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Programmatic shoulders the digital display ad market. Programmatic advertising is the prevailing means of reaching consumers digitally, accounting for more than 9 in 10 display ad dollars in the US this year. Programmatic ad spending growth is driven primarily by video formats across streaming platforms and social networks.

On today’s special edition podcast, Ä¢¹½AV analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the Ä¢¹½AV Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.

On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

Reddit expands its IAS partnership: New tools tackle fraud, improve viewability, and strengthen brand confidence on the UGC-heavy platform.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

The network will offer on-site search and display ads, as well as off-site ads via YouTube and connected TV (CTV). Airlines. Strengths: Captive audience during flights. Well-developed loyalty programs. Physical and digital channels mean a diverse array of ad formats. Considerations: Potential scrutiny over data usage practices. Insufficient Wi-Fi on flights.

Advertisers targeting India should note the dominance of the services sector and focus on digital formats like display ads, which are experiencing strong growth. However, the diversity of industries adopting digital advertising—from banking to education—suggests opportunities for brands across a wide range of categories.

The DOJ’s proposal to unwind Google’s ad stack could reshape digital advertising—potentially leveling the playing field for advertisers and giving publishers more leverage

Ads Creative Studio facilitates the creation of multiple YouTube video ad versions and customization of display ads. Automated Ad Campaigns (high impact, easy to implement). Why genAI? GenAI offers powerful tools for each stage of the ad campaign process and can significantly enhance ad creation, assist with placement decisions, and contribute to ongoing optimization.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.