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The recent partnerships Amazon has forged with Meta, Snap, and Pinterest are designed to guard against that prospect, and they may wind up getting replicated by other large US retailers. Even if Amazon is the only retailer to take these steps, it could significantly boost ad spending across the platforms.

Pinterest allows Amazon to sell inventory via Amazon Ads, further connecting social and retail media. Meta and Amazon are testing Amazon product sales inside Instagram and Facebook. The partnership between X (formerly known as Twitter) and Google demonstrates what happens to platforms struggling to attract sufficient advertisers. Some of these companies appear dominant in their respective markets.

Meta, Snap, Pinterest, and Microsoft, which owns LinkedIn, all cited difficult economic conditions in their most recent earnings calls. Normalization is here after a radical rebound. Advertisers boosted spend big-time in 2021 as they recovered from the pandemic slump. But 2021 was an outlier, and ad spending has come back down to earth.

Then it's Facebook, Instagram, TikTok, all the ones Jasmine mentioned, and then Pinterest, YouTube, 23% of people searching there. Facebook 21, Instagram 18, TikTok 17. So they're all pretty close. Pinterest further behind in with 11% in terms of where people start their search.

On Pinterest, for example, most searches are unbranded. When users want to learn how to decorate a living room, apply a current makeup technique, or find a hotel in a travel destination, social search ads can help them learn something new鈥攁nd learn about a brand. Make organic social content searchable. 

We estimate that TikTok will gain 9.6 million social buyers in 2023, more than the net increase of Facebook, Instagram, and Pinterest combined. Nearly 20% of US adults ages 18 to 34 made a purchase on TikTok in the past month, per a February 2023 survey from Bizrate/Insider Intelligence. Our take: Social media is becoming a formidable consumer search competitor to Amazon and Google.

The news: Citing a dramatic increase in the number of scam or fake advertisements, the Federal Trade Commission has ordered social and video platforms Twitter, Facebook, Pinterest, YouTube, and Twitch to file a report on how they vet ads.

They also are prolific users of social media, favoring Snapchat, Twitter, and Pinterest more than the general population. 5. They are pretty evenly spread across demographics. While consumers ages 35 to 54 represent the largest share of Prime Day shoppers this year, the number of younger millennials (ages 25 to 34) grew the most.

TikTok offered users a 鈥渟ocial entertainment鈥� experience that was markedly different from legacy social apps; Lemon8 is being described by some as a hybrid Instagram-Pinterest. The big picture: Lemon8 is buzzy right now because of its connection to TikTok, and its early growth is more evidence of the popularity of Chinese apps among US users. But its staying power is yet to be determined.

I've got something spicy for you, and that's that Amazon will acquire Pinterest. This was something that I first started thinking about when Pinterest and Amazon announced that Amazon would be able to sell Pinterest's ad inventory through their pipes. And it just seems like something that, like I said, it's spicy.

Pinterest announces clean room partnership with LiveRamp to improve ad targeting. CES 2023 spotlights the pivotal year ahead for digital health companies. Honda and Sony showcase 鈥榠nteractive mobility鈥� EV prototype Afeela. Withings plunges into at-home diagnostic testing.

How does social media influence Gen Z鈥檚 customer journey?

The embattled social media platform formerly known as Twitter emerged as a surprisingly strong platform for social attention, outperforming Instagram (28.9), Pinterest (23.7), TikTok (21.1), Snapchat (21.1), and others. X鈥檚 strong performance, despite its smaller size, suggests that it can be an effective platform for reaching specific audiences and demographics.

For example, Walmart Connect partnered with Roku on connected TV ads, while Amazon Ads teamed with Pinterest to offer Amazon Sponsored Product ads on the social platform. 5. Consumers shop differently across categories. Most US adults want quick in-store and online grocery shopping experiences, according to November 2023 data from Kearney.

Snapchat is still small: At $2.08 billion in US ad revenues this year, Snapchat is behind Meta ($51.35 billion), TikTok ($6.19 billion), LinkedIn ($3.95 billion), and Pinterest ($2.24 billion). 鈥淎dvertisers are still turning to tried-and-true platforms over smaller or experimental ones,鈥� explained Enberg. Subscriptions mark a bright spot for Snapchat.

And not just on TikTok and Instagram, but also on platforms like Pinterest, which aren鈥檛 traditionally known for videos. We predict that by 2024, nearly 60% of time on social platforms will be spent watching video, accounting for 9% of all digital time spent.

LinkedIn and Pinterest are gaining ground. The two platforms have always appealed to more niche audiences, but even they are seeing user gains. This may not attract significantly more ad spending, but it will cement their positions of importance to relevant advertisers.

Creators will be everywhere: Companies like TikTok and Pinterest have long included creators in their programming, but otherwise, creators haven鈥檛 been well-represented. That won鈥檛 be the case this year. Several major influencer marketing firms are also expected to have a major presence, including Whalar and Influential, which is taking over prime beach real estate previously held by Twitter.

This comes amid a brand refresh and a new "Welcome to The Wayborhood" campaign that included celeb-studded ads spots during the Academy Awards and a Pinterest Creator Tour. What鈥檚 interesting:. 鈥淸Wayfair] is doing a lot to rebrand, reposition themselves, and to try to come out of a little bit of a slump,鈥� said our analyst Becky Schilling.

Other social players鈥攊ncluding X, Pinterest, Snap, and LinkedIn鈥攁ll stand to benefit, but to a far lesser extent. The same is true for connected TV and retail media players like Amazon, Netflix, Disney, and Walmart. Why Meta benefits: A TikTok ban would reduce competition in the social media space, especially in the video content segment.

Since then, Meta, Snapchat, Pinterest, TikTok, Roku, and a large number of retailers all jumped into retail media, and we downgraded our forecast by about 12%. Advertisers are struggling to determine where to put their dollars with so many options. Measurement is also a challenge.

YouTube: Local YouTube accounts are available in just a few countries and the same is true for other channels with a visual focus, like Instagram and Pinterest. TikTok: 鈥淭ikTok isn鈥檛 used at all,鈥� per the report, which adds that pharma companies may be missing opportunities to engage younger generations. Our take: We鈥檙e taking these findings with a grain of salt.

Pacsun, Pinterest lean into music festival culture to appeal to Gen Z consumers. Gen Zers fixate on wealth because of social media, but need banks鈥� help to know where they stand. Gen Z excels at social media marketing. How do brands keep up?

Meta, Snap, Pinterest, and Microsoft, which owns LinkedIn, all cited difficult economic conditions in their most recent earnings calls. Normalization is here after a radical rebound. Advertisers boosted spend big-time in 2021 as they recovered from the pandemic slump. But 2021 was an outlier, and ad spending has come back down to earth.

Albertsons Companies worked with Pinterest and Omnicom Media Group to expand its presence on social media and CTV, and most recently, partnered with Kargo to dip its toes in shoppable media. 鈥淥ne part of the mix that hasn鈥檛 been cracked yet by most retail media networks is the traditional print service,鈥� said Hovorka.