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US internet users also spent an average of 58 minutes listening to podcasts. Combined, the resulting 2 hours, 54 minutes is nearly even with the average amount of time spent watching broadcast TV daily, which still accounts for the largest share of US internet users鈥� time spent with media.

Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

鈥淐art abandonment is a huge issue for online retail,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast, citing that just over 70% of shopping carts are abandoned, according to data compiled by Baymard Institute from the past nearly two decades.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

But Prime still offers more comprehensive media features than Walmart+, including video streaming, music, and podcasts. Walmart+ has traction with younger audiences. Twenty-three percent of respondents ages 18 to 34 had access to a Walmart+ membership, according to a February 2023 survey conducted by Bizrate Insights and Insider Intelligence. That鈥檚 a much higher figure than for other age groups.

On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.

Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes. High digital audio consumption meant time spent with traditional radio was lower in the country at 49 minutes daily. It trailed the regional average by 7 minutes, ranking lowest among Latin American countries.

鈥淎ny shift in consumer behavior is important to keep your eye on, but particularly when a younger generation鈥攚hich is going to have considerably more buying power鈥攊s really leading the charge,鈥� our analyst Blake Droesch said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here鈥檚 how brands are reacting to consumers鈥� changing alcohol habits. Consumers aren鈥檛 drinking the same.

Go further: Listen to our recent podcast where we debated the case.

Next year, connected TV (CTV) ads will move from conception to creative to production faster. That鈥檚 according to Michael Hopkins, vice president of go to market at MNTN, who spoke this week on our 鈥淏ehind the Numbers: The Daily鈥� podcast.

The argument: Paramount鈥檚 collection of assets, which include movie theaters, a deep content library, and a collection of TV channels, will not be valuable enough for any one buyer, our analyst Max Willens said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淧aramount Plus is kind of a question mark because it's currently a money-losing business.

Digital audio service includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram @BehindTheNumbers_podcast. Thank you listeners, and to Victoria who edits the podcast. We'll be back next Wednesday with another episode of Reimagining Retail, an e-marketer podcast. And tomorrow, join Marcus for another episode of the Behind the Numbers Daily.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? 鈥淪nap doesn鈥檛 lack when it comes to innovation,鈥� our analyst Jasmine Enberg said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淏ut there are serious questions about the health of its core business, and it really needs to focus on turning those things around.鈥�

Even for the other measures (digital video viewers and podcast listeners), the cohort is a close third. Gen Xers can match their digitalness with financial health. This is the age group where financial wealth can have a fundamental impact on its digitalness, and vice versa. They may not be the most digital, but they have plenty to spend when they are online.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Thank you to our listeners and to Victoria who edits the podcast so it can go directly to our listeners. We'll be back next Wednesday with another episode of re-Imagining Retail and e-Marketer Podcast. And tomorrow join Marcus for another episode of the Behind the Numbers Daily, an e-Marketer podcast made possible by Awin.

These are the moves Walmart needs to make, our analyst Zak Stambor said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淥therwise, people are just not going to associate this brand as a place to buy fashionable items.鈥�. 2. Amazon. After closing locations last year, Amazon opened several new Fresh supermarkets in September.

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On today鈥檚 episode of The Banking & Payments Show podcast, we discuss the most important banking trends that we expect to see in 2024. We examine the big headlines from our Banking Trends to Watch in 2024 report, such as risky banking as a service partnerships, the social media players pushing the boundaries of banking, the disruption caused by AI and new developments with digital wallets. In a new segment called "Place Your Bets," using a total of 10 points, we allocate points to different trends to predict their likelihood of coming true. Listen to the conversation with guest host Marcus Johnson and our analysts Tiffani Montez and David Morris.

But the degree to which they really seek out and rely on ads as a main revenue driver varies widely, our analyst Ross Benes said on the 鈥淏ehind the Numbers鈥� podcast. Subscription-forward: 鈥淣etflix advertising isn't material to them yet,鈥� Benes said.