Ä¢¹½AV

Brazil, Mexico, and Russia are also relatively large economies set for impressive ecommerce growth, but unlike India they’re not in the $100 billion ecommerce club—a threshold only six countries have crossed as of the end of 2023. Every country we track will post positive ecommerce growth in 2024.

The survey was conducted in July 2024 across nearly 6,000 respondents from the US, Canada, India, Brazil, Mexico, the UK, France, Italy, Germany, Spain, Australia, and Japan. Coupons over email: Other studies largely support the GetApp findings.

This year alone, Mercado Libre will invest a record-breaking $2.45 billion (MXN 43.45 billion) in Mexico.

These stores are across seven countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. El Puerto de Liverpool. More commonly referred to as "Liverpool," the company is a retail chain in Mexico that sells products such as clothing and household items. Walmart de ²Ñé³æ¾±³¦´Ç y Centroamérica.

In Mexico, for example, Mercado Libre, Amazon, and Walmart de ²Ñé³æ¾±³¦´Ç (Walmex) were among the 10 most visited websites in 2022, according to Admetricks, which monitors online media in the region and Spain. Prominent publishers El Universal and Milenio received fewer monthly unique visitors. Similarly, Mercado Libre ranked above publishers in Argentina, Chile, and Colombia.

Fake or modified documents are the top identity fraud method in Mexico, the US, the UAE, and Germany. Watermarks and developer concerns: AI companies themselves are beginning to flag the threat that their hyper-realistic models can pose by introducing AI detection and watermarking tools.

In the UK, Mexico, and Japan, Amazon’s share is much lower. Domestic competition is also stronger in these countries. For example, Mercado Libre’s share of ecommerce in Mexico will be 16.0% this year, greater than Amazon’s 13.7% share. Here again, no such domestic rival exists in Canada. Only Germany’s Amazon ecommerce share (51.1%) is higher than Canada’s.

Walmart de ²Ñé³æ¾±³¦´Ç y Centroamérica (Walmex). Worldwide Independent Network of Market Research (WIN).

Google is also bringing its state-issued ID capabilities to Iowa, New Mexico, and Ohio. And it’s expanding its network of places that will accept the digital IDs. It’s also integrating more transit cards. In the US, users can add select prepaid commuter benefit cards to the wallet. This feature is also coming to Germany and Hong Kong.

Shoppers in this age cohort are also in the prime earning years of their careers and represent the second-largest digital buyer segment in several Latin American countries, like Brazil and Mexico, behind 25- to 34-year-olds. But not all consumers see the utility of sponsored product ads.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

The exceptions are countries with a strong local competitor, like Mercado Libre in Mexico and Brazil. Domestic retailers in smaller markets, like Canada, have been slow to develop ecommerce channels, resulting in Amazon's dominance. Canada’s lag was acute in the past decade, especially versus the US.

Methodology: Data for retail ecommerce sales for Alibaba and in Mexico and Mercado Libre's retail ecommerce sales in Mexico figures are both from Insider Intelligence's June 2022 forecast. Data from Amazon is from Insider Intelligence's November 2022 forecast.

Walmart de ²Ñé³æ¾±³¦´Ç y Centroamérica (Walmex).

Though it will also face strong competition from Amazon in Brazil, Colombia, and Mexico.

Mexico will be the only country where YouTube will trail Facebook beyond 2026. Mexico is YouTube’s third-most-penetrated market among internet users worldwide. The country was YouTube’s most penetrated market from 2016 to 2020, before falling to third place in 2021.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de ²Ñé³æ¾±³¦´Ç y Centroamérica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media’s next frontier.

Among internet users, South Korea will also take the top spot, followed by India, the US, and Mexico. Asia-Pacific is way out in front, but its individual markets have very different trend lines. Nearly 1.5 billion people in Asia-Pacific will be digital gamers in 2023. China is home to the largest cohort for now, but India will produce more new gamers than anywhere else in the coming years.