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The survey included over 1,400 industry professionals, marketers, and publishers in the US, UK, Australia, Colombia, India, Mexico, and Singapore. Post-cookie readiness: With regard to post-cookie identity resolution, many marketers appear to be playing the field for the time being.

Brazil and Mexico are already the third- and fourth-largest countries for podcast listening among the 14 we track, and both will continue to see strong growth this year and next. They will tail off after that, but Argentina and the rest of the region will grow listenership by more than 9% per year for the remainder of our forecast.

Mexico will have the highest percentage of mobile video viewers, at 89.2%, followed by Brazil (84.5%) and Argentina (81.0%). Latin America has a huge appetite for foreign-language content. Global streaming platforms like Netflix and Disney+, among others, have made access to foreign-language content easier than ever before.

Roku OS reigned as the best-selling smart TV operating system in Mexico for the third consecutive quarter. What isn鈥檛:. Average revenue per user (ARPU) was $40.67 (trailing 12-month basis), down 7% YoY. While disappointing, it鈥檚 not unexpected to have ARPU drop when streaming hours are increasing by more than 50%.

The service is available in 23 countries, including the US, the UK, Canada, and Mexico. Klarna said it launched the service because Apple's and Google鈥檚 elimination of third-party cookies has made it harder for payment services to automatically fill in customer details at checkout. What鈥檚 in it for merchants?

The US and Mexico won鈥檛 be far behind.

It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare. The big takeaway: Walmart is making long-term bets that should pay off whether the economy heads south and consumers look for value, or if conditions improve and shoppers focus on convenience. Go further: Read our Retail Media Ad Spending Forecast H1 2023 report.

Roku is making gains outside the US, too; in Mexico, it was the top selling smart TV operating system for the second quarter in a row.

The Mexican population tends to be the largest due, of course to proximity to Mexico and history of the country. The second largest tends to be Puerto Rican followed by Salvadoran, Dominican, Cuban, Guatemalan and so on. Marcus Johnson:. Okay. Paola Flores-Marquez:.

The next youngest would be Arizona and New Mexico who joined in 1912. But Delaware ratified the US Constitution on December 7th, 1787, and so it became the first state. Many folks may know Pennsylvania and New Jersey would join that same year. Anyway, today's real topic, out of home advertising. All right, Yory, so out of home appears to be doing pretty well.

Respondents were based in Australia, Colombia, India, Mexico, Singapore, the UK, and the US. Lotame is a data management platform (DMP).

The company plans to roll out marketplaces in Mexico, Germany, Spain, France, and Italy. The context: Shein has a dominant (40%) share of the US fast-fashion market thanks to its vast assortment of low-priced apparel that appeals to Gen Z and millennial shoppers, per Bloomberg. Despite its success, the company has significant challenges.

And just to echo some of the things that you said about Mexico, we've seen a big shift in people getting their news on social media here in the US too. The figures are somewhat similar to what you see in Mexico, for example.

But in Mexico this year, so 2024 is the first year that Mercado Libre is going to overtake Amazon in Mexico. So, it already happened in Brazil because there always was the leader, but in Mexico specifically, that's always been a battleground market that Mercado Libre's been really investing heavily into.

However, China, Mexico, and Brazil have also embraced sub OTT at rates above the global average. Brazil will sneak into the top 10 in 2023, with 46.3% of internet users set to be sub OTT users. China will lead the world in total sub OTT users, just as it does in most other digital user categories.

26% of banks reported over 100 identity fraud incidents in the past year, according to Regula鈥檚 report, which surveyed 1,069 fraud experts across financial services in Australia, France, Germany, Mexico, Turkey, the UAE, the UK, and the US. Notably, only 17% of fintechs reported the same. 31% of banks said the incidents cost them on average $479,000 or more.

Brazil and Mexico were excluded from the pilot to avoid upsetting subscribers in its two biggest Latin American markets. The company quickly reversed course amid a public outcry from subscribers. In true Latin American fashion, users protested the changes on social media. The hashtag #ChauNetflix (鈥淏yeNetflix鈥� in English) trended on Twitter not long after.

It recently reentered the Indian market; rolled out plans to launch its online marketplace in Mexico, Germany, Spain, France, and Italy this year; announced partnerships with brands such as Skechers and mothercare company Lansinoh; and expanded into new categories such as home appliances and smart home products.

Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement. As Amazon expands Prime Video ads, these markets will offer even more opportunities for advertising. 4. Other platforms have had success introducing ads.

Avocados From Mexico will be directing fans to a site that uses ChatGPT. Sports-betting companies like DraftKings will also advertise. If last year鈥檚 Super Bowl ad spending was defined by the crypto world, this year it鈥檚 the alcohol industry鈥檚 turn. Budweiser gave up its position as the exclusive alcohol advertiser of the event, allowing brands like Heineken, Miller, and others to swoop in.

Respondents were based in Australia, Colombia, India, Mexico, Singapore, the UK, and the US. Lotame is a data management platform (DMP).

Respondents were based in Australia, Colombia, India, Mexico, Singapore, the UK, and the US. Lotame is a data management platform (DMP).

So between 2017 to through this year, we expect Mercado Libre will have invested over $5 billion into its e-commerce business in Mexico alone.

By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets. This will drive standout growth for Amazon in 2024 and buttress 2025 as well, as the initiative expands and matures in more countries.