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Reduced participation on Facebook, YouTube, Twitter, LinkedIn, and Pinterest, while Instagram and Snapchat were flat. TikTok not only gained, but it also grew substantially—to 26% penetration among online adults, up from 15% two years prior. Engagement on TikTok far surpasses other social sites.

I don't know if it's fascinating, but over the years we've watched LinkedIn, which had a pretty firmly Gen X base, as in the workforce, high users. Our Gen X is getting older and aging out of the workforce, not necessarily right now, but I'd be curious in the future how we're looking at boomers aging out and Gen X as they're leaving the workforce, what does that look like on LinkedIn?

Owned property, LinkedIn, saw revenues up 5%, Xbox content services up five." And search and news ad revenues excluding traffic acquisition costs, Jeremy notes were up eight. But Evelyn, the most interesting sentence in this article from Jeremy on Microsoft's future bets is what and why. Evelyn Mitchell:.

And LinkedIn, of course, is at the core of this shift. It's doing a lot to help grow its creator base. It's also promoting a lot more paid influencer activations on its platform. But a lot of this was already happening organically on LinkedIn even before it started to insert some products and creator our tools.

You've got the other guys X, Pinterest, Snapchat, LinkedIn, all standing to benefit to a lesser extent, and then potentially Amazon, Netflix, Disney, other folks as well who might be able to hold on or grab a couple of those dollars.

Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Its pending Activision Blizzard acquisition and leading in-store technology promise to push its gaming and retail media ambitions even further. Ecommerce giants power the retail media boom.

Of Microsoft’s $198 billion in revenues last year, only about 6% came from advertising. Could a revamped Bing help build out this revenue stream? It’s hard to imagine, but not impossible. Here are five charts that look at Microsoft’s latest ad moves.

There was reduced participation on Facebook, YouTube, Twitter, LinkedIn, and Pinterest, while Instagram and Snapchat were flat. Engagement is highest on TikTok. Adult TikTok users in Canada spend an average of 17.1 hours per week on the platform, according to spring 2022 data from Media Technology Monitor. That’s 5.5 hours more than the weekly average across platforms.

On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti.

On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.

Nearly three-quarters of US TikTok users will also use Instagram this year, making it the most popular alternative to the social video app, per our forecast. That’s good news for Instagram Reels, which is positioning itself as a viable successor in the event of a US TikTok ban.

Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by the digital advertising downturn. For 2023, we have reduced our US social network ad spending forecast by $16.21 billion.

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.