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In comparison, CPMs on subscription streaming services like Hulu and Netflix range between $25 to $47, according to our KPI forecast. FAST ads are cheaper to buy because the services are considered background TV that are viewed passively. Sources. Adweek. Comcast Advertising. Digiday. Digital TV Research Limited. Nielsen. S&P Global Market Intelligence. The Hollywood Reporter. Variety.

It is worth noting, however, that we do not yet have a projection for worldwide Netflix ad revenues, which would likely rank highly in the above chart. Behind the Numbers.

Netflix has focused its international growth efforts on Latin America, while a host of country-specific services garner sizable audiences (e.g., Telecine Play in Brazil). The region also led in watching TV in any form at 99.3%. This factored in combined viewing of live TV (93.3%), online TV/streaming (96.7%), and recorded TV (21.6%). Latin America was the global leader in social media usage at 99.5%.

Peacock and Max trail subscription video-on-demand (SVOD) leaders Netflix, Disney+, and Amazon Prime Video, and bundling allows them to add more value for financially prudent consumers.

If Netflix went away, people wouldn鈥檛 stop watching movies, they鈥檇 just move to Hulu.鈥�. In the event of a ban, TikTok鈥檚 users would likely move to YouTube Shorts and Instagram Reels. 30% of US adults would move to YouTube, per a March 2024 survey from CivicScience. 29% would move to Facebook and 15% would move to Instagram.

In 2024, two-thirds of the population will watch fee-based subscription OTT (sub OTT), where Netflix still dominates. Netflix, Amazon Prime Video, Hulu, and Disney+ will have over 100 million viewers each, but Netflix (around 180 million) will be far out in front. Among AVOD viewership, Amazon Prime Video has surged into the lead, overtaking Hulu.

This screen commands the heaviest share of viewer engagement and is addressable via multiple ad channels: linear or live TV spots; ad-supported video-on-demand services such as Netflix, YouTube, and a host of others; and free ad-supported streaming TV (aka FAST channels), including Pluto TV, Tubi, Rakuten, and Roku. Influencers are a key channel for targeting Gen Z.

Digital video time spent offers the best reflection of time spent with subscription and ad-supported video on on-demand services like Netflix and Bell Media鈥檚 Crave, since much of that content is viewed across devices.

All other Netflix games are primarily available on mobile, which isn鈥檛 where most subscribers access the platform: Users spent an average of 737.9 minutes using Netflix on computers and TVs in 2023, compared with 189 minutes on phones, per Comscore.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Netflix is at 20% for context. So 25 for YouTube, 20 for Netflix. Put another way, 11% of people's TV time, cable streaming, all of it, is spent watching YouTube. Evelyn, you said there's a bit of a milestone announced by YouTube as it pertains to TV versus mobile. Evelyn Mitchell-Wolf:. Oh, yes. Yeah.

Key clients: e.l.f., Netflix, Hasbro, SmartyPants Vitamins, Arm & Hammer. Mekanism (Plus Company). Creative agency founded in 2003 and acquired by marketing holding group Plus Company in 2022. Key clients for social media campaigns: Quaker, Jose Cuervo, Cupcake Vineyards, Lenovo, Alaska Airlines. Influencer marketing.

Streaming platforms such as Amazon and Netflix are now key players, aggressively bidding on these rights to attract subscribers, even at a loss. This trend has led to major shake-ups in the broadcasting landscape. For instance, Amazon Prime Video replaced traditional networks as the exclusive home of Thursday Night Football.

However, this is an apples-to-oranges comparison since YouTube is in a category of its own; it competes for ad dollars not only with social networks but also with streamers like Netflix. Retailers Shein and Temu are pushing up Meta鈥檚 ad prices. The pair have been spending hundreds of millions of ad dollars to reach US shoppers, boosting Meta鈥檚 bottom line and increasing rates.

Netflix has also joined the trend. Its 鈥淢oments鈥� feature allows users to share platform-approved clips rather than unauthorized screen captures, showing how streaming services are adapting to modern viewing habits.

Netflix has also joined the trend. Its 鈥淢oments鈥� feature allows users to share platform-approved clips rather than unauthorized screen captures, showing how streaming services are adapting to modern viewing habits.

Netflix and Max will be the only streaming services to have average cost per thousands (CPMs) higher than $30 by Q2 2025, according to our September KPI forecast. While ad loads have remained stable throughout this expansion, both marketers and consumers will notice other changes in the market. Here are four CTV ad spend trends to watch in 2025. 1. CTV viewership is growing faster than its ad spend.

Moving off-site: Expedia is partnering with platforms including Netflix and YouTube as it endeavors to activate its first-party data in off-site environments. The partnership enables Expedia to grow its media business behind its owned and operated digital channels. Brace for a wave of second movers.

Netflix added 5.1 million subscribers last quarter, reaching 282.7 million globally, while Peacock gained 3 million, boosted by the Olympics. Max鈥檚 steady growth keeps it competitive against established players like Netflix and Disney+. Shows like 鈥淭he Penguin鈥� have contributed to Max鈥檚 rising viewership, reportedly rivaling popular titles like 鈥淭he Last of Us鈥� and 鈥淗ouse of the Dragon.鈥�.

What fueled interest: Prime Video鈥檚 introduction of ads in Q1 was a market disruptor and major shift that forced Netflix to lower CPMs. The company鈥檚 May Upfronts represented a turning point in streaming ads' maturation process. Its streaming success encouraged the tech giant to raise ad loads in 2025. Advertising on Amazon became more expensive, though RoAS remained strong.

Disney recently kicked off its own password-sharing crackdown, which (like Netflix before it) will likely create a steady stream of new subscribers who will choose the service鈥檚 lowest-cost entry point.