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Many of those advertisers expected to shift budget from legacy media channels like print and TV, as well as out-of-home (OOH), to creator and influencer campaigns.

TV, radio, out-of-home (OOH), and print ad spending will collectively contract by 6.3% this year, with the bulk of the loss coming from TV. Nondigital OOH will be the only traditional format to grow鈥攂ut by only 3.1%, a small slice of the pie. Display will rebound slightly; search will do the opposite.

鈥淵ou wouldn't run the same out-of-home (OOH) creative as you do on TV,鈥� Hiraki said. Tailoring creatives for specific platforms to meet diverse audiences preferences is a must. For Gen Alpha, focus on Snapchat. Notably, 45% of Gen Alpha use Snapchat, compared with the cross-generational average of 23%, per Smartly鈥檚 research.

Ooh, we just finished Outlander. So we're kind of lost land where you're looking for the next show. So if you have a recommendation, we're-. Rob Rubin (01:36):. The Diplomat. Season two is out. Taylor Mitchell (01:38):. Okay. Rob Rubin (01:39):. They dropped all six episodes, so there you go. Taylor Mitchell (01:41):. Love that. I'll check that out. Rob Rubin (01:43):.

Digital will scoop up most ad budgets this year, but there will be some bright spots for traditional media like out-of-home (OOH) and radio advertising. The gap between digital and TV ad spending will continue to widen. Linear TV will now take a backseat to digital in five of the six markets we cover as the second-most-popular ad medium.

Ooh, good question. I'll say roughly a third each. Marcus Johnson (12:08):. Okay. Okay. Pretty even then. (12:09):. The one thing that jumped out to me in terms of the money they're making, and this it seems like a positive, Meta's 2023 year of efficiency has continued very much so into 2024. Net income averaged over $13 billion each of the last five quarters now.

Many of these categories are already among the top out-of-home advertisers, according to the Out of Home Advertising Association of America. In-store retail media drives branding and performance. Marketers using in-store retail media for sales activation can overlook its branding impact.

Brand example: Furniture rental company Fernish uses QR codes in its out-of-home (OOH) advertising, which serves the dual purpose of driving brand awareness while also enabling the company to see which pieces of creative drive the most traffic. 2. Enhance consumer experience. Beyond practical uses, retailers can leverage QR codes to create interactive experiences across physical and digital channels.

Ad fraud's on the rise - but OOH remains one of the safest forms of advertising. TikTok鈥檚 flashy new ad format has some UI problems. Yesterday鈥檚 Chart of the Day: Beauty and the inflation beast.

Uniqlo, Ikea join luxury companies鈥� real estate spending spree: The two retailers snapped up prime space on Fifth Avenue to lock in their spots in a busy retail corridor.

Extending OOH campaign reach through social media traffic.

Gen Zers and millennials in our study placed little value on most forms of ads, including traditional TV, out-of-home, radio, print, and podcast ads.

More Chart of the Day:. 8/24 - The rise and fall of ecommerce growth. 8/23 - Programmatic OOH watch. 8/22 - Gen Z鈥檚 social motivators. 8/21 - Buying into Klarna. 8/18 - Agencies in review.

TikTok announced a partnership with Gas Station TV to serve TikTok content to the network鈥檚 out-of-home (OOH) audience. Instead of scrolling through TikToks on mobile at the pump, consumers will see TikTok content on screens, alongside Gas Station TV鈥檚 creators and ads. The partnership allows TikTok to step into OOH advertising and attract more potential users.

Traditional media ad spend, comprising TV, radio, out-of-home, and print, will shrink this year as marketers move more online than ever. More like this:. The digital media bubble has burst. Where does the industry go from here? Podcast US ad revenue projected to hit $2.3 billion in 2023, up 43%.

One prominent solution that is currently being pushed by Roblox is in-game billboards that cycle through inventory much like an out-of-home digital billboard or a digital display ad. Others include placing advertisements on loading screens or tying brand partnerships to rewards for in-game activities鈥攁 format games messaging app Discord recently started implementing.

More Chart of the Day:. 8/29 - Instagram remains king. 8/28 - Digital commerce鈥檚 pay day. 8/25 - Social video slows. 8/24 - The rise and fall of ecommerce growth. 8/23 - Programmatic OOH watch.

As a result, our Big Data + Panel data stream is able to provide demographic, geographic, and over-the-air and broadband-only household information, as well as out-of-home viewing insights. For publishers, the increased granularity of the Big Data + Panel data stream means more of the national TV inventory is monetizable: increasing from 88.0% to 99.9%.

More Chart of the Day:. 8/26 - Digital commerce鈥檚 pay day. 8/25 - Social video slows. 8/24 - The rise and fall of ecommerce growth. 8/23 - Programmatic OOH watch. 8/22 - Gen Z鈥檚 social motivators. Methodology: Data is from the August 2023 Mavrck "Creator Compensation Report." 689 US content creators ages 18+ were surveyed during June 2023.

High score: Probably the best example dates back to 2019, when Casper launched a series of New York City subway ads as part of an out-of-home campaign. The ads featured sleep-themed picture puzzles that were fun and easy to solve on a commute home from work.

As production budgets remain tight and creators continue to prove themselves as strong brand ambassadors, marketers will also continue to tap creators for content for TV, out-of-home, and other digital media. No platform has a monopoly on creators or their audiences, either.

Uber expands out-of-home (OOH) ads. The self-serve platform is aimed at small and medium-sized businesses interested in car-top ads in specific ZIP codes and times of day. The OOH ads can integrate with in-app discounts, making them more actionable than typical OOH ads. Who cares? Anyone advertising a product or service, especially if that product is location-specific. Player: Best Buy.

This should include digital and programmatic, retail media, social media, TV and connected TV, audio, and out-of-home, enabling understanding of the contribution of individual media channels, and importantly, how these channels work in synergy. Measuring the impact of advertising on retail and social media sites is essential for optimizing broader omnichannel campaigns.