Private label is key to Kroger’s growth prospects this year: The grocer is relying on its owned brands to attract deal-seeking shoppers.
Article
| Mar 6, 2025
Meanwhile, the role of AI in social and retail media will further take shape. Social commerce will finally realize its potential. Social commerce has reached an inflection point in the UK. The UK is still playing catch-up with China and the US on social shopping.
Report
| Nov 26, 2024
The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners—Mexico, Canada, and China—according to the US Census Bureau.
Article
| Mar 6, 2025
As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.
Report
| Nov 25, 2024
Its unique mix of studio-made movies and user-generated content could attract a broad range of consumers, while its growing focus on connected TV (CTV) access mimics that of Netflix. A Premium threat? Premium Lite could be especially appealing as streaming prices surge elsewhere, which may attract new users but also cannibalize existing Premium memberships.
Article
| Mar 6, 2025
The news: T-Mobile is prioritizing advertising with the acquisitions of Vistar Media for $600 million and Blis for $175 million. Acqui-hiring established digital out-of-home (DOOH) and privacy-first ad tech firms bolsters T-Mobile’s capabilities, but integrating the new technologies and services could be a hurdle.
Article
| Mar 6, 2025
Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.
Report
| Nov 22, 2024
40-day boycott makes Target a target: The company is already dealing with fallout from February’s economic blackout, and another boycott could spell trouble.
Article
| Mar 5, 2025
Report
| Nov 20, 2024
Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.
Article
| Mar 5, 2025
To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.
Report
| Nov 19, 2024
Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile’s 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce .
Report
| Nov 21, 2024
Tariffs could add $12,000 to new car prices, drive up costs for electronics, and inflate grocery bills. Marketers must pivot to value-driven messaging as economic uncertainty reshapes spending.
Article
| Mar 4, 2025
Forecasts
| Nov 21, 2024
Source: ĢAV Forecast
Report
| Nov 19, 2024
Connected TV (CTV) is now an integral part of retail media. Media networks can offer rich third-party data, while CTV platforms have advanced targeting capabilities and an engaged audience. But just how big is the opportunity?
Article
| Mar 3, 2025
Petco revamped its merchandise mix by creating more space on shelves for faster-turning SKUs and reducing the variety in certain categories to simplify customers' decision-making processes. Our take: Personalization can go a long way in deepening ties with customers. Pet owners, like any other shoppers, want retailers to know them and recognize their needs.
Article
| Dec 6, 2024
Our take: The dominance of standalone apps may wane as AI-driven interfaces take center stage, changing how consumers engage with digital content to organize information and shop online. By reducing reliance on traditional apps and shifting to voice and video, AI is emerging as a viable interface for shopping, search, and daily tasks.
Article
| Mar 3, 2025
Forecasts
| Nov 18, 2024
Source: ĢAV Forecast
Cumulus Media. Signal Hill Insights. Westwood One.
Report
| Nov 18, 2024
Chart
| Apr 1, 2025
Source: Comscore Inc.
Chart
| Apr 1, 2025
Source: ĢAV
Chart
| Apr 1, 2025
Source: Comscore Inc.
Chart
| Apr 1, 2025
Source: ĢAV
Chart
| Apr 1, 2025
Source: ĢAV