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This included print press (down 19 minutes), online press (-17), gaming (-17), podcasts (-17), music streaming (-16), online TV/streaming (-15), broadcast TV (-13), and broadcast radio (-13). In fact, China trailed the global average for daily time spent in every category except print press. China ranked last globally in time spent with desktops/laptops/tablets.

Meanwhile, in Q4, FanDuel reclaimed its top spot in US gross gaming revenues (GGR) with 35%, according to Eilers & Krejcik Gaming. DraftKings had briefly taken the lead during Q3. Gambling ad spend seeks out live sports coverage. US ad spend in the gambling and casino sector reached $734.8 million for the period of January 2023 to November 2023, per MediaRadar.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

So things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down. And of course traditional television has been going down for a long time. (05:23):.

Time spent with digital games, flat. Digital audio, flat, but time spent watching CTV is really one of the only digital activities that is growing, users adding an extra 10 minutes of CTV time to each day in 2025. The other part of this as well, Paul Werner wrote Our Future of Digital 2025 report, linked in the show notes he was writing about this.

The news: Meta is planning another VR headset, codenamed Loma, to compete with Apple鈥檚 beleaguered Vision Pro, per The Wall Street Journal. The product will look similar to its Ray-Ban Meta Smart Glasses鈥攔ather than a traditional headset goggles design鈥攁nd feature higher-fidelity video than the Quest line of headsets. Meta is offering millions of dollars to Disney, A24, and others for exclusive IP-based gaming content to avoid the Vision Pro鈥檚 pitfall of lacking compelling content. Our take: Meta鈥檚 renewed headset push shows the company is learning from past missteps, but success will hinge on whether Loma can offer must-have experiences at a justifiable price.

Saudi Arabia spends nearly as much time gaming as it does streaming. The country continues to take the top spot for both activities, as time spent with gaming reached 1:50 this year and time spent with online TV/streaming reached 1:53. However, only the former is a result of an increase in time, as time spent with streaming has taken a dip in most of the region.

With 65.9% of digital ad dollars spent in the US this year going to mobile, according to our March 2024 forecast, brands must find ways for their mobile ads to stand out. Interactive ads can do that for brands, but the successful types vary between industries.

Use this chart: Marketers can use this chart to make the case for leaning into video, social, and gaming to reach Gen Z. Retailers can use Gen Z鈥檚 high digital buying penetration to make the case for better shopping UX. And media planners can use it to determine investments in channels like podcasting and VR. Related 蘑菇AV reports:.

Other than gaming and broadcast TV, France is not particularly strong in most device and media activities. It was second in Western Europe and the world in game console ownership. It was also second in the region in time spent with gaming. Additionally, it鈥檚 Western Europe鈥檚 runner-up in time spent with broadcast TV鈥攁 category it had led in 2019 and 2020.

Promoting itself beyond gaming content can lead to opportunities like streamed events or long-form video. Advertising angle: With viewers spending an average of 95 minutes per day on Twitch, per Quintly, advertisers get access to highly engaged audiences and targeted reach. Twitch鈥檚 demographics also skew toward millennials and Gen Z, which are harder to reach through traditional channels.

Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.

Showcase the opportunity for gaming and educational apps and content. Consider device-specific ad strategies. More like this:. 5 key stats on Gen Alpha: Brand impressions, learning opportunities, and online attitudes. Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox.

CTV advertising refers to digitally sold ads that appear on TV screens, including ads shown on smart TVs that have their own internal internet capabilities and external devices like Amazon Fire sticks, Blu-ray players, and gaming consoles. It does not include ads delivered to computers, phones, tablets, or other non-TV devices.

Forty-six percent of digital advertisers in Europe believe that adopting genAI helps them develop creative content.

The promotional campaign will include commercial spots, ads on the Las Vegas Sphere, a custom Zynga video game, an activation at the Billboard Latin Music Week, and a video series that depicts gamers remixing video game soundtracks with the sounds of eating a Chicken Big Mac, per Ad Age.

The popularity in South Korea of esports鈥攚here gamers compete in set competitions at specific events鈥攎arks a different gaming pattern than in many other countries, where casual gaming leads to a greater daily time commitment. Australia. Ownership of digital devices in Australia is well above the regional average.

Car manufacturers are integrating gaming platforms, streaming services, and interactive displays for entertainment experiences. This transformation is opening new opportunities for content providers and advertisers to reach audiences during travel. Why it matters. The shift toward autonomous vehicles is creating new avenues for entertainment and commerce.

"Things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down.". Netflix's first-ever decline. "Netflix last year suffered its first-ever decline in average daily time spent with it by its own users," said Cramer-Flood.

In-game merch can also serve as free advertising by converting fans into walking billboards for brands, Roblox games, and creators. Our take: Roblox鈥檚 Commerce APIs unlock a new monetization layer that turns virtual gameplay into real-world storefronts. This indicates that the line between digital and physical retail is blurring.

Keyword blocklists restricted advertisers from 56% of Oscars content: The issue emphasizes the need for a more thoughtful approach to brand safety.

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

Linear TV has been the bread and butter of upfront advertising. Although linear TV is declining, upfront spending will outlive it as commitments shift to digital inventory.