The pandemic鈥檚 mini ecommerce boom helped supercharge retail media, but the category is now experiencing more measured growth. However, advancements in in-store and off-channel retail media (via CTV, for example) will help the category retain its importance. Click here to view the full forecasts for retail media, CTV, and mobile ad spending. Retail media is digital advertising鈥檚 new poster child.
The economy is still under pressure, but investment in digital advertising will continue apace. Retail will continue to lead the ranking for total spend. Travel will lead in terms of growth, followed closely by CPG and retail.
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