After years of disappointing sales, Coach has reinvented itself in order to reach a new generation of luxury buyers. The brand is now focused on “expressive ܳܰ,” Joon Silverstein, Coach’s senior vice president of global and North American marketing and sustainability, told Insider, inviting customers to use its products to show their emotions and values.
Article
| Aug 23, 2023
The news: A federal judge blocked Tapestry’s $8.5 billion acquisition of Michael Kors owner Capri on the grounds that the deal would result in less competition and higher prices in the accessible luxury handbag category. The ruling is a major victory for the Federal Trade Commission (FTC), which now has a winning record under chair Lina Khan.
Article
| Oct 25, 2024
The resulting bag is a mishmash of some of the most popular luxury handbags on the market—the Hermès Birkin, the Celine Luggage bag, the Dior Saddle Bag, and the Balenciaga Hourglass—made by four different factories in four different countries.
Article
| Feb 28, 2024
Boost the exclusivity factor for luxury. Luxury fashion brand Telfar has leveraged that same FOMO factor in a very literal sense with livestreams that offer exclusive access to certain products. The brand already releases bags via “drops,” where consumers need to be in the know.
Article
| Apr 11, 2023
A growing number of online marketplaces, ranging from Asos and Revolve to luxury ecommerce sites like Net-a-Porter and Farfetch, now offer dedicated bridal edits on their sites, while brands like Anthropologie, Eloquii, and Reformation have launched wedding collections. More brides are also opting for secondhand or vintage dresses, for budgetary as well as sustainability reasons.
Article
| Apr 18, 2023
If that prediction holds true, that could mean tough days ahead for many fast food chains, particularly since the value wars have done little to change consumers’ perception that fast food is a luxury.
Article
| Oct 11, 2024
There's no new quality, no new innovation, and that's in addition to other economic factors, is hitting the luxury sector pretty hard. Paola Flores-Marquez (17:41):. That's the first thing I thought of when you said that Sky, is that luxury handbags are one of the specific examples I've seen on a Subreddit that was like, does anybody feel like this is worth it anymore?
Audio
| Nov 20, 2024
For example, it recently aquired TCGplayer, a collectibles marketplace, and invested in Cudoni, a UK-based luxury resale platform. Facebook’s lead in US social commerce is largely due to secondhand sales. More than half of respondents in Morning Consult’s survey had used Facebook’s P2P channel.
Report
| Apr 3, 2023
Smaller players don’t have the same luxury, but fines are often set according to the size of the company. For example, noncompliance with the DMA can result in a fine of up to 10% of a company’s global revenues. Lawsuits. These are necessary when a business refutes a regulator’s finding or refuses to correct its behavior voluntarily.
Report
| Mar 5, 2024
How one luxury retailer simplified for success. Even one of the world’s largest luxury brands has experienced some of the growing pains that come with trying to customize at scale. As the official outfitter of tennis’s Wimbledon Championship, the brand needed a way to launch automated creative to coincide with the weather, ensuring its campaigns would feel as tailored fit as its clothing.
Article
| Jun 13, 2023
It has also embarked on several collaborations, which include with Rihanna’s Fenty x PUMA Avanti sneaker campaign, fashion brand Heliot Emil, and luxury streetwear brand Kidsuper. Looking ahead: The two companies see brighter days ahead.
Article
| Nov 7, 2024
Our take: Luxury brands or other discretionary spending-focused advertisers might skip out on linear eventually since they don’t need to reach lower-income consumers, but companies in sectors like consumer packaged goods can still benefit from making inroads with those who refuse to cut the cord.
Article
| Nov 8, 2024
The luxury beauty industry is forecast to have a compound annual growth rate of 11% in India and Southeast Asia between 2021 and 2026, compared with the estimated global average of 4% to 6%, per an October LUXASIA and Kearney study. And according to Bain & Company, consumer luxury spending in India may reach $200 billion by 2030. Prediction.
Report
| Dec 5, 2023
Rising prices drove consumers to think of fast food as a luxury. But value-focused offerings now give customers an excuse to splurge on a small indulgence such as Sonic shake.
Article
| Jul 2, 2024
Four in five (81%) of consumers plan to spend as much as or more than last year on their holiday purchases, although fewer people are in the market for luxury goods, toys, and electronics. The focus on price should give value-oriented players, including big-box retailers like Walmart and Target, as well as discounters a boost this quarter.
Article
| Nov 9, 2023
A tale of two retail tiers: How luxury, discount retailers approach TikTok, physical stores, and resale. Yesterday’s Chart of the Day: Let the good times scroll. Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
Article
| May 1, 2023
What’s working: eBay is unique in that it’s entirely a third-party marketplace, and the company has expanded authentication services to enhance its luxury business. “It’s trying to turn around into a more high-value, product-oriented marketplace, what it calls focus categories. Luxury goods like handbags, sneakers, watches, collectibles,” said Canaves.
Article
| Jun 30, 2023
The insight: The fast-food value war is doing little to change consumers’ perception that fast food is a luxury, according to a survey by Morning Consult. The net value for quick-service restaurants (QSRs) stood at 44.9 percentage points as of July 2024, roughly in line with where it was at the start of the year.
Article
| Sep 5, 2024
The phenomenon is characterized by a willingness to splurge on luxury or nice-to-have beauty products amid economic headwinds, like the current cost-of-living crisis. The lipstick effect is back in action—and it’s evolving. As we’ve seen during previous recessions, retailers such as John Lewis and Boots are reporting an uplift in sales of affordable luxuries like lipsticks, mascaras, and eyeliners.
Report
| Mar 20, 2023
Loud budgeting is the opposite of quiet luxury, per Battle. Quiet luxury is about spending lots of money on a minimalist look. Loud budgeting encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases. What does it mean for retailers?
Article
| Feb 14, 2024
The focus has shifted from NFT art and collectibles to blockchain-based applications with more practical functions, such as authentication for luxury goods and connecting to loyalty programs and membership perks. However, Porsche continued branding efforts around its luxury collectible NFTs, despite a very niche market consisting of Web3 enthusiasts who can afford to purchase expensive digital art.
Report
| Mar 22, 2023
And for consumers who don’t want to splurge, there’s a dupe for every luxury brand product. Beyond beauty, the maximalist approach applies to every aspect of the mob wife trend. Head-to-toe gold jewelry is a must. Animal prints are another staple, specifically leopard, tiger, or any other large cat. And the hair?
Article
| Feb 5, 2024
The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a “complete lifestyle luxury accessories player,” CEO Alexis Mourot told WWD. Does it make sense?
Article
| Feb 2, 2024
US cosmetic and beauty sales will increase 10.1% YoY to reach $93.86 billion this year, far ahead of the 2.9% growth anticipated for the total US retail market, showcasing “the lipstick effect,” where consumers indulge in luxury beauty items even amid economic challenges, according to our forecasts.
Article
| Sep 1, 2023
In Automotive, Lexus's "Escape Room" ad was 388% more effective than the average luxury automotive creative. These results underscore the importance of understanding industry norms and consumer expectations when crafting ad campaigns. What works: The study identified several creative tactics that contributed to ad effectiveness:. Bright, punchy colors. Laugh-out-loud comedy.
Article
| Jul 19, 2024