data with cross-merchant shopping behavior,鈥� said Sarah Marzano, 蘑菇AV principal analyst.

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

Platforms dependent on traditional display advertising could struggle more than those developing commerce, subscription, and other non-ad revenue channels. Go further: Read our report on what鈥檚 changed in the first 100 days of Trump鈥檚 presidency.

Recent data suggests that baby boomers, often stereotyped as technologically challenged, are instead simply selective in the digital media they consume.

Digital wayfinding and voice assistance collapse the path to purchase. These tools get shoppers to the right aisle quicker. Digital wayfinding鈥攙ia smartphone apps or in-store digital signage鈥攍eads customers to the right aisle and shelf.

Brand advertising can woo digital-forward Hispanic consumers. Hispanic consumers are leaning into digital commerce. By 2027, 18.8% of all digital purchases in the US will be made by Hispanic consumers, translating to 43.7 million digital customers, per our forecast. That鈥檚 up from 16.6%, or 34.5 million digital customers, in 2020.

Digital Commerce 360. Dynata. Jungle Scout. NRF. Placer.ai. Realtime Inequality.

Integration with digital commerce platforms, like Shopify and BigCommerce, aim to draw more businesses into its network by making it easy to list and manage sales on Walmart鈥檚 marketplace.

Many will favor digital-only accounts: We expect Gen Z digital-only bank account holders to almost triple between 2020 and 2023鈥攁nd their total will more than double to 10.0 million between now and 2026. Focusing on digital commerce can help debit providers boost Gen Z's debit usage. Debit is capturing over one-third of online purchase volume as customers embrace the tech online.

Stores still have the edge for beauty purchases among 18- to 34-year-olds, but online buying is not far behind. And the age group is much more likely to buy via social media than older shoppers. As a result, TikTok is among the top 10 UK beauty online retailers, per April 2023 NIQ data. Fear of missing out (FOMO) is a digital driver.

Social media has also become also a place where current customers share complaints or testimonials about their experiences with banking platforms, further pressuring banks to prioritize digital innovation. How banks can make the most of social media: Social media engagement firm Sprinklr recommends that FIs take these simple steps to engage with customers online:.

Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

It allows non-financial services companies to issue digital or physical payment cards. Non-financial services companies benefit from accessing cloud-based APIs through a single platform. Modern card issuing platforms are normally cloud-based, making them more cost-effective and scalable for clients.

Digital Remittances Continue to Drive Growth. Most adults worldwide use digital payments, the World Bank reports, driving digital remittance transfers to nearly double between 2022 and 2027, per Juniper Research. To keep pace, legacy providers must reinvent their services鈥攈ere鈥檚 how:. New digital markets can enable growth by scale.

Investing in offline commerce. Just as POS hardware providers are embracing online offerings, gateways are looking to blend their online services with offline functionality. Adyen鈥檚 unified commerce segment grew 83% annually in H1 2022, with POS comprising more than half of the volume.