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Apple鈥檚 long-teased buy now, pay later service is finally here, but what can it bring to an already crowded table? Our analysts unpack who may use Apple Pay Later and evaluate five of its prerelease features to see how they stack up to consumer demand.

As the mobile wallet ecosystem matures, US proximity mobile payment engagement gains are lapping user growth.

US adults are fairly evenly split on using mobile payment apps online versus in-store鈥攅xcept with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

How it helps Venmo: Ensuring consumers鈥� recurring payments are sent through the digital wallet can help Venmo grow its volume. It helps to make Venmo a part of consumer鈥檚 financial lives every month and ensures more recurring payments go through Venmo. It can give Venmo a fairly reliable source of volume.

On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

Almost everything you need is wrapped up in the Apple's digital wallet. Especially, from a payments perspective. As we said, they're not done growing and that's just one example. There's so many fintechs developing their own credit cards and savings accounts and everything that I think the options are going to be there to never establish a direct relationship. Rob Rubin:. Why do they need it?

81% of US adult digital shoppers review return policies before making a first-time purchase, and 55% will abandon their cart if return policies aren鈥檛 convenient, per a Happy Returns report commissioned by PayPal.

Modern card issuers are turbocharging the issuer processor space by offering API-based, customizable card solutions for non-financial services companies. Mobile payment services, ecommerce marketplaces, and the gig economy are in their sights鈥攁long with $17.12 billion in issuer processing revenues.

Shoppers are relying on their smartphones more, as enhancements in mobile payments, social media checkout, and retailer apps make purchases easier than ever. This year, US shoppers will spend $558.29 billion on their mobile devices, accounting for 44.6% of overall ecommerce sales, according to our November 2023 forecast. We delve into the consumer embrace of mcommerce, unpacking three key drivers.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

Our second annual study of US banking consumers reveals the key characteristics that make each generation鈥檚 customer journey unique. Banks can tailor their acquisition and retention strategies accordingly.

The tie-up can bring in a large new stream of payments volume for the BNPL player, boosting growth ahead of going public next year

But the digital wallet likely won鈥檛 meet its holiday shopping goal, given that the season starts next month for most consumers, but uptake should take off in 2025.

Revolut also still needs approval to integrate UPI payments in its digital wallet and link the UPI to its prepaid cards. If it can鈥檛 do that, Revolut will face the possibly insurmountable task of getting consumers to abandon UPI payments.

Digital wallets will gain a bigger share of ecommerce transactions as electronic ID regulation looms. Digital wallets are the top online payment method in Europe.

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

Marketers can emphasize how credit cards seamlessly integrate within quickly evolving digital wallet ecosystems. Open-loop digital wallets are cementing their position as consumers鈥� everyday commerce enablers. In 2024, roughly two-thirds of US smartphone users will transact via a mobile wallet app, up from about half in 2021, per our forecast.

But fraud still remained rampant across the holiday weekend, showing payment providers have more work to do to step up their protections

Marketing campaigns can also emphasize how cards integrate with digital wallets: Nearly 65% of US smartphone users will pay for something with a mobile wallet app in 2024, per our forecast. Debit cards build financial relationships for incumbents and challengers alike. Debit card transaction volume is holding strong. It will hit $2.896 trillion in 2024, up 5.2% annually, per our forecast.