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So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.

Roblox, which has attracted a host of brand partners to its metaverse gaming platform, launched new policies in response to an FTC complaint that include a ban on advertising to users under 13 that may keep marketers away.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Marketplaces lose share in places where US shoppers start their shopping journeys. Gen Z prefers to research brands on social media over search engines.

That鈥檚 far from the only recent move in this space; in February, Disney invested $1.5 billion into Epic Games to create a persistent, live-service video game involving its media properties, signaling a significant move into the gaming and metaverse arena.

But also consider unique channels like beauty salons, medical offices, and gaming platforms for partnerships, marketing, and advertising. Create engaging content and communities. Collaborate with creators to produce content such as beauty tutorials and product reviews.

A slew of startups are getting VC funding: Scenario landed $6 million for a generative AI gaming asset creator that can avoid copyright violations. Then there鈥檚 Irish startup Engage XR, which is powering its interactive virtual employee Athena with ChatGPT and DALL-E. The case for caution: Google has crucial strategic decisions to make.

As the international environment looks increasingly unstable, policymakers released a 30-point plan in March 2025 designed to boost consumer spending. Private sector unease.

Netflix鈥檚 ad-supported tier has been a success and will cross the $1 billion mark for US ad revenues next year, per our forecast. CTV advertisers know that their ad dollars are going to waste, so any way streamers like Netflix can streamline their ad delivery will be appealing to buyers. 3. Advance buying will outlive linear.

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft鈥檚 attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube鈥檚 current issues around violating children鈥檚 privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.

And I think part of that has to do with just there's so much more digital entertainment out there that the international community at large is obviously hard to generalize, or maybe moving away from just social messaging in favor of things like gaming and digital video that doesn't have a social component.

I think again, that plays into the trend that Sky was talking about earlier, that the kind of gaming becoming a really important element for children. Sara Lebow:. Lego, definitely not a stranger in getting into other revenue streams or loyalty drivers besides retail. I mean the Lego Movie came out long before the Barbie movie did.

TikTok鈥檚 US audience reached 112.4 million at the end of 2024, with those ages 18 and older spending an average of 51 minutes a day on the app. That鈥檚 significantly higher than the averages for Instagram (35 minutes) and Facebook (31 minutes).

It's just the use cases are fairly niche, I guess, and it really lends itself to people who spend a lot of time home alone, which is, I guess, gamers. Marcus Johnson:. Isn't that everyone? Where do you live, Carina? I want to live in your society. Carina Perkins:. Well, I spend time home alone, I guess, working.

They're like, "No way I'm spending three and a half grand on that. I'll just take you to Disney World instead.". Suzy Davidkhanian:. Oh, that's interesting. Marcus Johnson:. So, I mean, you mentioned gaming, Suzy, and the gamers may be helping to lead this charge. Nearly 90% of VR content spending last year, 90%, basically all of it, was on games, according to Omdia.

In the same way Gen Alpha was born with a smartphone in their hands, they were born gaming. Marketers need to leverage this by attaching gaming opportunities to brands, the way Lego has on its website, or building experiences within games like Roblox. Interactivity is important beyond gaming as well. As true digital natives, members of Gen Alpha can spot paid promotional content immediately.

Yeah, I mean I think all these types of gaming ads can potentially serve one very niche audience, but we've just been talking about ads and video games in so many different forms for so many years at this point, and it never really seems to evolve beyond serving the audience that is in it, which are usually younger people with limited spending power that are influential culturally more than they used to

I think something like of the approximately 36 million gen alpha intranet users we have in the US digital video is the activity they spend by far the most time with, I think something like 82%, and that's per our forecasts. Even something like digital gaming comes in a distant second. So. Rob Rubin (06:20):.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

It also includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware). Retail includes mail orders/catalogs, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

American Gaming Association. Eilers & Krejcik. Legal Sports Report. MediaRadar. The Harris Poll.

鈥淚f you鈥檙e a marketer looking to reach Gen Z, you need to be everywhere,鈥� our analyst Blake Droesch said. Although Gen Z is known to spend a significant amount of time on social media, tapped into newer buying behavior such as social commerce, they also rely on physical stores. Here are three ways Gen Z鈥檚 path to purchase stands out.

In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.

Viewers in Latin America spend more time streaming video content through smart TVs than any other region, per Q2 2022 Conviva data. It comes second to North America when factoring in all CTV devices鈥攍ike Roku, Amazon Fire, gaming consoles, etc. YouTube will have more viewers in Latin America than Facebook will have users by 2025.

Digital gaming is also knocking. Gamers will tap into digital wallets and transactions in games like Roblox and Minecraft. But digital doesn鈥檛 mean financially literate. Roughly 85% of Gen Zers say there are hurdles to financial success, per Bank of America. Very few feel able to build an emergency fund, save for retirement, or invest.

Yeah, one of the questions here as well is can they keep spending as much as they're spending and they're probably going to have to spend more as well spending on AI costing them a fortune. Last year meta dropped 28 billion in capital expenditure this year they're expecting to spend 40% more and projecting to spend even more next year.