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More creators are going direct-to-consumer to monetize. The way creators make money on social media reflects larger trends within the creator economy: Many are working to become less beholden to brands and social platforms to earn income. The number of creators with multiple revenue streams will continue to rise, especially as high-paying brand deals are now harder to come by.

8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C.

More Chart of the Day:. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. Methodology: Data is from a July 2023 CivicScience survey. 3,019 responses from US adults age 18+ were obtained during July 14-17, 2023. Data was weighted according to the US Census.

Zooming out: Steinlauf鈥檚 departure comes as WBD faces financial strain, reporting a $10 billion net loss in Q2 2024 driven by declining linear TV revenues, though direct-to-consumer ad revenues from Max have shown growth鈥攁nd will be critical for the future.

It scaled up production of the Samba, and is focusing on the strength of its wholesale business, flying in the face of so many other brands鈥� strategic shift to D2C. 6. CVS. CVS breathed new life into its food and beverage aisle, launching a new private label line called Well Market, focusing on healthy offerings and recyclable packaging.

Schnucks partnered with Ibotta Performance Network (IPN) to deliver promotions across the grocer鈥檚 platforms, third-party publisher sites, and Ibotta鈥檚 direct-to-consumer properties. The Save Mart Companies teamed up with Quad/Graphics Inc. to launch in-store digital screens and kiosks across the Lucky, Save Mart, and FoodMaxx banners.

Retail: Banks can learn from the direct-to-consumer (DTC) brands that were originally solely digital, like Warby Parker, Allbirds, and Bonobos, but are now blending physical store operations with online operations. Their goal is to enhance customer service and to create unique in-person experiences and communal spaces for customers.

Today, in other news, just the one story, Big Pharma companies going direct to consumer. (18:07):. Story one, Pfizer and Eli Lilly, two Big Pharma companies are going D2C. The first story here, Rajiv, is Pfizer.

More Chart of the Day:. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. 7/24 - Peak TV.

Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C. More Chart of the Day:. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks.

Ralph Lauren鈥檚 AUR for its direct-to-consumer business rose 10% YoY鈥攂uilding on a 9% increase the previous year鈥攚hich the brand credited to its elevated positioning and higher full-price sales. The company also focused on reducing its exposure to lower-tier distribution channels such as off-price retailers, in favor of more upscale partners where margins are higher.

Creative uses also differ between small, independent, or D2C brands and larger tradition-bound brands, Willens said. Legacy brands have several generations of dos and don鈥檛s, brand guidelines, and multiple creative agencies, so they鈥檙e much less likely to deploy generative AI content as is.

Some, like direct-to-consumer shoe brand Rothy鈥檚 and menswear brand Todd Snyder, are using stores to provide high-touch customer service and build deeper relationships with shoppers. Others, like Walmart, Walgreens, and Target, are focused on revamping stores to offer more convenience, both in-store and online.

Meanwhile, several other retailers are also making investments to grow their direct-to-consumer ecommerce grocery (and more) businesses. For example, both Target and Costco are testing supersized stores that dedicate large spaces for ecommerce fulfillment. The big takeaway: Instacart has two key strengths: its exclusive agreements with grocers and its high-margin advertising business.

8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. Methodology: Data is from the June 2023 Antenna report titled "State of Subscriptions." Antenna sources data from a variety of data collection partners which contribute millions of permission-based, consumer opt-in, raw transaction records.

Kristen Dolzynski, chief design officer of underwear D2C Parade, called this approach 鈥渕oving away from the old influencer model,鈥� where influencers primarily focused on selling products, and toward a new model where creators share stories of how to use those products. 2. Emphasize health and wellness benefits for unlikely products.

Our first point of contention is, Nike should stay direct to consumer, versus Nike needs to balance with strong retailer relationships. Sky, why don't you start off with the argument for why Nike should stay direct-to-consumer? Sky Canaves:. Sure.

The survey measured patient satisfaction with direct-to-consumer telehealth providers and payer-led telehealth offerings. The study showed that experiences fluctuate considerably between telehealth players and even within individual providers. What drives a positive telehealth experience?

Retailers such as CVS and Walgreens, direct-to-consumer (D2C) startups, and Big Tech players like Amazon are increasingly becoming healthcare providers. Their pitch to patients? Being established, consumer-obsessed companies that recognize the value in simplifying the patient experience. How can providers and marketers keep pace with the digital healthcare consumer?

鈥凄颈谤别肠迟-迟辞-肠辞苍蝉耻尘别谤鈥� entertainment outperformed linear, which brought in $5.8 billion and $2.6 billion, respectively. The streaming business, including Hulu, ESPN+, and Disney+, had operating income of $47 million against a prior-year loss of $512 million. Global Disney+ subscribers edged up 1% to 118.3 million, while Hulu grew 2% to 51.1 million.

We don鈥檛 have a lot of D2C specifically with our brands,鈥� said Han. That means brands like Nestl茅 need to ask RMNs if they have measurement solutions that account for in-store purchases, so brands can understand how online ads contribute to in-store sales and vice versa.

鈥淭hey鈥檙e on social, they do direct-to-consumer, and they鈥檙e in physical retail from specialty beauty to big-box stores,鈥� she said. 鈥淭hey have their own stores and they鈥檙e even on Amazon. They know that the consumer is looking to buy everywhere and they have to be everywhere and make it as easy to get those products to them as possible.鈥�. Listen to the full podcast.

Creators can now go D2C or OTT. Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.

It makes for safer, lower-stakes testing ground for companies like local car dealerships and direct-to-consumer brands, Benes said. The future: Viewers may spend more time on FASTs due to the slowdown in new, premium content production. In 2023, 516 US original scripted TV series were released, down from 600 the year prior, per FX Networks.

The company added on Wednesday that ESPN will start a standalone direct-to-consumer service in 2025 that will include all its channels as well as fantasy platforms and ESPN Bet. The first major test of the streaming giant鈥檚 negotiating power will come in 2025, when the NBA鈥檚 current rights deal expires.