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Our take: Regulating in-game purchases could lead to in-game advertisements or regionalization, where games sold in the EU have different features than the same games in other countries. This could cause less engagement, substantial profit losses, and layoffs for gaming companies.

Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.

The popularity in South Korea of esports鈥攚here gamers compete in set competitions at specific events鈥攎arks a different gaming pattern than in many other countries, where casual gaming leads to a greater daily time commitment. Australia. Ownership of digital devices in Australia is well above the regional average.

CTV advertising refers to digitally sold ads that appear on TV screens, including ads shown on smart TVs that have their own internal internet capabilities and external devices like Amazon Fire sticks, Blu-ray players, and gaming consoles. It does not include ads delivered to computers, phones, tablets, or other non-TV devices.

"Things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down.". Netflix's first-ever decline. "Netflix last year suffered its first-ever decline in average daily time spent with it by its own users," said Cramer-Flood.

Bonus: Futurize gaming to boost another ad channel. What do improved nonplayer characters in video games have to do with marketing? A lot, considering they may give way to a 鈥渂anner year鈥� for the industry. AI will improve the gaming experience, which could lead to more gamers, expanding an industry that already comprises more than half of the US population, according to our forecast.

Keyword blocklists restricted advertisers from 56% of Oscars content: The issue emphasizes the need for a more thoughtful approach to brand safety.

Yeah, I mean, I've been fascinated by Netflix's gaming effort for a while now, and something we've been writing about a lot in the marketing and advertising briefing is that gaming, it's major entertainment in the same way that TV and movies are. But the economics of game development are vastly different.

Digital gaming and messaging will grow, but by less than 1 additional minute each. TV, meanwhile, did not lose as much time last year as we predicted, but it is still declining. Among platforms, YouTube, Netflix, Hulu, and TikTok lead the time spent rankings.

Virtual product placement surges: Rembrand鈥檚 $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.

This category continues to tick up each year鈥攁 challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day. Digital media is dominant collectively, but no individual activity exceeds watching traditional linear TV.

Car manufacturers are integrating gaming platforms, streaming services, and interactive displays for entertainment experiences. This transformation is opening new opportunities for content providers and advertisers to reach audiences during travel. Why it matters. The shift toward autonomous vehicles is creating new avenues for entertainment and commerce.

Linear TV has been the bread and butter of upfront advertising. Although linear TV is declining, upfront spending will outlive it as commitments shift to digital inventory.

User loyalty: Despite the Switch 2鈥檚 delays and the Switch鈥檚 declining sales, gamers remain fond of the console. Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era?

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico. Mexico now stands alone as the country where internet users spend the most time streaming music worldwide.

For consumers, the easiest way to envision the concept is through virtual reality (VR) gaming. Game developers have been early adopters of VR and augmented reality, and major game platforms have partnered with brands in the virtual worlds of Roblox, Fortnite, and Minecraft. We predict new mixed reality devices from Apple, Meta, and Sony will drive more VR interest among game developers.

Gaming behaviors in particular show which devices Gen Alpha feels most comfortable with. 鈥淭hey're already involved in these immersive experiences, and virtual worlds and using conversational AI tools like Amazon's Alexa,鈥� said Canaves. Don鈥檛 put all your eggs in the digital basket.

US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.

Zooming out: Overall, in-app spending grew 13% YoY to $150 billion globally, with non-gaming apps outpacing gaming apps鈥�25% versus 4%, respectively. Social media ($11.7 billion) and streaming ($11.9 billion) led all mobile app revenues. Each category was driven by contrasting profit models鈥攃reator tipping and commissions for social media, and subscriptions for streaming.

With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

However, layoffs are hitting experiences and devices, sales, gaming, and security. Trimming the fat: Investors are pushing for returns on Big Tech giants鈥� heavy AI investments. Reducing workforces could buy time for their AI initiatives to pay off.