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Retail has come off its lengthy run of outperforming overall US ad spending growth. While growth will dip below the average for all industries in 2024, the pace is set to pick up again in 2025 and 2026.

Instacart adds AI-powered tools for advertisers as ad growth slows: The new features make it easier for brands to create and optimize campaigns.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

Our take: Advertisers can deploy ad dollars more effectively on Snapchat, avoiding wasted impressions that can occur on platforms with broader, but less targeted and engaged, audiences. Snapchat provides a smaller audience with common interests鈥攑articularly related to the film and TV they consume鈥攖hat can deliver stronger engagement and provide more opportunities for precise, effective advertising.

Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.

TMN ad spending will represent a fraction of total digital ad spending. TMN ad spending as a share of digital ad spending is set to increase modestly, from 0.7% in 2024 to 0.8% in 2026. While commerce media will continue to be dominated by ad spending on RMNs, TMNs make up a distant second tier, ahead of ad spending within the still-nascent financial media network (FMN) cohort.

US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.

Ranked by the average time to walk to key amenities, and the share of residents within a 15-minute walk of key amenities: schools, hospitals, restaurants, shops, things like that. Can you guess number one? Paul Verna (02:18):. Are we talking just in the US or worldwide? Marcus Johnson (02:21):. Worldwide. And I can give you a hint if you want the hint. Daniel Konstantinovic (02:27):.

Use this chart: Marketers can use this chart to consider the role of retail media in their strategies, and how reaching consumers at the point of purchase can benefit other channels like influencer marketing and CTV. Related 蘑菇AV reports:. Retail Media Forecast Report Update: Diversification Drives a New Phase of Growth (蘑菇AV subscription required).

Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.

Launched by the holding company in 2020 as a full-service ecommerce offering. Key clients: Jacobs Douwe Egberts, Forno Bonomi, Puma, Tigullio, Sognid鈥檕ro. Social media. US social network ad spending will grow by 16% YoY to $86.75 billion this year and will continue increasing by double-digit YoY rates through 2027, per our forecast.

Now we have some pretty solid forecasts for retail media network ad spending in the US and for e-commerce channel ad spending, that's that subset of retail media, in China. Both are fairly big markets. China's light-years ahead of everyone else, but the US is seeing significant growth.

Germany is seeing the fastest growth in CPG ad spending. Its close neighbors, France and the UK, are seeing CPG investments in digital advertising rising rapidly. But Germany is outpacing them by several percentage points. This may be partly due to the industry鈥檚 so far limited investments, leaving more room for growth.

Almost half (45%) of advertisers are planning on reducing overall ad spend. Of those, 60% expect ad budgets will drop by 6% to 10%, while 22% expect a drop between 11% and 20%.

After an unexpectedly solid 2023, the good times will continue for ad spending in most US industry verticals in 2024. Telecom will lead in growth, and numerous categories will outpace their 2023 increases. A few unusual results are on tap as well.