Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone.
Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.
Questions remain about the placement of properties like CNN, which spans both traditional and digital platforms. The restructuring is expected to be completed by mid-2025, with leadership roles and operational focus still to be determined. Why it matters: This overhaul comes at a critical time for the media industry.
CTV ad innovation benefits OOH advertising: The prevalence of digital billboards and small screens is helping the OOH sector reverse traditional media鈥檚 declines.
While streaming platforms capitalize on their digital-first advantages, theaters must balance maintaining their traditional appeal while adapting to changing consumer preferences鈥攁nd continue to deliver value to the streamers that count on their high-value content.
After a slew of technical failures during November's Mike Tyson vs. Jake Paul boxing match live stream, advertisers are more aware than ever of what can go wrong during a popular event. And with Netflix's "NFL Christmas Gameday" just around the corner, which will feature Beyonc茅 performing during the Ravens vs. Texans halftime show, brands can strategize to make the most of a potential broadcast outage.