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The BNPL provider is racking up partners in a major expansion push before its now-delayed IPO

In January 2024, the company partnered with Magnite to consolidate advertiser access to all its audio assets in a biddable marketplace. These companies top the charts in podcasting, too. Spotify, SiriusXM Podcast Network, and iHeartPodcasts took the top three spots in Edison Research鈥檚 ranking of podcast networks by reach every quarter in 2024. But YouTube looms over pure-play digital audio platforms.

GMV from third-party marketplaces during the Black Friday/Cyber Monday weekend grew 44% YoY. GMV from travel increased 42% over the same period. Expanding beyond traditional retail categories is also paying off: Professional and legal services GMV surged 60% YoY. Affirm Card GMV jumped up 113% YoY. Affirm said redesigning its app to promote the card drove volume.

Our take: While Amazon鈥檚 ad prices are increasing, per our Industry KPI data provided by CommerceIQ, consistently high ROAS has enticed merchants to continue to spend on its marketplace. Amazon鈥檚 streaming and live sports content is turning into a high-margin media empire and becoming a major driver of its advertising expansion.

As CEO of Michaels, Buchanan employed a multipronged strategy to revive that retailer, including streamlining its supply chain, improving store cleanliness, restocking shelves, opening new locations, and revamping its website to enhance usability and introduce an online marketplace.

FIs that want to improve their remaining branches for better customer experience can follow some best practices highlighted by ATM Marketplace:. Removing barriers: Shift away from traditional teller lines and create open, interactive spaces. Or create a new type of space that feels less formal, like Capital One鈥檚 coffee shops.

It offers a full-funnel solution across its media (Boursorama) and marketplace (The Corner) properties. And it has already successfully launched with brands including Verisure, Zalando, and Auchan. In the UK, neobank Revolut has been experimenting with a media network model, having hired the former head of ecommerce partnerships at TikTok UK to head up the initiative.

Content is pulled from Marketplace, Groups, and Events, all areas of the app where Gen Zers spend their time. Snap is prioritizing Snap Map. It鈥檚 already one of the app鈥檚 top features, and its new 鈥淧romoted Places鈥� ads are designed to drive foot traffic to local businesses. Instagram has added location sharing to DMs.

In addition, Facebook's features outside of direct social communication鈥攕uch as event organizing, niche community groups, and Facebook Marketplace鈥攎ake it a useful tool. Among Gen Z Facebook buyers (ages 15 to 26), 75.0% made a purchase on Marketplace in the past 12 months, according to our US Social Commerce 2024 survey. Gen Zers rival millennials for the majority share of Instagram.

Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Understanding the nuances of how and where Colombia鈥檚 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Temu's US marketplace sales will grow 59.0% this year, according to our May 2024 forecast, which does not include the impact of potential tariffs. Another high-profile absence from this year's ad offerings is the automotive industry; only Stellantis-owned brands Jeep and Ram will make an appearance. Kia, which has advertised in 14 of the last 15 Super Bowls, will sit this one out.

The retailer is also broadening its appeal to shoppers via its marketplace, which has expanded its assortment by nearly 700 million SKUs. Those efforts are paying off: Marketplace sales grew 42% YoY in Q3, the fifth-straight quarter of growth over 30%. Walmart went all in on generative AI (genAI).

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.鈥�