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Roblox, which has attracted a host of brand partners to its metaverse gaming platform, launched new policies in response to an FTC complaint that include a ban on advertising to users under 13 that may keep marketers away.

Zooming out: Sweeping layoffs across multiple industries last year, including tech, media, video games, and retail, left a large pool of unemployed workers vying for new roles and increased competition in the job market. LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Marketplaces lose share in places where US shoppers start their shopping journeys. Gen Z prefers to research brands on social media over search engines.

They can consider embedding branded educational experiences or games鈥攍ike Truist鈥檚 teen-focused Long Game鈥攚ithin popular digital games like Roblox and Minecraft. What鈥檚 next? Teen banking apps. Teen banking apps will be essential to retaining Gen Alphas in the customer pipeline.

Netflix鈥檚 ad-supported tier has been a success and will cross the $1 billion mark for US ad revenues next year, per our forecast. CTV advertisers know that their ad dollars are going to waste, so any way streamers like Netflix can streamline their ad delivery will be appealing to buyers. 3. Advance buying will outlive linear.

Epic Games will take a 12% cut of all developer revenue on Fab, and Fab users will earn 100% of their licensed product revenue through the end of the year. Epic Games boosted its stance against rivals like Godot and Unity last year by giving developers 100% of their Epic Games Store sales revenue in exchange for six months of exclusivity.

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft鈥檚 attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube鈥檚 current issues around violating children鈥檚 privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.

The inclusion of ads on Prime Video extends Amazon鈥檚 video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.

I think again, that plays into the trend that Sky was talking about earlier, that the kind of gaming becoming a really important element for children. Sara Lebow:. Lego, definitely not a stranger in getting into other revenue streams or loyalty drivers besides retail. I mean the Lego Movie came out long before the Barbie movie did.

As the international environment looks increasingly unstable, policymakers released a 30-point plan in March 2025 designed to boost consumer spending. Private sector unease.

That鈥檚 far from the only recent move in this space; in February, Disney invested $1.5 billion into Epic Games to create a persistent, live-service video game involving its media properties, signaling a significant move into the gaming and metaverse arena.

It's just the use cases are fairly niche, I guess, and it really lends itself to people who spend a lot of time home alone, which is, I guess, gamers. Marcus Johnson:. Isn't that everyone? Where do you live, Carina? I want to live in your society. Carina Perkins:. Well, I spend time home alone, I guess, working.

They're like, "No way I'm spending three and a half grand on that. I'll just take you to Disney World instead.". Suzy Davidkhanian:. Oh, that's interesting. Marcus Johnson:. So, I mean, you mentioned gaming, Suzy, and the gamers may be helping to lead this charge. Nearly 90% of VR content spending last year, 90%, basically all of it, was on games, according to Omdia.

Yeah, I mean I think all these types of gaming ads can potentially serve one very niche audience, but we've just been talking about ads and video games in so many different forms for so many years at this point, and it never really seems to evolve beyond serving the audience that is in it, which are usually younger people with limited spending power that are influential culturally more than they used to

I think something like of the approximately 36 million gen alpha intranet users we have in the US digital video is the activity they spend by far the most time with, I think something like 82%, and that's per our forecasts. Even something like digital gaming comes in a distant second. So. Rob Rubin (06:20):.

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.

American Gaming Association. Eilers & Krejcik. Legal Sports Report. MediaRadar. The Harris Poll.

Viewers in Latin America spend more time streaming video content through smart TVs than any other region, per Q2 2022 Conviva data. It comes second to North America when factoring in all CTV devices鈥攍ike Roku, Amazon Fire, gaming consoles, etc. YouTube will have more viewers in Latin America than Facebook will have users by 2025.

TikTok鈥檚 US audience reached 112.4 million at the end of 2024, with those ages 18 and older spending an average of 51 minutes a day on the app. That鈥檚 significantly higher than the averages for Instagram (35 minutes) and Facebook (31 minutes).

Yeah, one of the questions here as well is can they keep spending as much as they're spending and they're probably going to have to spend more as well spending on AI costing them a fortune. Last year meta dropped 28 billion in capital expenditure this year they're expecting to spend 40% more and projecting to spend even more next year.

Green said it is also hoping to partner with airlines, hotel chains, and video game console manufacturers to bring its operating system to their screens and help them scale their ad businesses. After Amazon and Roku, video game consoles are the most popular CTV device in the US, per Comscore.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

For comparison, people spend 60 minutes on Netflix per day. The viewers of Netflix spend 60 minutes on Netflix per day. People spend about 50 minutes a day on Hulu and YouTube each and about 20 minutes per day on Prime video and Disney plus. Second question. And who's jumped out? Sky, who's jumped out into the lead, seven. Stephanie, six. Evelyn with five.

US consumers will spend an average of 35 minutes a day with YouTube this year, per our June 2023 forecast. While nearly half of that time (16 minutes) will be spent on CTV devices, almost as much (15 minutes) will be spent on mobile.