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What鈥檚 working: eBay is unique in that it鈥檚 entirely a third-party marketplace, and the company has expanded authentication services to enhance its luxury business. 鈥淚t鈥檚 trying to turn around into a more high-value, product-oriented marketplace, what it calls focus categories. Luxury goods like handbags, sneakers, watches, collectibles,鈥� said Canaves.

The phenomenon is characterized by a willingness to splurge on luxury or nice-to-have beauty products amid economic headwinds, like the current cost-of-living crisis. The lipstick effect is back in action鈥攁nd it鈥檚 evolving. As we鈥檝e seen during previous recessions, retailers such as John Lewis and Boots are reporting an uplift in sales of affordable luxuries like lipsticks, mascaras, and eyeliners.

In Automotive, Lexus's "Escape Room" ad was 388% more effective than the average luxury automotive creative. These results underscore the importance of understanding industry norms and consumer expectations when crafting ad campaigns. What works: The study identified several creative tactics that contributed to ad effectiveness:. Bright, punchy colors. Laugh-out-loud comedy.

The focus has shifted from NFT art and collectibles to blockchain-based applications with more practical functions, such as authentication for luxury goods and connecting to loyalty programs and membership perks. However, Porsche continued branding efforts around its luxury collectible NFTs, despite a very niche market consisting of Web3 enthusiasts who can afford to purchase expensive digital art.

Loud budgeting is the opposite of quiet luxury, per Battle. Quiet luxury is about spending lots of money on a minimalist look. Loud budgeting encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases. What does it mean for retailers?

And for consumers who don鈥檛 want to splurge, there鈥檚 a dupe for every luxury brand product. Beyond beauty, the maximalist approach applies to every aspect of the mob wife trend. Head-to-toe gold jewelry is a must. Animal prints are another staple, specifically leopard, tiger, or any other large cat. And the hair?

Gen Z shops resale to afford luxury items. Gen Zers are turning to resale for affordability and individuality. Saving money is top of mind for 76% of Gen Z students who shop for pre-loved items, per a December 2022 Unidays survey. Popular peer-to-peer site Depop reports that 90% of its active users are under the age of 26.

The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD. Does it make sense?

US cosmetic and beauty sales will increase 10.1% YoY to reach $93.86 billion this year, far ahead of the 2.9% growth anticipated for the total US retail market, showcasing 鈥渢he lipstick effect,鈥� where consumers indulge in luxury beauty items even amid economic challenges, according to our forecasts.

LVMH鈥檚 and L鈥橭r茅al鈥檚 earnings, along with strong beauty IPO debuts, suggest there鈥檚 still a sizable share of consumers willing to indulge in small luxuries such as face lotion, makeup, and perfume. The evidence: LVMH鈥檚 beauty business has been 鈥減retty strong,鈥� CFO Jean-Jacques Guiony said during the company鈥檚 earnings call, adding there were 鈥渘o particular signs of slowing down.鈥�.

Retailers like John Lewis and Boots are reporting an uplift in sales of affordable luxuries like lipsticks, mascaras, and eyeliners, a trend seen in previous recessions. The modern word of mouth: Some 45% of US beauty shoppers have discovered new beauty products through social media, according to Tinuiti, beating out TV at 30% and in-store displays at 25%. TikTok is democratizing the influencer game.

Who鈥檚 doing it: Instacart introduced several features to save customers money, including a dedicated section of value-driven stores on the home screen and AI-recommended deals. eBay鈥檚 luxury resale strategy caters to consumers looking to buy high-end brands at a discounted price.

Nearly three-quarters (73%) of customers who purchase Lanc么me products on Amazon are new to the brand, Cyril Chapuy, the head of L鈥橭r茅al鈥檚 luxury division, said on the company鈥檚 Q4 earnings call. And like it or not, many labels are already sold on Amazon through the 鈥済ray market,鈥� or unauthorized third-party resellers.

That was mainly why I asked that question because I was just curious if that was happening in other areas of luxury as well. Sara Lebow:. Blake, you'll have to let us know when you buy a luxury watch on TikTok Shop up.

The acquisition could also drive up spending by giving customers incentives on luxury services as travel spending outperforms softening luxury goods purchases. This might accelerate volume growth after Capital One posted a 6% YoY increase in Q1 2023.

Why we care: Consumers are increasingly turning to online channels to purchase luxury goods, and if brands want to stay relevant, they鈥檒l need to forge ecommerce partnerships like this. We forecast personal luxury retail ecommerce sales in the US will grow 10.3% next year to reach $24.48 billion. Photo: Saks/Dior, courtesy of Paul Vu. 4. 鈥淩eal Housewives鈥� and Uber Eats.

Even though luxury makes up a solid portion of US resale ecommerce, luxury brand platforms haven鈥檛 cracked the top 10, either because customers are listing those products on third-party sites like eBay or because they have fewer listings due to product exclusivity. 5. Resale extends to gifting.

The possibility of scoring a Saint Laurent handbag or Burberry rain boots at a fraction of the original price is particularly appealing for luxury-loving Gen Z and millennial consumers鈥攁nd fueling social media buzz as shoppers post about their finds. Videos tagged #MarshallsFinds generated 1.3 billion views on TikTok, while T.J.

Sky Canaves: Luxury is a big one. Luxury is struggling. Home furnishings, that industry is still going to take a while to come back. DIY home improvement is still being put off. So these types of categories, these big splurges. The appliances, maybe larger TVs, and things like that. Sarah Lebow: You mentioned people will spend the money they have.

Landlords expect this trend to continue and have been investing in luxury homes to attract wealthier renters. Those offering high-end houses will also be more likely to mandate renters insurance. To see the full forecast, click here.

We call this affordable 濒耻虫耻谤测,鈥� said Chernofsky. These include coffees, movie tickets, and even beauty products that can be an instant mood-booster. The opportunity: With higher-than-expected inflation in Q1 2024, consumers may continue to be cost-conscious. Retailers should emphasize value in marketing messaging and double down on loyalty programs that are easy to use. 2.

Growth in the number of online fashion buyers has slowed, leading platforms to search for strategies to boost order values by offering luxury goods and courting wealthy shoppers. Use this chart:. Reconsider resale strategies. More like this:. AI technology has the potential to revolutionize online resale. In-store is the most popular way to discover clothing brands and products.

Landlords expect this trend to continue and have been investing in luxury homes to attract wealthier renters. Those offering high-end houses will also be more likely to mandate renters insurance. Read the full report.

Costco鈥檚 Q4 reflects consumers鈥� shift to essentials over luxuries. Why Klarna is making an omnichannel push ahead of the holidays. How Walmart, Trader Joe鈥檚, and Target boost holiday impulse purchases.

From exploding growth to leaning into loyalty and luxury, here鈥檚 why these 5 retailers are the ones to watch. Yesterday鈥檚 Chart of the Day: Mind the retail gap.