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8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. Methodology: Data is from the June 2023 Antenna report titled "State of Subscriptions." Antenna sources data from a variety of data collection partners which contribute millions of permission-based, consumer opt-in, raw transaction records.

鈥淓ventually, digital companies tend to turn to traditional media for branding and for reach,鈥� our analyst Ross Benes said on the 鈥淏ehind the Numbers鈥� podcast, pointing to D2C brands and tech giants foraying into out-of-home (OOH) advertising.

Despite 23.2% growth in US omnichannel retail media ad spend YoY, ecommerce still accounts for just 15.6% of all retail sales, according to our forecast. That figure dips to 7.1% when it comes to food and beverage. 鈥淎 lot of CPG [consumer packaged goods] companies, specifically, [we] don鈥檛 have transactional data at our fingertips. We don鈥檛 have a lot of D2C specifically with our brands,鈥� said Han.

Disney spent the latter half of 2023 publicly shopping for 鈥渟trategic partners鈥� for an ESPN streaming venture; it appears to have found some in Fox and WBD. The company added on Wednesday that ESPN will start a standalone direct-to-consumer service in 2025 that will include all its channels as well as fantasy platforms and ESPN Bet.

EssilorLuxottica will keep Supreme鈥檚 direct-to-consumer model, housing it within its brand portfolio. Why we care: It鈥檚 a strange move for EssilorLuxottica. 鈥淭his deal was surprising, I think to many in the industry. It's frankly, a little puzzling as well, because EssilorLuxottica is so concentrated in eyewear and eye care,鈥� said our analyst Sky Canaves.

It makes for safer, lower-stakes testing ground for companies like local car dealerships and direct-to-consumer brands, Benes said. The future: Viewers may spend more time on FASTs due to the slowdown in new, premium content production. In 2023, 516 US original scripted TV series were released, down from 600 the year prior, per FX Networks.

New York City subway ads have gone programmatic, to the benefit of digitally native D2C brands like Hims and Casper. Why it matters: Maybelline took the very traditional format of transportation ads and found an innovative way to turn DOOH advertising into organic viral posts, meaning the activation not only served London Underground riders but also social media consumers. 3.

Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C. Lean on experimentation for measurement success in ad campaigns. Unified ID 2.0 gains momentum as industry giants embrace privacy-focused advertising. Search experts on how AI, changing consumer behaviors, and an influx of digital channels are redefining search advertising.

Online shoppers turn to Amazon. The stat: Over half (57%) of Gen Zers say Amazon is their No. 1 favorite ecommerce site, followed by Nike, Shein, lululemon athletica, and PacSun. Our view: Amazon may still be ranked first among ecommerce sites, but consumers are increasingly turning to social platforms like TikTok, Instagram, and YouTube to begin their product searches.

鈥淎cross the board, we鈥檙e seeing doll sales up 56%,鈥� Harley Finkelstein, president of Shopify, which powers the D2C operation for Mattel, told Insider. And it鈥檚 not just new Barbie dolls that consumers are looking for: Sales of vintage and collectible Barbies are up too, per USA Today.

More Chart of the Day:. 8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute.

For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store鈥攁nd perhaps, increasing their basket.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

That鈥檚 why consumer-obsessed companies like Amazon, retail players, and other D2C firms are increasingly entering the fray with telehealth offerings. This article originally appeared in Insider Intelligence's Digital Health Briefing鈥攁 daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

We鈥檝e heard this before, from furniture rental company Fernish, ecommerce site Overstock.com, and more. The challenge for brands is finding the right micro-influencers. 3. Reactivity can beat proactivity on social. Scrappiness can be a virtue for social media campaigns, especially when you鈥檙e riding the dialogue brand loyalists are already posting.

Many industries have diverted funds away from traditional advertising channels and toward direct-to-consumer marketing, where they can avoid dealing with ad exchanges and attempt to maintain loyalty through a potential consumer spending downturn. 42% of survey respondents said they would be spending more on digital advertising next year鈥�50% are planning to cut 鈥渙ffline鈥� ad spending.

Offering objective research on key topics like retail and e-commerce trends for 2023, marketplace growth, direct selling strategies for CPG brands, and insights on Gen Z buying power, and more. Make informed decisions with confidence. Learn more today at insiderintelligence.com. Sara Lebow:. Hello, listeners. Today is Wednesday, September 20th.

Nearly half (48%) of all Amazon sellers, brands, and businesses have leveraged AI or implemented AI-powered tools to help manage their ecommerce operations. The most common usage of AI by far is writing and optimizing product listings, cited by 34% of Amazon sellers, per Jungle Scout.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Snap is having trouble monetizing because Snapchat is primarily a chat platform, and 鈥渕essaging apps are notoriously difficult to monetize,鈥� according to our analyst Jasmine Enberg. The company could lean into its software as a service retail offerings, but consumers also aren鈥檛 sold on AR for shopping. Just 12.4% of US adults use AR for shopping, according to our forecast.

More Prime Day events can help with ecommerce and ad slowdowns, according to our analyst Andrew Lipsman, who believes Amazon could run an event each season. For its part, Amazon鈥檚 economists said in a November 2022 report that there was a 30% likelihood of a recession in the US in the next six months. And the ecommerce giant is taking preemptive cost-cutting steps to shore up its finances.

Costco鈥檚 membership doesn鈥檛 include many ecommerce benefits, proving the enduring appeal of in-store shopping. The retailer has been reluctant to invest in this area. It doesn鈥檛 offer free same-day shipping on grocery orders, and it no longer offers click and collect as a fulfillment option for grocery.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.