The news: Michaels is getting a head start on the spooky season. The arts and crafts retailer began stocking its shelves with Halloween merchandise this past Friday, marking its earliest-ever rollout of themed items.
Our take: Michaels is betting that even as consumers pull back on discretionary purchases, they’ll keep splurging on Instagram-worthy seasonal décor—especially if they can get it first. From black rose wreaths to candy-colored pumpkins and disco-themed skeletons, the early drop positions Michaels to win over shoppers eager to get a head start on Halloween.
Article
| Jun 13, 2025
Chart
| Aug 21, 2024
Source: Adobe
Use this chart: Retail strategists can use this data to benchmark traffic against top competitors and identify areas for growth, optimize digital marketing campaigns to capture holiday shoppers earlier in the season, and leverage insights into rising players like Uncommon Goods to partner with or adopt similar product offerings. Related ĢAV reports:.
Article
| Jan 16, 2025
Nearly a quarter (24%) of parents of Gen Alpha children planned to buy beauty or health and wellness products for them during the 2024 holiday season, according to a November 2024 CivicScience poll. Beauty loyalty programs are becoming more creative. Brands and retailers strive for improved engagement and personalization with new formats and campaigns extending into gaming platforms like Roblox.
Report
| Jan 10, 2025
The key stat: 54% of US consumers who took on debt to pay for holiday gifts are at least somewhat concerned about repaying it, per data from CivicScience. 27% of buy now, pay later (BNPL) users concerned about paying debt owe between $100 and $500, 10% owe between $500 and $1,000, and 19% owe $1,000 or more.
Article
| Jan 17, 2025
Amazon and Walmart are well-positioned for success this holiday season, but Target’s Q4 looks rockier. Walmart’s quarter is “off to a pretty good start,” per CFO John David Rainey. Shoppers snapped up items like TVs, headphones, and even tires ahead of Black Friday sales.
Report
| Dec 11, 2024
Roughly 7 in 10 US retailers (68%) said that ecommerce theft and fraud were a bigger concern in 2024 than the year prior, per an NRF report. 1 in 4 higher-income shoppers reported engaging in some kind of first-party fraud during the holiday season—such as disputing legitimate credit card charges or falsely claiming packages were stolen—compared with just 11% of low-income consumers, according to a survey
Article
| Jan 30, 2025
JD.com’s retail sales rose 14.7% in Q4: That’s an encouraging sign for China’s retailers as they eagerly await a consumption recovery.
Article
| Mar 6, 2025
Our take: With nearly every retailer—including Target—launching sales in early October, it is easy to lose sight of the Cyber 5’s outsize share of overall holiday sales.
Article
| Oct 16, 2024
Forecasts
| Feb 18, 2025
Source: ĢAV Forecast
Chart
| Nov 27, 2024
Source: YouGov
US consumers will spend $3.2 billion on flowers this Mother’s Day: While NRF’s forecast is flat YoY, florists face tighter margins as tariffs drive up costs.
Article
| May 6, 2025
While some retailers—most notably department stores—had a lackluster holiday season, others reported a solid end to the year, fueled by discounts as well as renewed interest in big-ticket purchases.
Article
| Jan 16, 2025
Chart
| Jul 11, 2024
Source: Basis Technologies; GWI
Chart
| Jun 19, 2024
Source: CivicScience
Chart
| Jun 20, 2024
Source: Bryj
Chart
| Sep 18, 2023
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Chart
| Jun 5, 2024
Source: Salsify
Chart
| May 1, 2024
Source: Medallia
Chart
| May 1, 2024
Source: Medallia
Chart
| May 1, 2024
Source: Medallia
Chart
| Oct 24, 2023
Source: ESW
Chart
| Jan 17, 2024
Source: National Retail Federation (NRF)
Chart
| Dec 7, 2023
Source: Gallup; Shopify
Chart
| Nov 9, 2023
Source: First Insight