蘑菇AV

In all seriousness though, the Reddit thing does make me think a little bit about the companies that rethink what they're doing and think of it a little bit more in terms of monetizable data rather than purely ad spending. So Danny's completely right. If you're able to monetize by having a few more specific subscriptions, you can get your advertising revenue up.

Let me shout out Reddit very quickly. It's the one platform where we're seeing very strong growth, a little over 11% growth in time spent this year. A lot of this hype from the IPO I think has had a positive impact on the platform. They're differentiating themselves very well. So Reddit is one of the positive platforms there. Ethan Cramer-Flood (17:56):.

Reddit will come in at a paltry $0.05. YouTube, which doesn鈥檛 fit neatly into any category above, would be low on the list. YouTube鈥檚 struggle with monetization is real, as it will only draw $0.13 per hour of time spent per person this year. Marketers know YouTube鈥檚 reach is unmatched, but neither Google nor its advertising partners have unlocked its potential yet. What does it all mean?

TikTok鈥檚 addictive videos add up to a huge amount of time spent on the platform. It鈥檚 already the No. 2 social app in daily minutes and will top the list by 2025.

They're also turning to Reddit in order to gauge whether a product is worth buying, because there are so many authentic consumer reviews on there that are speaking to how they use the product, how useful it was, comparing it to others. Honestly, the missing link there is just adding where to buy it, the link to buy it on Reddit. Marcus Johnson (15:25):.

Daily social network time is reaching a plateau, as the explosive growth in social video is approaching a saturation point. Even growth in time spent with TikTok is slowing, a sign that there鈥檚 a limit to how much social video people want to consume daily.

US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.

The 鈥淭ikTok generation鈥� transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

Its past few algorithm updates had started to favor user content and Reddit a lot more than other sources, and I think people are starting to see challenges with Google as a primary platform for getting news. Marcus Johnson (16:54):. Yeah. Something else that jumped out to me on the social media side of things was TikTok.

Meanwhile, I think Reddit could take a cash infusion generated by its IPO to fix its internal search engine, siphoning off even more searches from Google. Heavy users of social media, along with younger folks, will increase their use of social searches on platforms like TikTok, and consumers will keep heading to Amazon to start or finish their paths to purchase. Marcus Johnson:. Okay.

Reddit has these highly moderated communities where you have pretty civil discussions and hundreds of thousands of people participating. Now, that's text-based. People are just typing in comments in a sort of moderated and regulated environment to talk about deeply political or deeply sensitive topics and it works.