蘑菇AV

73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.

Gen Z isn鈥檛 taking the same financial services customer journey as older consumers. Our inaugural survey of US banking consumers unveils where the differences lie.

Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it鈥檚 driving consumers鈥�Gen Zers in particular鈥攖o seek information about products on social media sites like TikTok and Reddit.

Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. The pace of Gen Z digital buyer growth will be fastest between 2024 and 2026, before tapering off significantly, making the near-term period a critical era for brands and retailers to capture Gen Z loyalty.

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation鈥攁 significant factor in attracting mobile-forward Gen Z鈥攂ased on an exclusive survey of which features 1,895 mobile banking users value most.

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks鈥擶almart Connect鈥檚 US business grew 26% while Roundel鈥檚 growth was in the mid-teens, per CEO Brian Cornell.

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta鈥檚 ad appeal.