蘑菇AV

Gen Zers place little value on most forms of ads, including traditional TV, out of the home, radio, print and even podcast ads. I can't even believe that. But I think that while they say they don't place value, it doesn't mean that banks shouldn't message to this generation through these media channels.

But even other traditional media鈥�print and radio鈥攃ontinue to draw enduring, albeit lower, levels of engagement. A key reason for this trend toward traditional: The population skews older in Germany, with 22.0% ages 65 and above, per GlobalData. The gap between traditional and digital media time is narrowing rapidly, though. The gap was 128 minutes pre-pandemic, or 2 hours and 8 minutes (2:08).

Print will continue to decline, and radio will be flat. The digital duopoly of Google and Meta will dip below a 60% share. Google and Meta have dominated the digital ad market for years. But in Canada, like elsewhere, the duopoly is being challenged. The duopoly鈥檚 share of digital advertising in Canada in 2023 will be well off the peak of 71.4% in 2018.

So you've got libel laws and things like that, that if someone says something defamatory, if a newspaper prints it, the newspaper will be held account, but so can the editor, and so can the individual journalist.

We project 94.1 million smartphone users will scan QR codes in the US this year, and marketers are using this large audience to launch AR experiences from billboards, packages, and print advertisements. Where bulk matters less, new AR ad formats may show up.

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

US ad and PR sectors reach employment highs: Robust job growth reflects industry resilience and demand for services.

Worldwide ad spending on TV, radio, out-of-home, and print contracted every year from 2015 through 2020. However, the post-shock period of pandemic recovery led to increases in 2021 and 2022. That rebound momentum has petered out, and with no Olympics or World Cup in 2023, we foresee a 1.1% decline for traditional ad spending this year.

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time鈥攁nd where they do it.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers鈥� and retailers鈥� go-to-market strategies.

And every other traditional medium, whether you're talking TV, radio, print, whatever, they're all, by and large, recording negative growth figures for the next however many years. So when you look at it in context, it's performing pretty well compared to some of its peers in the traditional media space. Yory Wurmser (14:48):.

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

Social media, print press, radio, music streaming down in five or six regions. And even time spent on mobile is down in three of the seven regions. Now, these aren't fundamental drops. There's no need for panic or alarm bells, but it's interesting that the overall time people are spending on media has declined for the first time.

Double-digit inflation and stagnant economic growth have hit Latin America鈥檚 retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

Programmatic will account for more than 9 in 10 display ad dollars this year. How it fares as the last legacy identifiers die out will make or break the future of digital advertising.

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.