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Ryan Heath of Axios was noting 79% of leaders believe their company needs to adopt AI to stay competitive, but about 60% are worried that they aren't effectively quantifying productivity gains from AI according to 2024 Work Trend Index Annual Report from Microsoft and LinkedIn. Any other thoughts there on how companies can best quantify productivity gains from AI? Dan Van Dyke (17:46):.

One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.

Nearly three-quarters of US TikTok users will also use Instagram this year, making it the most popular alternative to the social video app, per our forecast. That’s good news for Instagram Reels, which is positioning itself as a viable successor in the event of a US TikTok ban.

Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by the digital advertising downturn. For 2023, we have reduced our US social network ad spending forecast by $16.21 billion.

But it also does come back to, let's talk about platforms that are doing well, like LinkedIn for example, which is going to be from a much smaller base. But LinkedIn has been doing great, growing substantially over the last few years. Snapchat has been very resilient as well. So kind of an additive effect, we are seeing engagement continue to grow. Max Willens:.

He points out that Disney's app will now be able to stand out from the crowd, getting away from all the other blue apps on your CTV or phone, Facebook, Venmo, LinkedIn, Zoom, the App Store, Waze, Shazam, Chase Bank, et cetera. Paul Verna:. That's interesting.

And he also referenced LinkedIn in the piece saying it's a place where folks use their real names to look for jobs and that helps disincentivize bad behavior. There's accountability, there is consequence. Yeah, the problem is those types of social networks are for socializing, which is at least perhaps on the internet, less fun than being entertained.

And it's the same reason why LinkedIn is able to charge a lot more for a CPM, but if you're in the B2B space, you probably have a little bit more room to grow than the average B2C that we're generally talking about here. Marcus Johnson:.

So currently in eighth place, but we think the next year, 2025, they're going to overtake LinkedIn in terms of digital ad revenue to take seventh place. So that's a good choice. I went with two to look out for very obvious one. It's TikTok this year. TikTok in fifth place. It's almost too obvious. I should have found some ... Actually I do have another one as well.

I mean, building on what Jasmine just said, I think the way that LinkedIn is proposing to use it really I think shows a good initial use case for it. And it's basically to help users enhance their social media profiles. I think it's in a way right now what we're seeing is generative AI is coming at an inopportune time for social media in a way.