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Users who make purchases via the device鈥攖he brass ring of smart speaker monetization鈥攚ill edge past 10% of the population in 2024. To see the full interactive forecast, click here.

Yaccarino鈥檚 TV and streaming background makes her a strong choice to oversee that transition and develop a monetization strategy. Our Take: Musk鈥檚 plan for platform X still isn鈥檛 clear, but Yaccarino has expressed support for his vision.

As a result, brands will continue to be an integral part of creator monetization this year. De-influencing is still influencing. De-influencing is the creator trend of the moment: Creators are using their platforms to tell their audiences what not to buy.

We usually hear something along the lines of, "Engagement and monetization are going in the right direction." Or, "We're encouraged by growth and engagement and monetization," plus one or two usage figures. And it's one of the clearest examples, I think, of the way that performance can be spun to look good.

US adults are more receptive to ads or ecommerce features on social media platforms, preferring them over other monetization approaches like subscriptions or data sales, per YouGov. As social media platforms refine their social commerce strategies, they seem to be splitting into two groups: those using ads to increase commerce adoption and those using in-app features to boost social purchases.

Diversification is top-of-mind: Meta tread carefully around the question of competitors and Threads monetization, while Pinterest and Snap noted a need to move from the consideration set to a must-buy for advertisers. 鈥淚 don鈥檛 think there鈥檚 a single CMO or head of agency saying that they want to consolidate more spending with just two or three players in the industry,鈥� said Snap鈥檚 Harris.

Its Q1 earnings beat estimates due to its ad performance, but the company lost $200 billion in market cap Wednesday due to spending billions on AI investments with sparse monetization plans for the technology. Meta is focusing on developing open-source AI models and weaving AI into its products and services, including its ad platform. Yet such moves don鈥檛 generate direct revenues from the technology.

YouTube鈥檚 struggle with monetization is real, as it will only draw $0.13 per hour of time spent per person this year. Marketers know YouTube鈥檚 reach is unmatched, but neither Google nor its advertising partners have unlocked its potential yet. What does it all mean?

Investments in intellectual properties will set the stage for further monetization. In the past several years, China-based OTT services have invested in developing their own library of originals and other intellectual properties to establish a unique market position鈥攁kin to what Disney is today.

More creators are turning to other monetization tools, such as Kajabi (which Kim now heads), Spotter, and LTK, to help them generate revenues. Metaverse hype takes a back seat. The metaverse and NFT buzz that fueled last year鈥檚 event was largely absent this year. Instead, while SXSW was going on, Meta quietly announced it was withdrawing support for NFTs.

鈥淥ur focus is connecting our database to third-party platforms and in-store for top-of-funnel and mid-funnel marketing,鈥� said Mario Mijares, vice president of insights, loyalty, marketing, and monetization platforms at 7-Eleven, during Advertising Week New York 2023. 2. Organic search. How people search for a brand is how they view that brand.

Numerous high-profile digital audio platforms have reported monetization challenges with their podcasting businesses in 2023, but the problem is not a lack of interest from listeners. The three major regions of North America, Latin America, and Western Europe will have a total of 389.8 million podcast listeners in 2023. By 2027, that figure will have surged to 473.0 million.

Monetization of AI-assisted search answers isn鈥檛 as straightforward as that of conventional search engine results pages. Right now, there are more questions than answers鈥攁nd quite a few concerns. There will be less鈥攐r less prominent鈥攁d space. The way chat answers are displayed draws the eye to one place on the search results page, and with fewer high-impact placements, costs will likely rise.

The Google executives are like, "We're pleased with Shorts monetization progress," and it's like, great, glad to hear you're pleased. So there's not really much that we can, not much concrete that we can comment on there. (09:34):.

But there are still many unanswered questions about the development and monetization of social media genAI chatbots. GenAI chatbots present opportunities and challenges for advertisers. GenAI chatbots are a shiny new toy on social media for users to have fun with and will drive short-term engagement.

For a deeper dive on best practices in leveraging influencers, read Jasmine Enberg鈥檚 鈥淚nfluencer Monetization 2023: Payment, Content, Platform, and Measurement Tactics to Optimize Creator Campaigns.鈥�.

And privacy concerns over Threads鈥� data collection policies could hamper Meta鈥檚 monetization efforts. Threads could increase engagement on Meta鈥檚 platforms. Twitter and Instagram have plenty of user overlap. Roughly 57% of US Instagram users used Twitter as of June 2022, just a few months before Musk鈥檚 takeover, per our US Digital Trust Benchmark survey.

Can TikTok match YouTube for creator monetization? Many YouTubers have proven an easy path to monetization based on audience size. TikTok is now a rival creator platform since brands rely on creator tie-ups to effectively promote on the platform. Given this brand support of creators, we expect TikTok to make a bigger dent in Canada鈥檚 creator economy this year.

So it's not surprising that Netflix would maybe back off these bigger longer term costly productions and focus more on quicker things like mobile that are not just faster to make, but have a lot more monetization options or towards smaller kind of independent premium gaming experiences.

After a few years as the darling subchannel of the affiliate ecosystem, content is now crowded, competitive, and, increasingly, sophisticated: At least a third of publishers say they now use four different monetization strategies, including coupons, editorial recommendations, loyalty, and deals, according to the Martech Record survey of 66 publishers.

YouTube pause ads grow with smart TV rollout: As YouTube explores passive ad formats, it must balance ad revenue with audience satisfaction amid mixed reactions from users.

The hype engendered by the explosive growth of podcast listenership in recent years has worn down, thanks to challenges with monetization and over-investment from players like Spotify. That said, over 100 million people in the US will listen to a podcast at least once a week this year, and that figure continues to grow. The marketing opportunity with podcasts remains if the nut can be cracked.

As it continues to push Reels to the center of its business, we expect it will leverage its prowess in commerce to move the needle on monetization. TikTok is revving its commerce engine. It鈥檚 now building out a retail ecosystem around its shoppable ads, including a seamless conversion experience in-app.

Developers are adjusting their monetization strategies. According to Unity, 94% of hypercasual games monetize with ads, so these games were hit hard by Apple鈥檚 changes.