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Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Most teens and parents are comfortable with how much time teens spend on smartphones, social media. A slight increase in minutes per day with media, thanks to another boost for digital.

Saudi Arabia spends nearly as much time gaming as it does streaming. The country continues to take the top spot for both activities, as time spent with gaming reached 1:50 this year and time spent with online TV/streaming reached 1:53. However, only the former is a result of an increase in time, as time spent with streaming has taken a dip in most of the region.

With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

What percentage of gamers say their purchasing decisions are at least somewhat influenced by advertising seen in video games or by video game-related brand promotions? A) 9% B) 19% C) 29% D) 39%. Over a third (39%) of gamers say their purchase decisions are somewhat influenced by video game ads or brand promotions, according to data from CivicScience. March 21, 2025. True or false?

Virtual product placement surges: Rembrand鈥檚 $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

Advertisers battle economic difficulties as they head into upfront negotiations.

By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The 鈥渙ther鈥� activities account for a lot of time. Nearly an hour per day will go to 鈥渙ther nonvideo鈥� digital activities that are hard to break out.

Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.

Sightline Payments will work with Visa to power its Play+ cards, which can help digitize the cash-heavy casino and gaming sector.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

础尘补锄辞苍鈥檚 ad revenues will grow 19.4% in 2025 to $47.52 billion, per our forecast鈥攁n acceleration from this year鈥檚 already strong performance. The headwinds: For all its successes, Amazon also faces its share of challenges. Antitrust is a real concern.

Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it鈥檚 exploding), and more.

YouTube is the dominant platform where they discover new toys, far outpacing traditional TV and gaming platforms, according to a May 2024 Precise TV and Giraffe Insights survey. It鈥檚 also Gen Alpha鈥檚 top platform by time spent, at 84 minutes daily, per Qustodio, a third-party parental control and monitoring platform offered by Qoria. Shopping independently is not commonplace.

It鈥檚 time for podcast advertising to mature with its audience: The format has reached mainstream success, but ad solutions are lagging behind.

Traditional search includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes contextual text links, paid inclusion, paid listings, and SEO. Gaming excludes advertising on esports or gaming video content; includes advertisements placed within games on mobile platforms.

Click here to view our full forecast for US retail media ad revenue share, by company. Predictions. Resource-strapped advertisers will consolidate RMN spending across fewer networks. RMN heavy hitters will benefit at the expense of newer entrants. Ad tech platforms will reap rewards as small and midsize retailers look to turnkey solutions.

Gaming isn鈥檛 a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn鈥檛 decreased in the last year (unlike in the rest of the world).

Manufacturers without their own ad tech can rely on Ventura to build their advertising businesses. TTD isn鈥檛 just focusing on TV manufacturers. Green said it is also hoping to partner with airlines, hotel chains, and video game console manufacturers to bring its operating system to their screens and help them scale their ad businesses.