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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

But Prime still offers more comprehensive media features than Walmart+, including video streaming, music, and podcasts. Walmart+ has traction with younger audiences. Twenty-three percent of respondents ages 18 to 34 had access to a Walmart+ membership, according to a February 2023 survey conducted by Bizrate Insights and Insider Intelligence. That鈥檚 a much higher figure than for other age groups.

On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.

鈥淎ny shift in consumer behavior is important to keep your eye on, but particularly when a younger generation鈥攚hich is going to have considerably more buying power鈥攊s really leading the charge,鈥� our analyst Blake Droesch said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here鈥檚 how brands are reacting to consumers鈥� changing alcohol habits. Consumers aren鈥檛 drinking the same.

What it means: 鈥淚t makes sense to see retailers stagger their events,鈥� our analyst Sarah Marzano said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Walmart鈥檚 strategic decision to schedule their sales event around a month before Prime Day may have helped them capture some early consumer spending momentum and differentiate themselves. 4.

鈥淚 think [genAI implementation] is going to be a huge part of the CMO job this year,鈥� predicted our analyst Yoram Wurmser on a February episode of our 鈥淏ehind the Numbers鈥� podcast. Indeed, marketing executives at both Colgate-Palmolive and Kellanova consider themselves responsible for the change-management processes that come with adopting genAI.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

The argument: Paramount鈥檚 collection of assets, which include movie theaters, a deep content library, and a collection of TV channels, will not be valuable enough for any one buyer, our analyst Max Willens said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淧aramount Plus is kind of a question mark because it's currently a money-losing business.

Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes. High digital audio consumption meant time spent with traditional radio was lower in the country at 49 minutes daily. It trailed the regional average by 7 minutes, ranking lowest among Latin American countries.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram @BehindTheNumbers_podcast. Thank you listeners, and to Victoria who edits the podcast. We'll be back next Wednesday with another episode of Reimagining Retail, an e-marketer podcast. And tomorrow, join Marcus for another episode of the Behind the Numbers Daily.

Digital audio service includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.

While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? 鈥淪nap doesn鈥檛 lack when it comes to innovation,鈥� our analyst Jasmine Enberg said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淏ut there are serious questions about the health of its core business, and it really needs to focus on turning those things around.鈥�

Even for the other measures (digital video viewers and podcast listeners), the cohort is a close third. Gen Xers can match their digitalness with financial health. This is the age group where financial wealth can have a fundamental impact on its digitalness, and vice versa. They may not be the most digital, but they have plenty to spend when they are online.

鈥淎I search and AI tools in general have so much potential to improve the shopper's experience when it comes to these marketplaces with really vast product catalogs,鈥� said our analyst Sarah Marzano on an episode of the Behind the Numbers podcast. Marketers are already invested in search advertising; 62.2% of US retail media ad spend will go to search this year, per our March 2024 forecast.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Thank you to our listeners and to Victoria who edits the podcast so it can go directly to our listeners. We'll be back next Wednesday with another episode of re-Imagining Retail and e-Marketer Podcast. And tomorrow join Marcus for another episode of the Behind the Numbers Daily, an e-Marketer podcast made possible by Awin.

鈥淚f you look at someone like Chase, their financial media network is built on top of an existing rewards program, and that's Chase Offers,鈥� said our analyst Maria Elm, speaking on an episode of our "Behind the Numbers" podcast. Elm predicted that other companies like Citi and Capital One may develop similar programs.

On today鈥檚 podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer鈥檚 quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

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On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

On today鈥檚 episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.

鈥淚t鈥檚 a much, much, much better looking website, and it鈥檚 now a much better digital experience than Amazon offers,鈥� our analyst Zak Stambor said on an episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淎nd one of the reasons for that is because Amazon鈥檚 website is really cluttered with ads.鈥�.