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Retail media networks and AI search capabilities are expected to drive search growth. Nonvideo formats will account for just $12.75 billion of incremental spend through 2028. Our take: Digital advertising's robust growth reflects the market's continued evolution, with video emerging as the dominant force.

In 2024, retail media and CTV converged: First-party data enables precise targeting, while connected TV enhances ad personalization and tracks purchase behavior.

Physical stores are the new frontier for retail media. But undeveloped tech capabilities, competing priorities, and unproven new formats are hurdles retailers need to address.

Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.

On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.

Two in three (66%) of US digital ad-buyers were either using AI or planning to use AI for ad personalization, per our September 2024 "US Retail Media Networks Perception" report. Use this chart:. Marketers can use this chart to defend their own initiatives and to show that AI is often an element of marketing work. Related Ä¢¹½AV reports:.

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

Many major ad publishers (e.g., search engines and retail media networks [RMNs]) are more concerned with clicks than with time spent. But among those striving to keep users tuned in for as long as possible each day, no one monetizes its users’ attention like Meta. How to use this report.

The retail media landscape is evolving rapidly, requiring brands, networks, and tech partners to optimize and enhance their ad solutions and capabilities. Here are three recent announcements.

LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.

Getting your commerce media tech stack right takes time. Building partnerships and integrating workflows likely won’t happen all at once, so businesses should shop the market for the right partnerships, implement with care, and make sure to evaluate and reevaluate your operations as you scale. Here are steps businesses should keep in mind.

The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years—with retail media as the main driver—far ahead of spending on traditional media.

Amazon is also the dominant retail media network by a considerable margin: It accounted for 76.7% of retail media digital ad spending in 2024 as merchants grappling with economic uncertainty tried to get in front of the retailer’s engaged customer base. Amazon’s ad revenues will grow 19.4% in 2025 to $47.52 billion, per our forecast—an acceleration from this year’s already strong performance.

Retail media is taking Latin America’s digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

This deck aims to help solution providers approach retailers and brands with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the opportunity in online retail marketplaces.​ This deck will:​. Size the opportunity for brands and retailers in online marketplaces.​

In response to rising costs, retail in 2024 was dominated by consumers’ desire for deals and discounts. And as President-elect Donald Trump’s proposed tariffs will raise some prices even higher in 2025, consumers may turn to in-person shopping to control their spending.

Video streaming services, podcasts, video games, and retail media networks all sell inventory upfront. Click here to view the full forecast for upfront TV ad spending. Digital upfront spending is set to eclipse linear TV. We forecast that more money will be allocated upfront to digital video than to primetime linear TV for the first time this year.