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Some 43% of consumers wish they could shop online using their TV, according to LG Ad Solutions鈥� Shoppable TV report. However, only 10% of US adults have made a purchase via shoppable commerce on a CTV platform, according to an October 2024 survey from 蘑菇AV and Bizrate Insights.

Note: For this study, luxury goods are defined as products that are priced at a premium and positioned with a higher level of quality, craftsmanship, exclusivity, and/or scarcity relative to the majority of goods in a given product category.

Rising stars like Uncommon Goods (2.3M) and Vanilla Gift (2.2M) point to growing demand for unique and versatile gifting options. Store closures were up 69% in 2024, per Coresight data cited by CBS News, making consumers even more inclined to shop for gifts online.

Google may need to drop its practice of licensing Androids to manufacturers for free if the costs of goods go up. Ad revenue risks: If rising prices drive down consumer spending, advertisers may cut their budgets. For companies that pull most of their revenues from ads鈥攊ncluding Snap, Pinterest, and Reddit鈥攖his could force business model shifts.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

The threat of US tariffs and the resulting strain on the relationship between the two countries is the top national concern, according to Leger鈥檚 online polling of adults. The No. 2 concern was inflation, which will be directly affected by the Canadian government鈥檚 retaliatory tariffs on US goods. A large majority of consumers, 70%, support a policy where Canada matches tariffs imposed by the US.

Brands experimenting with livestream commerce may find Twitch a good place to target niche audiences and communities. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

What it means to non-domestic sellers: Temu and Shein鈥檚 core appeal was access to cheap goods. Tariffs and de minimis changes will drive up prices, impacting demand adversely. Temu has already announced US price increases beginning April 25, and Shein is expected to follow suit. Our take: Temu and Shein鈥檚 ad retreat shows how vulnerable the digital ad market is to geopolitical shocks.

More than half of US consumers notice affiliate content online. Significant numbers of consumers have become good at avoiding (or ignoring) ads. But our proprietary survey of 1,378 US consumers found that a majority of them are aware of affiliate marketing. Affiliate marketing is viewed as one of the least intrusive forms of advertising.

Learn what Chase and other digital competitors have done to outrank traditional banks.

Plus, Gen Zers want tools that help them save faster, and Gen Alpha is good at saving and motivated by gamification. These digital characters can help accomplish all of the above. Can it work? Since the feature鈥檚 launch in December 2024, Trust Bank reports that over 75,000 savings pots have been created鈥攎eaning its customers are taking to the strategy, per Marketing-Interactive.

The best D2C opportunities are for high-margin nonperishables that may be difficult to find in the typical supermarket, such as premium coffee, specialty sauces and spices, and ethnic and international goods. Increased digital ad spending by CPGs will help drive their D2C ecommerce sales.

It doesn鈥檛 take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. 鈥淲inning at the digital shelf is more critical than ever鈥� for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

Discord is helping fund open-source tools that combat online child exploitation.

Amazon dominates online retail media but faces hurdles as omnichannel competitors like Walmart and The Home Depot develop solutions that connect online and in-store ad performance. While Amazon excels in digital efficiency, it has less presence in physical retail, where innovations like in-store audio ads, digital displays, and smart carts are gaining traction.

The news: Walmart is teaming up with Meituan to make its goods available on the Chinese delivery company鈥檚 app, the company announced in a WeChat post. The partnership should provide a boost to Walmart鈥檚 ecommerce business in China, which already accounts for nearly half of its sales in the region.

The fragmented, churn-addled video landscape is good news for creators, who can take advantage of free-to-use platforms where users are watching their content. Next year, more people will watch YouTube and use social networks than will watch linear TV, per our forecast. Expect to see ad spend follow that trend, Mitchell-Wolf said. Watch the full 蘑菇AV Summit here.