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| Feb 1, 2025
Source: ĢAV; Demandbase
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| Apr 4, 2024
Source: Ascend2
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| Sep 12, 2023
Source: Ascend2; RPE Origin
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| Sep 12, 2023
Source: Ascend2; RPE Origin
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| Sep 12, 2023
Source: Ascend2; RPE Origin
Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals
Article
| Nov 13, 2024
Email newsletters, blog posts, and social media updates can provide practical security tips. Building trust: FIs should tell customers the steps they’ve taken to protect their customers' finances, like fraud monitoring and multi-factor authentication.
Article
| Oct 31, 2024
Other digital channels like email and social media could also provide avenues for reaching consumers on a personal level, even if they live in rural areas without high speed internet. There is strong evidence that consumers find email marketing to be a particularly inoffensive ad channel, as opposed to a distaste for ads that sometimes arises on streaming services.
Article
| Nov 8, 2024
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| Jan 28, 2025
Source: Dimensional Research; Nextiva
Email is still the leading channel, with the majority of consumers preferring to receive personalized offers this way, according to PYMNTS Intelligence and AWS. But Gen Zers and millennials are more open to messaging via multiple channels including text messages, app notifications, pop-ups, and social media ads—which open new avenues of opportunity for off-site communications.
Report
| May 15, 2024
Key takeaway: Banks shouldn’t abandon email as a marketing channel to boost product discoverability. Instead, they should ensure their email messaging hits the right tone to appeal to younger consumers: conversational and authentic, but not patronizing. User-generated content is shaping Gen Zers’ consideration stage.
Report
| Jan 25, 2024
These tools often include templates for content such as blog posts, social media updates, and email copy. Many genAI tools offer plug-ins or integration with popular content management systems (CMSes), such as HubSpot. This allows users to draft, edit, and publish content directly in their CMS. Read the full report, Generative AI for B2B Marketing.
Article
| Nov 1, 2024
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| Jan 23, 2025
Source: Customer Contact Week (CCW) Europe Digital
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| Jan 22, 2025
Source: Television Bureau of Advertising (TVB); Dynata
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| Jan 22, 2025
Source: Television Bureau of Advertising (TVB); Dynata
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| Jan 21, 2025
Source: Proximic
Meanwhile, an increasing number of doctors want to receive information about new medications and treatments through online channels such as digital video, email, and social media. 2. Spending on traditional media is declining, but linear TV remains optimal for healthcare and pharma ads.
Article
| Nov 1, 2024
But in every role, we have this shared administrative responsibility when it comes to managing email and meetings and notes and developing proposals, and those are the things I think that the survey is kind of pointing to that.
Audio
| Dec 9, 2024
Jonah Stillman, who co-authored the book “Gen Z @ Work,” told the BBC that 84% of Gen Zers prefer face-to-face communication over texts or emails, and see videos like Zoom calls as this type of communication. Many young consumers seek to mitigate unprompted interactions by putting their phones on “Do Not Disturb,” which further exacerbates their social anxiety, per Psychology Today.
Article
| Oct 25, 2024
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| Jan 14, 2025
Source: Sopro
The news: OpenAI revealed that a China-based hacker group, SweetSpecter, attempted email phishing attacks on its employees, raising the alarm that state-sponsored cybercriminals are after information from US AI companies.
Article
| Oct 9, 2024
But respondents reported issues with the quality of banking services, noting poor problem resolution, difficult account opening processes, and limited functionality in automated phone and digital services like email, web forms, and in-app messaging.
Article
| Oct 25, 2024
"Over 93% of actively maintained extensions in the Chrome web store” now run on Manifest V3, a Google representative told ĢAV via email. “The top content filtering extensions all have Manifest V3 versions available—with options for users of AdBlock, Adblock Plus, uBlock Origin and AdGuard.”.
Article
| Oct 22, 2024
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| Jan 9, 2025
Source: EZ Texting
The deal integrates 235 million hashed email addresses from LiveIntent into Zeta's Data Cloud and adds 2,000-plus publisher partners to expand Zeta's offerings. Earlier this year, LiveRamp acquired data clean room provider Habu for $200 million, enhancing its ability to securely share first-party data across platforms, a crucial step in the cookieless future.
Article
| Oct 11, 2024