蘑菇AV

They may serve cash-back deals and promotions, but they don鈥檛 usually have the infrastructure or reputation for serving more traditional search and display ads. That said, FMNs may leverage rewards offers for advertising.

AI is reshaping media campaigns鈥攂ut most companies haven鈥檛 fully integrated it yet, according to the State of Data 2025 report from the Interactive Advertising Bureau (IAB). While publishers are leading, agencies and brands are catching up, with many expecting full deployment within the next few years. However, challenges like complexity and data security are prompting the need for clearer strategies, use case definitions, and performance metrics.

Insurers will lead the financial services pack on digital ad spend in 2024, buoyed by healthy profits. But a looming climate crisis will make their ad spend bonanza short-lived.

US banking digital ad spending growth will rebound dramatically in 2024, but tougher times lie ahead. Understanding the nuances of consumer behavior will be essential to boosting ad impressions.

But Meta may choose to display ads differently. And with an older core audience than Snapchat, users of Meta properties may interact with those ads differently. Keep an eye out for our upcoming report on genAI in search, publishing later this month. How can marketers make the most of social search? Test paid search offerings.

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

In 2021, US spending on video and nonvideo programmatic display ads was basically even, at around $55 billion apiece. Today, nonvideo accounts for slightly less than 39% of total programmatic digital display spending. That share will continue to decline, sliding to 36.2% in 2026, as advertisers focus on different formats.

The channel will reach the $5 billion mark in 2028鈥攐ne year faster than the time it took display advertising to achieve the same milestone in 2019 and two years faster than search in 2021. Although display will continue to account for more than 60% of total digital ad spending in the region, retail media is on track to become a $10 billion industry by 2032, per our preliminary estimates.

What are advertisers鈥� and publishers鈥� biggest challenges as they redesign their programmatic strategies around data protection legislation and other privacy changes?

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.